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BridgingFashionandBusiness Practices
The Indian apparel market is expected to generate revenue of US$105.50 billion in 2024, with a growing emphasis on environmental sustainability and improving customer experiences.
Fashion Business Management integrates international exposure of prominent retail hubs like Dubai and manufacturing hubs in South Asia. These immersive experiences help them gain an understanding of the global fashion business landscape, preparing them for successful careers.
Fashion Business Management delivers specialised expertise in fashion business and management from the perspective of the creative industry, giving graduates a distinct advantage in business practices. It prepares them to adeptly navigate the dynamic industry landscape with a deep, real-time understanding of fashion business nuances.
Project-Based Learning offers real-time challenges by examining every facet of a fashion brand’s business and management strategy. This hands-on approach extends beyond the classroom, providing fashion management students with practical insights and preparing them for dynamic industry roles through master classes, industry visits, live projects and case studies.
We cultivate students into ethically conscious and contextually informed professionals who appreciate diverse stakeholder perspectives. By incorporating crucial themes like advanced data analytics, digitisation, robotics & automation, smart fabrics & sustainability, we prepare them to excel in the evolving fashion industry, adeptly navigating emerging opportunities and driving responsible innovation.
The substantial growth of the fashion market has increased the need for professionals who grasp market dynamics and can devise effective business strategies. Our Fashion Management course equips students with expertise in entrepreneurship, merchandising, marketing, management and research, preparing them for new opportunities in the swiftly changing fashion industry.
INTRODUCTION TO FASHION + FUNDAMENTALS OF MARKETING + BUSINESS ENVIRONMENT + MANAGEMENT PRINCIPLES + FUNDAMENTAL OF DIGITAL MEDIA + BASICS OF RETAIL + BUSINESS COMMUNICATION
In the first year of the Fashion Business Management programme, students begin with a foundational exploration crucial for understanding the intricacies of the fashion industry. This comprehensive introduction includes key subjects such as branding, consumer behaviour, core marketing principles, retail management, basic accounting, managerial economics and an overview of global trends. The curriculum also focusses on developing essential soft skills, including effective business communication and proficiency in data visualisation. The aim is to build a strong theoretical foundation and cultivate core competencies, setting the stage for more advanced studies in subsequent years.
ELEMENTS OF FASHION + TEXTILE SCIENCE + FASHION MERCHANDISING + FUNDAMENTAL OF ENTREPRENEURSHIP + FASHION BRANDING + DATA ANALYTICS AND MACHINE LEARNING + CONSUMER BEHAVIOUR
In the second year, students deepen their understanding and explore specialised areas within Fashion Business Management. The curriculum includes exploration of topics such as fashion brand management, garment manufacturing technology and systems, various types of fabrics and weaves, production processes and quality control, digital marketing strategies tailored for fashion brands and analysis of current fashion trends. Practical projects, industry case studies and internships provide opportunities for students to apply their knowledge in real-world scenarios and gain valuable industry experience.
FASHION BRANDS & CUSTOMERS + INDUSTRY PRACTICES + STANDARD OPERATING PROCEDURES + FASHION STRATEGIES + REAL WORLD CHALLENGES + FUNCTIONAL AREA EXPLORATION + BUYING AND SOURCING
As the year culminates, students are encouraged to engage in an 8-week Learn On-Site internship. This first industry interface must focus on imparting practical experience in the Indian fashion industry’s value chain. Fashion Business Management students can pick their interest from varied options in the fashion industry—from back-end operations in fashion export houses to front-end operations in the fashion retail sector and e-commerce to online and offline fashion promotions.
PRODUCT DEVELOPMENT & MERCHANDISING + FASHION RETAIL OPERATIONS + FASHION MARKETING STRATEGIES + VISUAL MERCHANDISING + DIGITAL MARKETING + CUSTOMER RELATIONSHIP MANAGEMENT
The third year emphasises exploring advanced concepts and practical applications across diverse fashion and lifestyle categories. Students gain a comprehensive understanding of nuances in apparel, handbags, footwear, jewellery, cosmetics and skincare. They delve into advanced topics encompassing fashion entrepreneurship, economics and finance in fashion, ethics and legal aspects, advanced retail management techniques, product development, fashion merchandising and buying, as well as leadership within fashion companies. Students engage in industry-specific projects, internships, or research endeavours aimed at addressing real-world challenges in Fashion Business Management.
GLOBAL CONSUMER BEHAVIOUR + GLOBAL RETAIL FORMATS + DIGITAL INNOVATION + SUSTAINABILITY + GLOBAL TRENDS + GLOBAL FASHION BRANDS + PRODUCTION FACILITIES
The 4-week Learn On-Site internship is an immersive industry experience designed to accelerate your professional growth. Through hands-on involvement, you will gain a deep understanding of organisational dynamics across merchandising & buying, quality control, forecasting, promotions, market & consumer research, brand management, retail operations and visual merchandising. To broaden your global perspective, an optional LEARN ON International Excursion (4 weeks, Milan | Paris) offers exposure to international fashion capitals, providing insights into global consumer behaviour, retail formats, digital innovation, sustainability and the latest trends in global fashion brands and production facilities.
