Promoting fashion and lifestyle brands through visual communication across a diverse landscape of marketing, branding, PR, styling, social media, and trend prediction.

Fashion Communication

The fashion communication course is at the intersection of Fashion styling, visual communication and fashion marketing that equips students to create compelling messaging for brand promotion across digital and traditional media

Course highlights

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Fashion Context

Emerging Careers

Creative Collaboration

Learning and Beyond

In the fashion communication course, visual communication and brand promotion are taught through the lens of the fashion and lifestyle industry, giving our graduates a distinct advantage in this profession. Explore how fashion brands learn to communicate creative ideas with consumers.

The advent of digitisation of the fashion industry has led to a rapid increase in demand for visual communication, fashion communication and fashion marketing courses, along with promotion of fashion brands. Emerging careers such as Instagram Influencers, Social Media marketers. Stylists and Fashion forecasters are gaining prominence.

Active collaborations between professionals, faculty and peers from different disciplines allow fashion communication students to learn 'with' and 'from' each other. Our emphasis on networking, pitching ideas with confidence and seeking feedback from experts, infuses students with an entrepreneurial spirit, and they become experienced and employable.

We extends learning beyond the confines of this discipline in the larger socio-cultural, creative and commercial realms. Fashion communication students develop their knowledge of the contemporary fashion landscape through industry lead and social projects.

Creating compelling visuals to eradicate social taboos through styling

Creating compelling visuals to eradicate social taboos through strong styling.

Students work on their projects using film and photography to create compelling brand messaging.

Understanding the visual language in terms of fabrics, Indian crafts and sustainable materials to promote Indian textiles

Promoting design, creativity, research & talent at the international level. Students learn to organise and style events.

Discovering the self through the design process - using various software tools

Sundeep Ramudamu
Associate Professor

course leader

Anupama Datt
Assistant Professor

Proficient in all aspects of design, illustration, pattern making, draping and constructing in Indian formal , ethnic and festive wear as well as home furnishing and accessories, Anupama has over 25 years of experience working with leading fashion houses and supplying to some of the best labels in India and abroad.

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Devan Das
Assistant Professor

Devan is a design academician with 12 years of versatile experience in both teaching and design industry. He has a B.Des from NIFT - Chennai and an M.Des from NIFT - Delhi. He is currently pursuing his Ph.D. from MITID Pune in the area of Design Education - exploring design metaphors as a bridge between cultural interface and curriculum development (for design) in Indian higher education.

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Ginu George
Assistant Professor

She is an alumna of the MA Fashion Technology Programme at the prestigious London College of Fashion. She has worked within the fashion industry both in design and communication for numerous brands in India and the UK, most notably J W Anderson.

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Richa Sood
Assistant Professor

Richa Sood has 18 years of experience in Fashion business, with core expertise in garment and print design. She has been consulting as a design head for Nirrammya, a leading brand in the middle east and worked intensively with; Tarun Tahiliani and Rohit Bal. Apart from ready-to-wear, couture and bridal collections,

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Disha Gaur
Adjunct Faculty

Titled a ‘Creative Polymath’, Dubai's Leading Fashion Connoisseur, Image Architect, Art Director, and Experience Curator with 14+ years of experience, Disha Gaur has been named a trailblazing 'Fashion Beast’ with an adroit way of grinning at challenges head-on. A multi-faceted art and fashion monarch who was headhunted for conglomerates such as ‘The Landmark Group’ and ‘The Sharaf Group’ in the UAE.

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Joyeeta Kar
Visiting Faculty

With a Master's in Visual Brand Design from Domus Academy, Italy, and a BA (Hons.) in Fashion Design from Pearl Academy of Fashion, New Delhi, Joyeeta is a dynamic professional, navigating the intersection of fashion and business with finesse. She serves as an Educator & Content Designer for online courses at Domus Academy, Milan, Italy. Her professional journey also includes serving as a Content Consultant with Reliance Brands Ltd., Mumbai, India.

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Developing Design Thinking
The Denim Project
Guest Lecture at IIAD

Developing critical design thinking - students presenting, discussing, debating and defending through their ideas.

IIAD’s photography lab is equipped with tools like DSLR cameras, professional lighting, backgrounds and screens made available for students to explore visuals, moving images and for documentation purposes.

Events organized on Campus

To bridge gaps between the student and the Industry, design professionals from various fields are invited to the campus to impart practical knowledge.

Peer discussion and collaborative work form an integal part of the pedagogical practices at IIAD

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