Fashion Communication Courses

Promoting fashion and lifestyle brands through visual communication across a diverse landscape of marketing, branding, PR, styling, social media, and trend prediction.

Fashion Communication

The fashion communication course is at the intersection of Fashion styling, visual communication and fashion marketing that equips students to create compelling messaging for brand promotion across digital and traditional media

Course highlights

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Fashion Context

Emerging Careers

Creative Collaboration

Learning and Beyond

In the fashion communication course, visual communication and brand promotion are taught through the lens of the fashion and lifestyle industry, giving our graduates a distinct advantage in this profession. Explore how fashion brands learn to communicate creative ideas with consumers.

The advent of digitisation of the fashion industry has led to a rapid increase in demand for visual communication, fashion communication and fashion marketing courses, along with promotion of fashion brands. Emerging careers such as Instagram Influencers, Social Media marketers. Stylists and Fashion forecasters are gaining prominence.

Active collaborations between professionals, faculty and peers from different disciplines allow fashion communication students to learn 'with' and 'from' each other. Our emphasis on networking, pitching ideas with confidence and seeking feedback from experts, infuses students with an entrepreneurial spirit, and they become experienced and employable.

We extends learning beyond the confines of this discipline in the larger socio-cultural, creative and commercial realms. Fashion communication students develop their knowledge of the contemporary fashion landscape through industry lead and social projects.

Creating compelling visuals to eradicate social taboos through styling

Creating compelling visuals to eradicate social taboos through strong styling.

Students work on their projects using film and photography to create compelling brand messaging.

Understanding the visual language in terms of fabrics, Indian crafts and sustainable materials to promote Indian textiles

Promoting design, creativity, research & talent at the international level. Students learn to organise and style events.

Discovering the self through the design process - using various software tools

Saumya Pande
Saumya Pande
Associate Professor

With 25 years of experience as a designer and educator, Saumya has advocated slow conscious living and conservation of indigenous cultures in her classroom, at global conferences and as a TEDx speaker too. As the founding course leader of the

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IIAD Faculty Prachi Mittal
Prachi Mittal
Associate Professor

A firm believer in the potential of Design and Creativity education, Prachi is a designer, educator and researcher. Her 20+ years of industry experience spans across product design, social design, publication design as well as the business process of design. An Accessory Design graduate from National Institute of Fashion Technology, New Delhi, she is also armed with a PG certification in higher education from Kinston University, London.

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Rachna-Imam
Rachna Imam
Associate Professor

Rachna Imam has been a part of the Fashion industry for more than 16 years. A graduate from NIFT Delhi, she was the Head of Sales and Marketing with Tarun Tahiliani. She has been a faculty with Institute of Apparel Management, Ministry of Textiles. She was the Course Leader for PG, PR and Events Management at Pearl Academy.

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Pragya Sharma
Assistant Professor

Pragya Sharma has been involved in academics since the past three years, prior to which she was working as a menswear designer in the industry. She was initially trained as an engineer and then moved on to fashion design. She firmly believes that this interesting blend of a technical subject along with design gives her

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Gauravi Mittal
Lecturer

She is a faculty of Design Research & Context at IIAD, mentoring the students pursuing their Foundation Year Programme. She is a product design graduate from Indian Institute of Crafts & Design, Jaipur. She has worked innumerable design interventions as a facilitator in rural craft clusters under the Ministry of Textiles.

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Inderjit Singh Jassel
Inderjit Singh Jassel
Technical Lecturer

Inderjit Singh Jassel is a seasoned industry professional with over 13 years of experience in Visual Communication and Graphic Design. He has hands-on experience in creative project management and is highly skilled in tech applications in design

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Developing Design Thinking
The Denim Project
Guest Lecture at IIAD

Developing critical design thinking - students presenting, discussing, debating and defending through their ideas.

IIAD’s photography lab is equipped with tools like DSLR cameras, professional lighting, backgrounds and screens made available for students to explore visuals, moving images and for documentation purposes.

Events organized on Campus

To bridge gaps between the student and the Industry, design professionals from various fields are invited to the campus to impart practical knowledge.

Peer discussion and collaborative work form an integal part of the pedagogical practices at IIAD

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