ENTREPRENEURSHIP + ADVANCE MERCHANDISING & MARKETING + STRATEGIC MANAGEMENT OF FASHION BRANDS + DIGITAL INNOVATION + FINAL CAPSTONE (DISSERTATION + BUSINESS PLAN + LIVE PROJECT)
In the final year, students integrate their knowledge and skills acquired throughout the course. This year typically includes modules on advanced fashion brand management practices, fashion business ethics and sustainability, innovation in fashion product development, digital transformation in fashion marketing and preparation for leadership roles within fashion organisations. Students may undertake a capstone project, dissertation, or participate in a strategic consultancy project with a fashion brand. The year culminates in preparing students for entry into the fashion industry workforce, equipped with specialised skills, practical experience and strategic insights needed to thrive in global fashion markets.
FUNDAMENTALS OF FASHION + FASHION BUSINESS ENVIRONMENT + MERCHANDISING AND MARKETING + BUSINESS COMMUNICATION + BUSINESS RESEARCH + INDIAN FASHION BRANDS
The first year of the postgraduate course in Fashion Business Management is an intensive preparatory phase designed to strengthen students' understanding of fashion business operations. They will conduct detailed, in-depth research on an Indian fashion brand, gaining clarity on how the brand’s vision is achieved through a combination of creativity, business acumen and sales and marketing operations. The course emphasises practical projects through which students learn the principles of fashion, merchandise and branding. Their study of the brand extends to its retail model and operations, providing insight into how the brand connects with its customers. Overall, the first year offers a comprehensive overview of the back-end, front-end and business operations essential for running a successful fashion brand. This accessible course opens opportunities for students from any discipline to enter the field of Fashion Business Management.
LEARNING BY DOING + INDUSTRY PRACTICES + ORGANISATIONAL SET-UP + PROFESSIONAL ETHICS + REAL WORLD CHALLENGES
At the end of year one, an 8-week internship gives students first-hand experience about the functioning of the fashion industry. Students are encouraged to follow their interests and explore a wide range of options within the fashion industry such as export houses, buying houses, retail operations, fashion e-commerce, fashion promotions and market research.
BUSINESS STRATEGIES + FASHION MERCHANDISING + RETAILING + BRAND PROMOTIONS + DISTRIBUTION + ENTREPRENEURIAL SKILLS + ADVANCED RESEARCH SKILLS + CAPSTONE PROJECT
Master's in Fashion Business Management prepares you for a business or management career in the fashion industry by opening up fresh opportunities that raise the professional bar. Sharpen your response to dynamic challenges by devising and implementing fresh management strategies and developing new business ideas. Learn how global brands function by analysing strategies for supply chain, logistics management, retailing, promotions and e-commerce.
The course responsibly expands on sustainable practices and intensive design research. You graduate with a comprehensive CV and diverse portfolio, inclusive of design proposals. As the business climate is shifting to self-employment, we encourage entrepreneurial skills. The culminating capstone project helps students reflect on the cumulative knowledge and skills acquired over the year and how to present proposals to a wider audience, including future employers. Fashion management students can work on a live industry project, propose new business ideas, or devise a business plan in its entirety. They can also pick a subject of interest related to the fashion industry and present a dissertation based on detailed research.
“Students at IIAD blend tradition with innovation, creating distinctive solutions in a dynamic world.”
An immersive project to identify market needs and develop products for the launch of Miniso's new apparel line by planning, buying, sourcing, logistics, retail and marketing. Bhargabi Mahanta (2022-2025)
By empowering artisans with fair compensation and market access, addressing textile waste through recycling and sustainable practices, we can mitigate environmental impact and create a circular economy. Adya Sharma (2022-2025)
Essraw's mission is to revolutionise the fashion industry by offering high-quality, sustainable garments that blend edgy design with ethical production practices, catering to a niche audience seeking bold and expressive fashion statements. Simran Rawat (2021-2024)
Coach
Mirragio
Nutrabay
Stanley Communications
Decathlon
Dyson
Tarini
Entrepreneur for Noah (Luxury Bodycare Brand)
To me IIAD is an amalgamation of practical educational learning while celebrating cultures
The rapidly growing fashion industry is a major job generator, employing 45 million people in the domestic market for fashion apparel and organised retail. Common roles include managers and merchandisers in fashion retail stores, buyers and sourcing agents in buying offices, export merchandisers and brand managers. There is also a strong demand for fashion e-commerce managers. Additionally, your fashion management and business skills can be leveraged to consult for businesses or to start your own venture within the fashion industry. Here are a range of career opportunities within the field of fashion business management.
