Our five-pronged approach focuses on your individual strengths to develop your unique qualities towards making you an exemplary pi- designer.
In the rapidly evolving business of fashion, the focus is shifting towards new technology, social and environmental causes, omnichannel retail and digital dominance.
Fashion business management equips you to respond to these new realities by combining the study of fashion with an in-depth understanding of retail operations, supply chain, consumer behaviour, market trends and brand promotion.
You learn to apply creative thinking to a commercial context. Business and management practices are taught through the lens of the creative industry of fashion, giving our fashion business management graduates a distinct advantage. You combine these with a detailed understanding of practices in the fashion industry to meet its unique challenges.
Our exploratory approach gives you greater insights into the workings of a fashion brand through in-depth analysis of all aspects of its business and management strategy. Going beyond the classroom environment, fashion management students gain practical insights from the real world, and get well- prepared to take on dynamic roles in the industry.
We shape fashion business management students into contextually aware and ethical professionals,who consider the perspectives of multiple stakeholders as well as global concerns such as sustainability and fair trade practices. You develop a holistic outlook, which helps to address complexities to build conceptually-strong and responsible business solutions.
The manifold growth in the fashion market has led to a rapidly growing demand for professionals who are sensitive to market dynamics and can develop business strategy. Fashion management course nurtures students to hone their capabilities in entrepreneurship, leadership, management and behaviours, suitable for new career paths emerging in the rapidly evolving fashion landscape.
ELEMENTS OF FASHION + PRINCIPLES OF MANAGEMENT + ECONOMIC ENVIRONMENT + MARKETING & MERCHANDISING + LOGISTICS AND SUPPLY CHAIN + DOMESTIC FASHION BRANDS + PROFESSIONAL SKILLS
In the first year you start with learning about how a brand’s commercial and management aspects are closely related to its creative vision. You gain a hands-on understanding by deconstructing a domestic fashion brand. This uncovers the nuances of fashion elements, principles of management, logistics and supply chain, and financials. You gain deeper insights into the economic environment and competitive landscape of the brand, discovering how brands drive their marketing and promotional strategy across multiple consumer touch points.
Our approach is a fine blend of academic theory, industry knowledge and direct business experience in the field of fashion, giving you an integrated understanding of strategic business management elements. You also get ample opportunities to develop essential professional skills of creative communication, computing, data analysis and the application of statistical tools. Right from the onset, we prepare you for the challenges of a multi-skilled career.
VALUE CHAIN OF FASHION INDUSTRY + LEARNING BY DOING + EXPLORATION-BASED + INDUSTRY INTERFACE
The year culminates with an 8-week Learn On-site internship. This first industry interface focuses on imparting practical experience in the Indian fashion industry’s value chain. Fashion business management students can pick their interest from varied options in the fashion industry – from back end operations in fashion export houses, front end operations in the fashion retail sector and e-commerce, to online and offline fashion promotions.
INTERNATIONAL BRANDS + FORECASTING + PRODUCT DEVELOPMENT + MERCHANDISING + RETAIL MANAGEMENT + CUSTOMER RELATIONSHIP MANAGEMENT + MACRO ECONOMIC ENVIRONMENT + WEBSITE
The second year of the fashion business management course is a journey into international fashion brands, specifically delving into fashion forecasting, new product development and apparel quality management. A solid grounding is given in both theoretical and practical approaches to merchandising. Branding strategies and fashion promotion are taught, aligning with international fashion market perspectives. You also get exposure to customer-facing aspects of the business such as fashion retail store operations, in-store sales, customer relationship management and visual merchandising. To adapt to the evolving business landscape and the growing reliance on technology, you will acquire the skills necessary to leverage your knowledge of business analytics for brand development and crafting effective brand communication across various digital platforms, including websites and online media channels.
FASHION BRANDS AND CLIENTS + INDUSTRY PRACTICES + ORGANISATIONAL SET-UP + BUSINESS ETHICS + BUSINESS STRATEGIES + REAL WORLD CHALLENGES
The 16-week Learn On-site internship is a long-term industry exposure envisaged as the gateway to your professional debut. You gain understanding of the dynamics of organisational set-ups through first-hand industry experience – from merchandising & buying, quality control, forecasting, promotions, market & consumer research to brand management, retail operations and visual merchandising. The list of choices includes export houses, buying houses, fashion brands or organisations working for fashion promotion, research & e-commerce. These may include Shahi Exports, Gokaldas Exports, Li & Fung, Triburg, UCB, Marks & Spencer, UniQlo, fabindia, Flipcart, Amazon, Ajio and so on.
