Promoting fashion and lifestyle brands through visual communication across a diverse landscape of marketing, branding, PR, styling, social media, and trend prediction.
The course is at the intersection of Fashion styling, visual communication and marketing that equips students to create compelling messaging for brand promotion across digital and traditional media.
Under validation from Kingston University
Learning and Beyond
Visual communication and brand promotion are taught through the lens of the fashion and lifestyle industry, giving our graduates a distinct advantage in this profession. Explore how fashion brands learn to communicate creative ideas with consumers.
The advent of digitisation of the fashion industry has led to a rapid increase in demand for visual communication and promotion of fashion brands. Emerging careers such as Instagram Influencers, Social Media marketers, Stylists and Fashion forecasters are gaining prominence.
Active collaborations between professionals, faculty and peers from different disciplines allows students to learn ‘with’ and ‘from’ each other. Our emphasis on networking, pitching ideas with confidence and seeking feedback from experts, infuses students with an entrepreneurial spirit, and they become experienced and employable.
We extend learning beyond the confines of this discipline in the larger socio-cultural, creative and commercial realms. Students develop their knowledge of the contemporary fashion landscape through industry lead and social projects.
It provides students a pathway to confidently enter the creative, open-ended, exploratory and experimental environment of design education at IIAD. They acquire a broad spectrum of design skills and build their design vocabulary. After successfully completing the Foundation year, students seamlessly progress to BA (Hons) Fashion Communication course.
Fashion history and analysis + creative direction + visual aesthetics + tools of visual design + image making + media theories + principles of branding and marketing
Through contemporary debates around fashion, art, aesthetics, architecture, sustainability, craft, culture and environment issues, you develop a range of creative concepts using different mediums to engage, inform, persuade and communicate to a varied audience. You will explore the art of storytelling, learning creative processes of visualization, through tools of design, image making etc. You will communicate using words with visual imagery to develop a unique perspective and voice.
While deconstructing fashion brands, you will learn the basics of marketing, merchandising, research methods, product innovation and various other aspects of fashion and lifestyle. Along with independent and collaborative work, you will expand your understanding of research, observation and critical thinking in a visual context and you will continue to build your communication skills using a range of softwares such as Adobe photoshop, illustrator, indesign, premier pro and others.
By the end of the first year, you will understand the underlying principles and skills required to visualise and creatively communicate the essence of the brand through various mediums to a large audience.
LEARN-ON-SITE 8 WEEK INTERNSHIP
MULTIDISCIPLINARY + PRACTICE-BASED + LEARNING BY MAKING + EXPLORATION-BASED
At the end of the year, your first industry interface will be facilitated with an 8-week Learn On-site internship, which will focus on multidisciplinary learning experiences. Students can opt to work in various avenues of fashion communication – such as digital communication, ecommerce, branding and advertising – to name a few.
BRAND STRATEGY + TREND ANALYSIS AND FORECASTING + DIGITAL BRAND COMMUNICATION + NEW MEDIA + RESEARCH METHODS + DIGITAL PUBLICATION
The second year of study emphasizes the application of creative practice and problem-solving in the field of fashion communication and promotion. Through interactive platforms (digital/virtual experiences), you will weave together diverse aspects of fashion trends, brand strategies and socio-cultural practices to create promotional messaging. You will explore meaningful ways in different mediums, such as image and film,/to develop visual identities using the latest creative software.
You will learn through live projects to comprehend market analysis to enhance consumer awareness and market diversity. Explore market opportunities to understand local and global brand promotional challenges and solutions. Engage in research to understand contemporary issues in the international cultural and societal landscape.
By the end of the year you would have grown your portfolio to include novel, well researched, and contemporary brand and promotional messaging for local and international brands.
LEARN-ON-SITE 16 WEEK INTERNSHIP
INDUSTRY PRACTICE + COLLABORATION + BRAND AND CLIENT + ORGANISATIONAL SET-UP + STAKEHOLDERS + REAL-WORLD CHALLENGES
The 16-week Learn On-site internship is a long-term industry exposure envisaged as the gateway to your professional debut. You get opportunities to work in industry environments and understand the dynamics of organisational set-up for fashion communication and promotion related jobs both nationally and internationally. You will work in areas such as advertising, art direction & styling, digital brand management, fashion analysis & trend prediction, fashion media, PR & event management and visual merchandising.
In the first term, you will either produce a dissertation, or a focused business proposal, in which you demonstrate an advanced range of research and writing skills. You will create a distinct brand identity for yourself while building your networking and entrepreneurial skills. You will also be supported with learning around CV, role application, personal presentation, interview techniques etc.
