Our five-pronged approach focuses on your individual strengths to develop your unique qualities towards making you an exemplary pi- designer.
In the rapidly evolving business of fashion, the focus is shifting towards new technology, social and environmental causes, omnichannel retail and digital dominance.
We equip you to respond to these new realities by combining the study of fashion with an in-depth understanding of retail operations, supply chain, consumer behaviour, market trends and brand promotion.
You learn to apply creative thinking to a commercial context. Business and management practices are taught through the lens of the creative industry of fashion, giving our graduates a distinct advantage. You combine these with a detailed understanding of practices in the fashion industry to meet its unique challenges.
Our exploratory approach gives you greater insights into the workings of a fashion brand through in-depth analysis of all aspects of its business and management strategy. Going beyond the classroom environment, students gain practical insights from the real world, and get well-prepared to take on dynamic roles in the industry.
We shape students into contextually aware and ethical professionals, who consider the perspectives of multiple stakeholders as well as global concerns such as sustainability and fair trade practices. You develop a holistic outlook, which helps to address complexities to build conceptually-strong and responsible business solutions.
The manifold growth in the fashion market has led to a rapidly growing demand for professionals who are sensitive to market dynamics and can develop business strategy. We nurture our students to hone their capabilities in entrepreneurship, leadership, management and behaviours, suitable for new career paths emerging in the rapidly evolving fashion landscape.
ELEMENTS OF FASHION + PRINCIPLES OF MANAGEMENT + ECONOMIC ENVIRONMENT + MARKETING & MERCHANDISING + LOGISTICS AND SUPPLY CHAIN + DOMESTIC FASHION BRANDS + PROFESSIONAL SKILLS
In the first year you start with learning about how a brand’s commercial and management aspects are closely related to its creative vision. You gain a hands-on understanding by deconstructing a domestic fashion brand. This uncovers the nuances of fashion elements, principles of management, logistics and supply chain, and financials. You gain deeper insights into the economic environment and competitive landscape of the brand, discovering how brands drive their marketing and promotional strategy across multiple consumer touch points.
Our approach is a fine blend of academic theory, industry knowledge and direct business experience in the field of fashion, giving you an integrated understanding of strategic business management elements. You also get ample opportunities to develop essential professional skills of creative communication, computing, data analysis and the application of statistical tools. Right from the onset, we prepare you for the challenges of a multi-skilled career.
VALUE CHAIN OF FASHION INDUSTRY + LEARNING BY DOING + EXPLORATION-BASED + INDUSTRY INTERFACE
The year culminates with an 8-week Learn On-site internship. This first industry interface focuses on imparting practical experience in the Indian fashion industry’s value chain. Students can pick their interest from varied options in the fashion industry – from back end operations in fashion export houses, front end operations in the fashion retail sector and e-commerce, to online and offline fashion promotions.
INTERNATIONAL BRANDS + FORECASTING + PRODUCT DEVELOPMENT + MERCHANDISING + RETAIL MANAGEMENT + CUSTOMER RELATIONSHIP MANAGEMENT + MACRO ECONOMIC ENVIRONMENT + WEBSITE
The second year is a journey into international fashion brands, specifically delving into fashion forecasting, new product development and apparel quality management. A solid grounding is given in both theoretical and practical approaches to merchandising. Branding strategies and fashion promotion are taught, aligning with international fashion market perspectives.
You also get exposure to customer-facing aspects of the business such as fashion retail store operations, in-store sales, customer relationship management and visual merchandising. To address the changing business environment and the increasing use of technology, you will learn how to use your understanding of business analytics to build a brand and create appropriate brand communication through websites and other online media.
FASHION BRANDS AND CLIENTS + INDUSTRY PRACTICES + ORGANISATIONAL SET-UP + BUSINESS ETHICS + BUSINESS STRATEGIES + REAL WORLD CHALLENGES
The 16-week Learn On-site internship is a long-term industry exposure envisaged as the gateway to your professional debut. You gain understanding of the dynamics of organisational set-ups through first-hand industry experience – from merchandising & buying, quality control, forecasting, promotions, market & consumer research to brand management, retail operations and visual merchandising. The list of choices includes export houses, buying houses, fashion brands or organisations working for fashion promotion, research & e-commerce. These may include Shahi Exports, Gokaldas Exports, Li & Fung, Triburg, UCB, Marks & Spencer, UniQlo, fabindia, Flipcart, Amazon, Ajio and so on.
