Promoting fashion and lifestyle brands through visual communication across a diverse landscape of marketing, branding, PR, styling, social media, and trend prediction.

Fashion Communication

The fashion communication course is at the intersection of Fashion styling, visual communication and fashion marketing that equips students to create compelling messaging for brand promotion across digital and traditional media

Course highlights

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Fashion Context

Emerging Careers

Creative Collaboration

Learning and Beyond

In the fashion communication course, visual communication and brand promotion are taught through the lens of the fashion and lifestyle industry, giving our graduates a distinct advantage in this profession. Explore how fashion brands learn to communicate creative ideas with consumers.

The advent of digitisation of the fashion industry has led to a rapid increase in demand for visual communication, fashion communication and fashion marketing courses, along with promotion of fashion brands. Emerging careers such as Instagram Influencers, Social Media marketers. Stylists and Fashion forecasters are gaining prominence.

Active collaborations between professionals, faculty and peers from different disciplines allow fashion communication students to learn 'with' and 'from' each other. Our emphasis on networking, pitching ideas with confidence and seeking feedback from experts, infuses students with an entrepreneurial spirit, and they become experienced and employable.

We extends learning beyond the confines of this discipline in the larger socio-cultural, creative and commercial realms. Fashion communication students develop their knowledge of the contemporary fashion landscape through industry lead and social projects.

Creating compelling visuals to eradicate social taboos through styling

Creating compelling visuals to eradicate social taboos through strong styling.

Students work on their projects using film and photography to create compelling brand messaging.

Understanding the visual language in terms of fabrics, Indian crafts and sustainable materials to promote Indian textiles

Promoting design, creativity, research & talent at the international level. Students learn to organise and style events.

Discovering the self through the design process - using various software tools

IIAD Faculty Prachi Mittal
Prachi Mittal
Associate Professor

A firm believer in the potential of Design and Creativity education, Prachi is a designer, educator and researcher. Her 20+ years of industry experience spans across product design, social design, publication design as well as the business process of design. An Accessory Design graduate from National Institute of Fashion Technology, New Delhi, she is also armed with a PG certification in higher education from Kingston University, London.

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Rachna Imam
Rachna Imam
Associate Professor

Rachna Imam has been a part of the Fashion industry for more than 16 years. A graduate from NIFT Delhi, she was the Head of Sales and Marketing with Tarun Tahiliani. She has been a faculty with Institute of Apparel Management, Ministry of Textiles. She was the Course Leader for PG, PR and Events Management at Pearl Academy.

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Devan Das
Assistant Professor

Devan is a design academician with 12 years of versatile experience in both teaching and design industry. He has a B.Des from NIFT - Chennai and an M.Des from NIFT - Delhi. He is currently pursuing his Ph.D. from MITID Pune in the area of Design Education - exploring design metaphors as a bridge between cultural interface and curriculum development (for design) in Indian higher education.

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Gagan Narhe
Assistant Professor

Gagan is an interdisciplinary designer, with practice in digital and information design. He holds a Masters degree in graphic design from the National Institute of Design, Ahmedabad, and has completed his bachelors in Applied arts. Gagan has experience of working in the areas of digital product development, game design, IOT products and multimedia journalism.

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Ginu George

She is an alumna of the MA Fashion Technology Programme at the prestigious London College of Fashion. She has worked within the fashion industry both in design and communication for numerous brands in India and the UK, most notably J W Anderson.

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Asha Kumari
Asha Kumari
Visiting Faculty

A communication professional and content strategist, Asha has an experience of 14+ years of working with fashion and e-commerce. A Fashion Communication graduate from the National Institute of Fashion Technology (Delhi) she started her career as a Fashion Journalist writing for magazines like Femina, Business of Fashion and Sportswear International India.

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Developing Design Thinking
The Denim Project
Guest Lecture at IIAD

Developing critical design thinking - students presenting, discussing, debating and defending through their ideas.

IIAD’s photography lab is equipped with tools like DSLR cameras, professional lighting, backgrounds and screens made available for students to explore visuals, moving images and for documentation purposes.

Events organized on Campus

To bridge gaps between the student and the Industry, design professionals from various fields are invited to the campus to impart practical knowledge.

Peer discussion and collaborative work form an integal part of the pedagogical practices at IIAD

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