In the final term of the programme you will work on a Major Design Project, which is an amalgamation of your chosen medium of specialization and subject-area of interest. You will work on projects in sectors ranging from social to business, aggregating a diverse portfolio for yourself. You will undertake a project that is set in business realities, which can be self-initiated or industry-sponsored. You will take independent design decisions while being closely mentored by faculty and industry experts. The project will culminate in a forward thinking brand communication which will showcase your creative abilities, intellectual depth, proficiency in communication, professionalism and ability to be self-directed.
FUNDAMENTALS OF FASHION + FASHION BUSINESS ENVIRONMENT + MERCHANDISING AND MARKETING + BUSINESS COMMUNICATION + BUSINESS RESEARCH + INDIAN FASHION BRANDS
LEARN-ON-SITE 8 WEEK INTERNSHIP
LEARNING BY DOING + INDUSTRY PRACTICES + ORGANISATIONAL SET-UP + PROFESSIONAL ETHICS + REAL WORLD CHALLENGES
BUSINESS STRATEGIES + FASHION MERCHANDISING + RETAILING + BRAND PROMOTIONS + DISTRIBUTION + ENTREPRENEURIAL SKILLS + ADVANCED RESEARCH SKILLS + CAPSTONE PROJECT
Creating compelling visuals to eradicate social taboos through strong styling.
Students work on their projects using film and photography to create compelling brand messaging.
Understanding the visual language in terms of fabrics, Indian crafts and sustainable materials to promote Indian textiles
Promoting design, creativity, research & talent at the international level. Students learn to organise and style events.
Discovering the self through the design process - using various software tools
"The things that have astonished me here are absolute freedom to express yourself and the practical learning experience gained through intensive interactive classes, factory visits and learning through projects.”
"Our Teachers help and motivate us to get better day by day. It was a wonderful experience cruising through the Covid pandemic with the interactive classes and practical assignments."
"I feel it's helping me embrace my dreams with the support of greatest innovation"
What does a fashion communication professional do?
Fashion Communication is one of the fast-moving fields, and proliferates all media and enterprises. Graduates are qualified for leadership roles in the fashion industry, including media and marketing, communications, accounts, digital marketing and social media. Jobs are available in press offices and public relations divisions. Professionals are also hired as event managers, fashion stylists, web content curators and media planners. Editors are needed for fashion publications. Career opportunities are plentiful and exciting.
Rachna ImamAssociate Professor
Rachna Imam has been a part of the Fashion industry for more than 16 years. A graduate from NIFT Delhi, she was the Head of Sales and Marketing with Tarun Tahiliani. She has been a faculty with Institute of Apparel Management, Ministry of Textiles and Pearl Academy.Read More
Shaaz AhmedAssociate Professor
Rich experience of over 20 years in Animation, Design and Storytelling, Shaaz has been an explorer in methods and mediums of visual narratives. As the Founding Director of Mud n Water - a Communication Design Studio, he has produced Animations, Urban Art, Space Design, Ad Films, Short films, Documentaries and Performance Art.Read More
Manisha PritilayaAssistant Professor
Manisha is a specialist in Creative Branding and Marketing. She has been working in the space of advertising and brand communication design for more than a decade now. Manisha was a visiting faculty at GD Goenka University, Gurugram, for four and a half years.Read More
Suman BhandaryAssistant Professor
Suman Bhandary is a typeface designer and font developer who graduated with a MA in Typeface Design from the University of Reading, UK and a recipient of the prestigious Charles Wallace Scholarship. He has contributed as a Principal Designer of the font “Mina” published by Google Fonts and featured by Google Design, in 2017. He specialises in working with multilingual Indian and Latin typeface design briefs, its process and production for the design.Read More
She is an alumna of the MA Fashion Technology Programme at the prestigious London College of Fashion. She has worked within the fashion industry both in design and communication for numerous brands in India and the UK, most notably J W Anderson.Read More
IIAD has a purpose-built campus that is aligned to the dynamic learning-teaching needs of its progressive pedagogy and curriculum. The adaptive spaces with studios, digital labs with iMac stations with licensed copies of industry standard design softwares and photography labs, 3D material workshops have been designed to facilitate seamless multidisciplinary collaborations and exchanges.
Developing critical design thinking - students presenting, discussing, debating and defending through their ideas.
IIAD’s photography lab is equipped with tools like DSLR cameras, professional lighting, backgrounds and screens made available for students to explore visuals, moving images and for documentation purposes.
Events organized on Campus
To bridge gaps between the student and the Industry, design professionals from various fields are invited to the campus to impart practical knowledge.
Peer discussion and collaborative work form an integal part of the pedagogical practices at IIAD