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Do you ever get fascinated by the exciting visuals as you surf the internet? Perhaps an illustration rich in information or a small comic conveying a message? Well, that is the art of visual communication design.
Where each pixel narrates a tale…
Communication design commonly known by the name of graphic design, is the art of generating visuals that innovatively convey meanings or messages. A visual communication designer uses creative illustrations to convey ideas more effectively. Photographs, GIFs, infographics, motion graphics, animations, films, etc. are a few visual communication forms.
Let’s explore the roles and responsibilities of a communication designer and how this field promises a good scope for all creative heads.
Do you love creating visual art that conveys a more profound meaning? A career in communication design is what you should pursue. But what are the possibilities or choices this journey opens up for you? Here are the top roles you can contribute to as a visual communication designer:
A graphic designer works on developing a strong visual language, clearly delivering the message along with the aesthetics.
The role of an advertising designer is to conceptualise compelling ad campaigns to reach a wider audience.
A motion graphic designer works on creative animations to catch the audience's attention.
The task of a packaging designer is to propose product packaging to make it irresistible not to buy.
A television graphic designer works for TV shows or series as a part of back-end production.
As a web designer, you can creatively design engaging websites that grab more traffic.
The role of a UI/UX designer is to enhance the interface for a more comfortable user experience.
As an educator, you can share your creative thoughts and passion with a broad audience.
The main task of an information designer is to break complex information into easy-to-understand visuals.
As a brand identity designer, your key role is to develop unique logos and visuals that reflect the brand ethos.
Communication design jobs further open up many avenues to express your creative ideas.
The ultimate responsibility of a communication designer is to convey thoughts effectively. In the realm of visual communication, the designer must fulfil a general set of responsibilities to craft compelling narratives, including:
The critical responsibility of a communication designer is to understand all about the brand and what its campaigning demands.
Your strategic visuals must speak out loud for the brand ethos and convey the core idea.
Visual communication design is all about cohesively working on your unique thoughts and client’s demands. Your ideas and the client’s principles must go hand-in-hand for impactful visuals.
Brainstorming new concepts is a time-consuming task. The designer must manage the time well to deliver the end product within the deadline.
Software plays a pivotal role in generating visuals. The visual communication designer must be well-trained in leading software to quickly transform their thoughts into visuals.
Embarking the journey from concepts to visuals…
After completing the prerequisite, you can step into communication design through an undergraduate design program or postgraduate degree.
Through a Bachelor of Arts (BA) course in communication design, a student delves into the realm of storytelling through visuals. A few of the key points covered in the course are:
The Bachelor in Design (B.Des) programme in communication design focuses on teaching creative expression and practical communication principles. The top lessons in the course are:
Bachelor of Science (B.Sc)Undergraduate Visual Communication Design Programme
Bachelor of Science (B.Sc) in Communication Design is an exciting course available in several countries abroad, aiming to enhance students’ creative thinking and teaching the core values to thrive in the industry. The major lessons taught in the course are:
A diploma course in communication design focuses on practical and creative aspects of communication design. It is typically shorter than a degree course. The most substantial emphasis during the course is placed on the following:
Master of Design (M.Des) offers advanced learning in communication design. The specialised degree
caters to the following takeaways:
It is a research-intensive programme in the field of communication design. The key points covered during the duration are:
It takes a diverse skill set to become successful in communication design. From the ability to creatively express your thoughts to working in collaboration with brands, a lot goes into crafting meaningful visuals. A few of the must-have skills in communication design are:
Does the artist in you love developing unique and impactful designs? Flaunt it with a communication design portfolio!
As a communication designer, your first client is ‘you’. You must be able to exhibit your ideas in a well-composed portfolio to land other job opportunities. Through a well-planned communication design programme, you can learn the art of building a solid portfolio and advance in your career.
The average communication design salary for freshers ranges between INR 15,000 and INR 35,000 monthly. Based on experience and skills, the salary varies. For a mid-level designer with experience of about 5-6 years, the range of salary is about INR 30,000 to INR 80,000. At the same time, a senior's communication design salary varies from INR 80,000 to INR 2,50,000 per month.
Certification courses and practical experience through internships in communication design train you for the real-world challenges of the industry. It helps aspirants gain hands-on experience and advance their problem-solving and creative thinking skills.
Short-term certification courses are essential to evolve and learn from industry specialists about the field's past, present, and future scope.
The integration of 3D designs, AR, VR, etc. are a few of the innovative trends shaping the future of the communication design industry.
As most industries are driven by digital platforms, communication design jobs open up great opportunities for storytelling and conveying messages.
To educate yourself on the latest trends in this evolving field, subscribe to journals, magazines, publications, and other online platforms that cover news and trends.
Integrating AI in visual communication design helps speed up the process, offers immersive experiences, and aids in the ideation process by offering unique ideas.
The communication design programme at IIAD aims at holistic development. In order to offer industry exposure, IIAD collaborates with renowned names like Bain & Co., Grid Design, IBM, Cognizant, etc., for better understanding, networking, and to identify and address the current needs of the industry.
Sustainable principles compel designers to present unique ideas while evaluating their environmental impact.
In this digitally-dependent era, making your presence online has become crucial. Visual communication design is a tool to make an impact and shape the future of informative interaction. If you believe in the power of breaking down information into strong visuals, this is the apt field for you!
Turn your passion into a profession by enrolling in this exciting course to strengthen your creative and technical skills.
Explore Beyond This Article
Did you find what you wanted, or do you want more? If the answer is yes, here’s more on the introduction, meaning and scope of communication design to expand your horizons. Here’s another quick take on the meaning, advantages and career opportunities in visual communication for you to get a broader perspective.
Do not miss out on this comprehensive webinar on the career opportunities in communication design at IIAD for expert opinions.
An Architect turned Writer, Saili has worked as an Architectural Writer, Marketer, & Curator. For the past 3 years, she has collaborated with multimedia publication houses, firms, studios, organisations, luxury brands, & educational inst ...
itutions; both national and international to communicate and market the AEC industry as an Architect in Marketing. She is a commentator on the design industry’s upkeep through her social handles while also being an avid reader and traveller.
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