She has over 30 years of experience in teaching. She completed her PhD in Economics from Mumbai University and thereafter headed the Department of Economics at a college in Mumbai University. She went on to work as Dean PGDM with IILM-Management Institute at Lodhi Road.
course leader
With over 16 years of extensive experience in education, Alka Gupta stands as a distinguished educator. She earned her Master's degree in Commerce from Hansraj College (DU), complemented by UGC-NET (Commerce) certification, B. Com. (Hons.) degree, Bachelor's in Education qualification, and a Postgraduate Certificate in Academic Practices.
Swati Singh has been a fashion enthusiast for over 20 years now. She completed her Bsc in Textiles from Delhi University in 1999 and thereafter her Masters in Fashion Technology from NIFT Delhi in 2001.
Abhishek Kumar Verma holds a master’s degree in fashion experience and design management (luxury specialisation) from the SDA Bocconi School of Management, Italy, wherein he has worked on various collaborative projects with brands like L'Oreal, Esprit, Marc by Marc Jacobs, Moreschi, Tod's, and Calvin Klein, to name a few.
Gargi is a driven professional with a Bachelor's degree in Hotel & Hospitality Administration from the Institute of Hotel Management (IHM), Gwalior, Madhya Pradesh, and a Master's degree in Business Administration (MBA), Marketing from Indira Gandhi National Open University (IGNOU), Delhi.
With 9+ years of industry experience, Neha Bohra Singh has worked with Jane Ashley as a fashion designer, Primo Knot as an assistant manager in design, Vishal Mega Mart as a senior buyer, and Snapdeal as a manager of buyer and sourcing. She has completed her Bachelor of Commerce (B.Com.) from Delhi University and her Post Graduate Diploma in Fashion from Pearl Academy of Fashion, New Delhi.
IIAD’s purpose-built campus aims to meet the dynamic learning-teaching needs of its progressive pedagogy and curriculum. The environment’s adaptive spaces include studios, digital labs and 3D material workshops, which are all designed to facilitate seamless multidisciplinary collaborations and exchanges.
To bridge gaps between the student and the Industry, design professionals from various fields are invited to the campus to impart practical knowledge.
Industry and academia come together to dialogue over critical issues in design.
Industry-integrated events to offer students one-on-one networking opportunities.
The library at IIAD is well equipped with both online and offline resources to provide an in-depth understanding of trends, market study & analysis, etc.
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IIAD was established in 2015 as an independent design school in New Delhi. Our partnership with Kingston School of Art gives IIAD students the distinct advantage of world-class education and a globally-recognised degree from Kingston University, London. IIAD graduates will be alumni of Kingston University and members of our alumni community. Click here for more information: http://www.kingston.ac.uk/alumni
Candidates with 10+2 or equivalent in any stream (Science, Commerce, Humanities/Arts) with an aggregate of minimum 50% are eligible to apply. Candidates appearing for Class XII examination in the current academic year or awaiting results may also apply.
Please refer to the ADMISSIONS (https://www.iiad.edu.in/admissions/) link for details on online and offline admissions.
The screening process at IIAD aims to test the merit of a candidate based on their aptitude for design learning. The IIAD Entrance test has two components, which vary based on the course you apply for. Refer to the table given in this section to check your course requirements.
Communication Design
Interior Architecture & Design
Fashion Design
Fashion Business Management
Fashion Communication
The IIAD Management Aptitude Test (iMAT) is a written test designed to assess an applicant’s language, logical reasoning and creative thinking. The exam paper is a combination of multiple choice questions and writing tasks.
Personal Interview is an opportunity for applicants to have a face to face interaction with the faculty, so that their suitability can be assessed. With this understanding, the faculty can guide the applicant towards how the programme can meet their aspirations and interests.
For detailed information on undergraduate fee structure, click here For detailed information on postgraduate fee structure, click here
IIAD provides merit-cum-means scholarships to deserving students. All students who qualify the IIAD Entrance Test are eligible to apply for scholarships. The information about applying for a scholarship will be made available along with the offer of admission.
IIAD is connected with 200+ organizations across the industry for student internships, collaborative projects and placements. IIAD encourages students to explore internship opportunities throughout the duration of their chosen program. At the end of the first year students are encouraged to complete an 8 week internship. In the second year a Career Building Internship of 16 weeks duration is mandatory. Credits are awarded based on work done during the internship. In the final year students work on their Capstone Project, which brings together the learnings of the past three years, and is envisioned as a gateway to the future practice of Fashion Business Management.
The Career Services Division cell at IIAD provides complete internship and placement support with a 91% placement record. Some of the companies that have visited the campus previously are HnM, Uniqlo, Decathlon, Jaypore, Aditya Birla Group, among many others.
The student placement cell at IIAD provides complete internship and placement support with a 91% placement record for the most recent batches.
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