LIVE INDUSTRY PROJECTS + ENTREPRENEURSHIP + DISSERTATION + RESEARCH SKILLS + BUSINESS PLAN + CAPSTONE PROJECT
The final year focuses on refining your intellectual position in the fashion business environment as a management researcher. You will advance your application of research methods by learning to identify problem areas and then devising ways to resolve them by conducting in-depth research. We prepare you for professional practice, setting the stage for your entrepreneurial ventures: you learn to pitch a business idea, make business plans and design business strategies.
The Capstone project, which brings together the learnings of the past three years, is envisioned as a gateway to your future practice of Fashion Business Management. You will learn how to hone your skills to run a successful fashion business venture. The project gives you firm grounding into the working of the industry and its challenges, to developing feasible solutions. You can undertake a live industry project, or prepare a business plan for your own entrepreneurial venture. You may also work on a dissertation project of your interest. With this, you are fully equipped to take a confident plunge into the professional fashion industry.
FUNDAMENTALS OF FASHION + FASHION BUSINESS ENVIRONMENT + MERCHANDISING AND MARKETING + BUSINESS COMMUNICATION + BUSINESS RESEARCH + INDIAN FASHION BRANDS
The first year of the course is an intensive preparatory phase that is conceived to strengthen your fundamentals in fashion business operations. You will conduct a detailed, in-depth research about an Indian fashion brand. This imparts clarity about how the brand vision is achieved through a combination of creativity, business acumen, sales and marketing operations. The course emphasis is on such practical projects, via which you learn the principles of fashion, merchandising and branding. Understanding the brand does not stop here – you will also study its retail model and operations to understand how the brand reaches out to its customers. Overall, in the first year, you get a comprehensive overview of all the back-end, front-end and business operations associated with running a successful fashion brand.
This accessible course opens up opportunities for interested students from any discipline to enter the domain of Fashion Business Management. Students who successfully complete the first year, but choose to exit the course at this stage, are awarded a PG Diploma.
LEARNING BY DOING + INDUSTRY PRACTICES + ORGANISATIONAL SET-UP + PROFESSIONAL ETHICS + REAL WORLD CHALLENGES
At the end of year one, an 8-week internship gives students first-hand experience about the functioning of the fashion industry. Students are encouraged to follow their interests and explore a wide range of options within the fashion industry such as export houses, buying houses, retail operations, fashion e-commerce, fashion promotions and market research.
BUSINESS STRATEGIES + FASHION MERCHANDISING + RETAILING + BRAND PROMOTIONS + DISTRIBUTION + ENTREPRENEURIAL SKILLS + ADVANCED RESEARCH SKILLS + CAPSTONE PROJECT
We prepare you for a business or management career in the fashion industry, by opening up fresh opportunities which raise the professional bar. Sharpen your response to dynamic challenges by devising and implementing fresh management strategies, and developing new business ideas. Learn how global brands function by analysing strategies for supply chain, logistics management, retailing, promotions and e-commerce. The course responsibly expands on sustainable practices and intensive design research. You graduate with a comprehensive CV and diverse portfolio, inclusive of design proposals.
As the business climate is shifting to self-employment, we encourage entrepreneurial skills. The culminating Capstone Project helps students reflect on the cumulative knowledge and skills, acquired over the year, and how to present proposals to a wider audience, including future employers. Students can work on a live industry project, propose new business ideas or devise a business plan in entirety. They can also pick a subject of interest related to the fashion industry and present a dissertation based on detailed research.
In the rapidly evolving business of fashion, the focus is shifting towards new technology, social and environmental causes, omnichannel retail and digital dominance. Going beyond the classroom, students gain practical insights from the real world and the changes taking place.
The Fashion Business Management course gives students an insight into the workings of fashion brands through an in-depth analysis of all aspects of its business and management strategy.
Students are equipped to respond to the new realities by combining the study of fashion with an in-depth understanding of retail operations, supply chain, consumer behaviour, market trends and brand promotion.