LIVE INDUSTRY PROJECTS + ENTREPRENEURSHIP + DISSERTATION + RESEARCH SKILLS + BUSINESS PLAN + CAPSTONE PROJECT
The final year focuses on refining your intellectual position in the fashion business environment as a management researcher. You will advance your application of research methods by learning to identify problem areas and then devising ways to resolve them by conducting in-depth research. The fashion business management programme readies you for the professional world, laying the foundation for your entrepreneurial pursuits. It equips you with the ability to present a business concept, craft business proposals, and formulate business strategies. The Capstone project, which brings together the learnings of the past three years, is envisioned as a gateway to your future practice of Fashion Business Management. You will learn how to hone your skills to run a successful fashion business venture. The project gives you firm grounding into the working of the industry and its challenges, to developing feasible solutions. You can undertake a live industry project, or prepare a business plan for your own entrepreneurial venture. You may also work on a dissertation project of your interest. With this, you are fully equipped to take a confident plunge into the professional fashion industry.
FUNDAMENTALS OF FASHION + FASHION BUSINESS ENVIRONMENT + MERCHANDISING AND MARKETING + BUSINESS COMMUNICATION + BUSINESS RESEARCH + INDIAN FASHION BRANDS
The first year of the postgraduate course in fashion business management is an intensive preparatory phase that is conceived to strengthen your fundamentals in fashion business operations. You will conduct a detailed, in-depth research about an Indian fashion brand. This imparts clarity about how the brand vision is achieved through a combination of creativity, business acumen, sales and marketing operations. The course emphasis is on such practical projects, via which you learn the principles of fashion, merchandising and branding. Understanding the brand does not stop here – you will also study its retail model and operations to understand how the brand reaches out to its customers. Overall, in the first year, you get a comprehensive overview of all the back-end, front-end and business operations associated with running a successful fashion brand. This accessible course opens up opportunities for interested students from any discipline to enter the domain of Fashion Business Management.
LEARNING BY DOING + INDUSTRY PRACTICES + ORGANISATIONAL SET-UP + PROFESSIONAL ETHICS + REAL WORLD CHALLENGES
At the end of year one, an 8-week internship gives students first-hand experience about the functioning of the fashion industry. Students are encouraged to follow their interests and explore a wide range of options within the fashion industry such as export houses, buying houses, retail operations, fashion e-commerce, fashion promotions and market research.
BUSINESS STRATEGIES + FASHION MERCHANDISING + RETAILING + BRAND PROMOTIONS + DISTRIBUTION + ENTREPRENEURIAL SKILLS + ADVANCED RESEARCH SKILLS + CAPSTONE PROJECT
Masters in fashion business management prepares you for a business or management career in the fashion industry, by opening up fresh opportunities which raise the professional bar. Sharpen your response to dynamic challenges by devising and implementing fresh management strategies, and developing new business ideas. Learn how global brands function by analysing strategies for supply chain, logistics management, retailing, promotions and e-commerce. The course responsibly expands on sustainable practices and intensive design research. You graduate with a comprehensive CV and diverse portfolio, inclusive of design proposals. As the business climate is shifting to self-employment, we encourage entrepreneurial skills. The culminating Capstone Project helps students reflect on the cumulative knowledge and skills, acquired over the year, and how to present proposals to a wider audience, including future employers. Fashion management students can work on a live industry project, propose new business ideas or devise a business plan in entirety. They can also pick a subject of interest related to the fashion industry and present a dissertation based on detailed research.
A social media content creation project for the Freecultr brand aimed to drive traffic across all online platforms helping the business to grow avenues, engagement and brand awareness. Richa Thapliyal, Fashion Business Management (2020-2022)
A project with Burberry showcasing Peer Brand Analysis to gain in depth understanding of the Indian luxury market through relevant research, observations and analysing data Jessica Toppo, Fashion Business Management (2020-2022)
A Visual Merchandising concept showcased during the Graduate Show 2022
Lifestyle
Oma Living
Aditya Birla Fashion Retail Ltd.
H&M
Technopak
Decathlon
Sarita Handa Retail Pvt Ltd
Jaypore
The swiftly expanding Fashion Industry is a prominent job creator with 45 million people on its payroll in the domestic market for fashion apparel brands and organized retail. Popular jobs include Managers or Merchandisers in Fashion Retail Store, Buyers or Sourcing Agents in Buying offices, Export Merchandisers and Brand managers.The demand for fashion ecommerce managers is high. You can also use your fashion management and business skills to consult for business organisations or set up your own venture in the fashion Industry. Here are various career opportunities in the domain of fashion business management.
She has over 30 years of experience in teaching. She completed her PhD in Economics from Mumbai University and thereafter headed the Department of Economics at a college in Mumbai University. She went on to work as Dean PGDM with IILM-Management Institute at Lodhi Road.
With over 16 years of extensive experience in education, Alka Gupta stands as a distinguished educator. She earned her Master's degree in Commerce from Hansraj College (DU), complemented by UGC-NET (Commerce) certification, B. Com. (Hons.) degree, Bachelor's in Education qualification, and a Postgraduate Certificate in Academic Practices.
Swati Singh has been a fashion enthusiast for over 20 years now. She completed her Bsc in Textiles from Delhi University in 1999 and thereafter her Masters in Fashion Technology from NIFT Delhi in 2001.
