Fashion Communication

Bridging
Fashion
and
Brand Communication

Promoting fashion and lifestyle brands through visual communication across a diverse landscape of marketing, branding, PR, styling, social media, and trend prediction.

The course is at the intersection of Fashion styling, visual communication and marketing that equips students to create compelling messaging for brand promotion across digital and traditional media.

Course highlights

Under validation from Kingston University

COURSE DETAIL

COURSE DETAIL

  • Undergraduate

It provides students a pathway to confidently enter the creative, open-ended, exploratory and experimental environment of design education at IIAD. They acquire a broad spectrum of design skills and build their design vocabulary. After successfully completing the Foundation year, students seamlessly progress to BA (Hons) Fashion Communication course.

Through contemporary debates around fashion, art, aesthetics, architecture, sustainability, craft, culture and environment issues, you develop a range of creative concepts using different mediums to engage, inform, persuade and communicate to a varied audience. You will explore the art of storytelling, learning creative processes of visualization, through tools of design, image making etc. You will communicate using words with visual imagery to develop a unique perspective and voice.

While deconstructing fashion brands, you will learn the basics of marketing, merchandising, research methods, product innovation and various other aspects of fashion and lifestyle. Along with independent and collaborative work, you will expand your understanding of research, observation and critical thinking in a visual context and you will continue to build your communication skills using a range of softwares such as Adobe photoshop, illustrator, indesign, premier pro and others.

By the end of the first year, you will understand the underlying principles and skills required to visualise and creatively communicate the essence of the brand through various mediums to a large audience.

At the end of the year, your first industry interface will be facilitated with an 8-week Learn On-site internship, which will focus on multidisciplinary learning experiences. Students can opt to work in various avenues of fashion communication – such as digital communication, ecommerce, branding and advertising – to name a few.

The second year of study emphasizes the application of creative practice and problem-solving in the field of fashion communication and promotion. Through interactive platforms (digital/virtual experiences), you will weave together diverse aspects of fashion trends, brand strategies and socio-cultural practices to create promotional messaging. You will explore meaningful ways in different mediums, such as image and film,/to develop visual identities using the latest creative software.

You will learn through live projects to comprehend market analysis to enhance consumer awareness and market diversity. Explore market opportunities to understand local and global brand promotional challenges and solutions. Engage in research to understand contemporary issues in the international cultural and societal landscape.

By the end of the year you would have grown your portfolio to include novel, well researched, and contemporary brand and promotional messaging for local and international brands.

The 16-week Learn On-site internship is a long-term industry exposure envisaged as the gateway to your professional debut. You get opportunities to work in industry environments and understand the dynamics of organisational set-up for fashion communication and promotion related jobs both nationally and internationally. You will work in areas such as advertising, art direction & styling, digital brand management, fashion analysis & trend prediction, fashion media, PR & event management and visual merchandising.

In the first term, you will either produce a dissertation, or a focused business proposal, in which you demonstrate an advanced range of research and writing skills. You will create a distinct brand identity for yourself while building your networking and entrepreneurial skills. You will also be supported with learning around CV, role application, personal presentation, interview techniques etc.

In the final term of the programme you will work on a Major Design Project, which is an amalgamation of your chosen medium of specialization and subject-area of interest. You will work on projects in sectors ranging from social to business, aggregating a diverse portfolio for yourself. You will undertake a project that is set in business realities, which can be self-initiated or industry-sponsored. You will take independent design decisions while being closely mentored by faculty and industry experts. The project will culminate in a forward thinking brand communication which will showcase your creative abilities, intellectual depth, proficiency in communication, professionalism and ability to be self-directed.