The FBM course bridges fashion and business practices. The manifold growth in the fashion industry has led to a rapid demand for professionals who are sensitive to market dynamics and can build business strategy.
Students are encouraged to apply creative thinking in commercial contexts. They are involved in group projects that encourage them to work together, collaborate and exchange thoughts and ideas.
Ideating and documenting the process. Students are shaped into contextually aware and ethical professionals who consider the perspectives of multiple stakeholders and develop a holistic outlook.
House of Three
Aditya Birla Fashion Retail Ltd.
The swiftly expanding Fashion Industry is a prominent job creator with 45 million people on its payroll in the domestic market for fashion apparel brands and organized retail. Popular jobs include Managers or Merchandisers in Fashion Retail Store, Buyers or Sourcing Agents in Buying offices, Export Merchandisers and Brand managers.The demand for fashion ecommerce managers is high. You can also use your management and business skills to consult for business organisations or set up your own venture in the fashion Industry. Here are various career opportunities in the domain of fashion business management.
She has over 30 years of experience in teaching. She completed her PhD in Economics from Mumbai University and thereafter headed the Department of Economics at a college in Mumbai University. She went on to work as Dean PGDM with IILM-Management Institute at Lodhi Road.
Rachna Imam has been a part of the Fashion industry for more than 16 years. A graduate from NIFT Delhi, she was the Head of Sales and Marketing with Tarun Tahiliani. She has been a faculty with Institute of Apparel Management, Ministry of Textiles. She was the Course Leader for PG, PR and Events Management at Pearl Academy.
Having worked both locally in India and globally in the UK, Megha has extensive knowledge of Indian craft clusters, Intangible traditional knowledge, and the encompassing local episteme along with a focus on embedding sustainability as businesses' core value. She follows an interdisciplinary approach to fashion,
Aryapriya Ganguly is a Recognised University of Londor Worldwide Tutor, Associate Professor and Course Leader for Management at the Indian School of Business & Finance, New Delhi. He teaches Human Resource Management and Organisation Behaviour and Leadership at IIAD.
Mr. Gaurav Vashisht, a research scholar, management professional (MBA) and a law graduate, is a new age entrepreneur and a visiting faculty, trainer to many premiere business schools and corporate houses of repute in India. He has worked with the leading brands in the industry like Spice Limited, Just Dial (P) Ltd and served as a part of strategy formulation and marketing team.
Manobhav Verma is a qualified Chartered Accountant from ICAI, Delhi and a Certified Public Accountant from AICPA, USA. He also holds Diploma in Information Systems Audit from ICAI and Diploma in IFRS from ACCA, UK.
Sahil Arora works as an Assistant Professor at ISBF (Indian School of Business and Finance) and has done projects with FICCI. He also worked as a Research Support Specialist at Gerson Lehrman Group (GLG) which involved information analysis, data augmentation and research. He has a Bachelors in Economics from Delhi University and Jamia Millia Islamia Central University.
Smriti Saxena is a Communication Designer & Fashion Retail professional with an experience of over 10 years in various industries like advertising, lifestyle, fashion retail and E-Commerce. She has worked with brands like Da-Milano, Draft FCB Ulka, Happily Unmarried, USTRAA.com & YepMe.com.
Prof Soumitra Mookherjee graduated from St. Xavier’s College after which he obtained the B.Sc Degree in Economics from University College, London. He completed his M.Phil in economics from Darwin College, University of Cambridge, in the year 1992. He has 15 years professional experience in the field of research,
IIAD’s purpose-built campus aims to meet the dynamic learning-teaching needs of its progressive pedagogy and curriculum. The environment’s adaptive spaces include studios, digital labs and 3D material workshops, which are all designed to facilitate seamless multidisciplinary collaborations and exchanges.
To bridge gaps between the student and the Industry, design professionals from various fields are invited to the campus to impart practical knowledge.
On the culmination of a project, students go through an intensive peer-review session, where they get insights on their work from faculty and fellow students.
IIAD campus boasts of expansive studio spaces where students work to bring their idea to fruition.
The library at IIAD is well equipped with both online and offline resources to provide an in-depth understanding of trends, market study & analysis, etc.
Students are nurtured to hone their capabilities in entrepreneurship, leadership and management for the rapidly evolving fashion landscape.
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