The first year of the course is an intensive preparatory phase that is conceived to strengthen your fundamentals in fashion business operations. You will conduct a detailed, in-depth research about an Indian fashion brand. This imparts clarity about how the brand vision is achieved through a combination of creativity, business acumen, sales and marketing operations. The course emphasis is on such practical projects, via which you learn the principles of fashion, merchandising and branding. Understanding the brand does not stop here – you will also study its retail model and operations to understand how the brand reaches out to its customers. Overall, in the first year, you get a comprehensive overview of all the back-end, front-end and business operations associated with running a successful fashion brand. This accessible course opens up opportunities for interested students from any discipline to enter the domain of Fashion Business Management. Students who successfully complete the first year, but choose to exit the course at this stage, are awarded a PG Diploma.
At the end of year one, an 8-week internship gives students first-hand experience about the functioning of the fashion industry. Students are encouraged to follow their interests and explore a wide range of options within the fashion industry such as export houses, buying houses, retail operations, fashion e-commerce, fashion promotions and market research.
We prepare you for a business or management career in the fashion industry, by opening up fresh opportunities which raise the professional bar. Sharpen your response to dynamic challenges by devising and implementing fresh management strategies, and developing new business ideas. Learn how global brands function by analysing strategies for supply chain, logistics management, retailing, promotions and e-commerce. The course responsibly expands on sustainable practices and intensive design research. You graduate with a comprehensive CV and diverse portfolio, inclusive of design proposals. As the business climate is shifting to self-employment, we encourage entrepreneurial skills. The culminating Capstone Project helps students reflect on the cumulative knowledge and skills, acquired over the year, and how to present proposals to a wider audience, including future employers. Students can work on a live industry project, propose new business ideas or devise a business plan in entirety. They can also pick a subject of interest related to the fashion industry and present a dissertation based on detailed research.
The first year of the course is an intensive preparatory phase that is conceived to strengthen your fundamentals in fashion business operations. You will conduct a detailed, in-depth research about an Indian fashion brand. This imparts clarity about how the brand vision is achieved through a combination of creativity, business acumen, sales and marketing operations. The course emphasis is on such practical projects, via which you learn the principles of fashion, merchandising and branding. Understanding the brand does not stop here – you will also study its retail model and operations to understand how the brand reaches out to its customers. Overall, in the first year, you get a comprehensive overview of all the back-end, front-end and business operations associated with running a successful fashion brand. This accessible course opens up opportunities for interested students from any discipline to enter the domain of Fashion Business Management. Students who successfully complete the first year, but choose to exit the course at this stage, are awarded a PG Diploma.
At the end of year one, an 8-week internship gives students first-hand experience about the functioning of the fashion industry. Students are encouraged to follow their interests and explore a wide range of options within the fashion industry such as export houses, buying houses, retail operations, fashion e-commerce, fashion promotions and market research.
We prepare you for a business or management career in the fashion industry, by opening up fresh opportunities which raise the professional bar. Sharpen your response to dynamic challenges by devising and implementing fresh management strategies, and developing new business ideas. Learn how global brands function by analysing strategies for supply chain, logistics management, retailing, promotions and e-commerce. The course responsibly expands on sustainable practices and intensive design research. You graduate with a comprehensive CV and diverse portfolio, inclusive of design proposals. As the business climate is shifting to self-employment, we encourage entrepreneurial skills. The culminating Capstone Project helps students reflect on the cumulative knowledge and skills, acquired over the year, and how to present proposals to a wider audience, including future employers. Students can work on a live industry project, propose new business ideas or devise a business plan in entirety. They can also pick a subject of interest related to the fashion industry and present a dissertation based on detailed research.

STUDENT WORK

“The Education at IIAD is Indian in spirit but Global at heart” 
– Jessica Toppo, Student at IIAD

success stories

CAREER

What does a fashion communication professional do?​

Fashion Communication is one of the fast-moving fields, and proliferates all media and enterprises. Graduates are qualified for leadership roles in the fashion industry, including media and marketing, communications, accounts, digital marketing and social media. Jobs are available in press offices and public relations divisions. Professionals are also hired as event managers, fashion stylists, web content curators and media planners. Editors are needed for fashion publications. Career opportunities are plentiful and exciting.

FACULTY

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Rachna Imam

Associate Professor

Rachna Imam has been a part of the Fashion industry for more than 16 years. A graduate from NIFT Delhi, she was the Head of Sales and Marketing with Tarun Tahiliani. She has been a faculty with Institute of Apparel Management, Ministry of Textiles and Pearl Academy.

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IIAD Faculty - Rachna Imam
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Shaaz Ahmed

Associate Professor

Rich experience of over 20 years in Animation, Design and Storytelling, Shaaz has been an explorer in methods and mediums of visual narratives. As the Founding Director of Mud n Water - a Communication Design Studio, he has produced Animations, Urban Art, Space Design, Ad Films, Short films, Documentaries and Performance Art.

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IIAD Faculty Shaaz-Ahmed
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Manisha Pritilaya

Assistant Professor

Manisha is a specialist in Creative Branding and Marketing. She has been working in the space of advertising and brand communication design for more than a decade now. Manisha was a visiting faculty at GD Goenka University, Gurugram, for four and a half years.

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IIAD Faculty Manisha Pritilaya
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Suman Bhandary

Assistant Professor

Suman Bhandary is a typeface designer and font developer who graduated with a MA in Typeface Design from the University of Reading, UK and a recipient of the prestigious Charles Wallace Scholarship. He has contributed as a Principal Designer of the font “Mina” published by Google Fonts and featured by Google Design, in 2017. He specialises in working with multilingual Indian and Latin typeface design briefs, its process and production for the design.

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IIAD Faculty Suman-Bhandary
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Ginu George

Lecturer

She is an alumna of the MA Fashion Technology Programme at the prestigious London College of Fashion. She has worked within the fashion industry both in design and communication for numerous brands in India and the UK, most notably J W Anderson.

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IIAD Faculty Ginu-George

STUDIO

AND RESOURCES

IIAD has a purpose-built campus that is aligned to the dynamic learning-teaching needs of its progressive pedagogy and curriculum. The adaptive spaces with studios, digital labs with iMac stations with licensed copies of industry standard design softwares and photography labs, 3D material workshops have been designed to facilitate seamless multidisciplinary collaborations and exchanges.

STORIES