He has been a part of the fast paced retail industry for a decade. Anshuman is a Visual Merchandising professional & has worked with renowned retail brands like Arvind Brands, Numero UNO Jeanswear and Puma. He has also conducted numerous workshops on visual merchandising and retail display for brands and retail professionals advocating “experiential learning”
Gargi is a driven professional with a Bachelor's degree in Hotel & Hospitality Administration from the Institute of Hotel Management (IHM), Gwalior, Madhya Pradesh, and a Master's degree in Business Administration (MBA), Marketing from Indira Gandhi National Open University (IGNOU), Delhi.
With 9+ years of industry experience, Neha Bohra Singh has worked with Jane Ashley as a fashion designer, Primo Knot as an assistant manager in design, Vishal Mega Mart as a senior buyer, and Snapdeal as a manager of buyer and sourcing. She has completed her Bachelor of Commerce (B.Com.) from Delhi University and her Post Graduate Diploma in Fashion from Pearl Academy of Fashion, New Delhi.
Mr. Gaurav Vashisht, a research scholar, management professional (MBA) and a law graduate, is a new age entrepreneur and a visiting faculty, trainer to many premiere business schools and corporate houses of repute in India. He has worked with the leading brands in the industry like Spice Limited, Just Dial (P) Ltd and served as a part of strategy formulation and marketing team.
Manobhav Verma is a qualified Chartered Accountant from ICAI, Delhi and a Certified Public Accountant from AICPA, USA. He also holds Diploma in Information Systems Audit from ICAI and Diploma in IFRS from ACCA, UK.
IIAD’s purpose-built campus aims to meet the dynamic learning-teaching needs of its progressive pedagogy and curriculum. The environment’s adaptive spaces include studios, digital labs and 3D material workshops, which are all designed to facilitate seamless multidisciplinary collaborations and exchanges.
To bridge gaps between the student and the Industry, design professionals from various fields are invited to the campus to impart practical knowledge.
On the culmination of a project, students go through an intensive peer-review session, where they get insights on their work from faculty and fellow students.
IIAD campus boasts of expansive studio spaces where students work to bring their idea to fruition.
The library at IIAD is well equipped with both online and offline resources to provide an in-depth understanding of trends, market study & analysis, etc.
Students are nurtured to hone their capabilities in entrepreneurship, leadership and management for the rapidly evolving fashion landscape.
“” What is Anti-Fashion? This year, the world is witnessing fashion trends unlike any we’ve seen before. We’re seeing a…
“” To write about Indian Craft is like writing about the country itself. So diverse, complex and colourful and yet…
Gone are the days, when mannequins were used to present fashion creations. They are now replaced with human models. But…
Fashion Business Management. Many would have heard the term ‘Fashion design’. Fashion business management is something that is not a…
“” Introduction To begin, what is fabric? Well, the first question should ideally be, “What is cloth?” because Merriam-Webster defines…
IIAD was established in 2015 as an independent design school in New Delhi. Our partnership with Kingston School of Art gives IIAD students the distinct advantage of world-class education and a globally-recognised degree from Kingston University, London. IIAD graduates will be alumni of Kingston University and members of our alumni community. Click here for more information: http://www.kingston.ac.uk/alumni
Candidates with 10+2 or equivalent in any stream (Science, Commerce, Humanities/Arts) with an aggregate of minimum 50% are eligible to apply. Candidates appearing for Class XII examination in the current academic year or awaiting results may also apply.
Please refer to the ADMISSIONS (https://www.iiad.edu.in/admissions/) link for details on online and offline admissions.
The screening process at IIAD aims to test the merit of a candidate based on their aptitude for design learning. The IIAD Entrance test has two components, which vary based on the course you apply for. Refer to the table given in this section to check your course requirements.
Communication Design
Interior Architecture & Design
Fashion Design
Fashion Business Management
Fashion Communication
The IIAD Management Aptitude Test (iMAT) is a written test designed to assess an applicant’s language, logical reasoning and creative thinking. The exam paper is a combination of multiple choice questions and writing tasks.
Personal Interview is an opportunity for applicants to have a face to face interaction with the faculty, so that their suitability can be assessed. With this understanding, the faculty can guide the applicant towards how the programme can meet their aspirations and interests.
For detailed information on undergraduate fee structure, click here
For detailed information on postgraduate fee structure, click here
IIAD provides merit-cum-means scholarships to deserving students. All students who qualify the IIAD Entrance Test are eligible to apply for scholarships. The information about applying for a scholarship will be made available along with the offer of admission.
IIAD is connected with 200+ organizations across the industry for student internships, collaborative projects and placements. IIAD encourages students to explore internship opportunities throughout the duration of their chosen program. At the end of the first year students are encouraged to complete an 8 week internship. In the second year a Career Building Internship of 16 weeks duration is mandatory. Credits are awarded based on work done during the internship. In the final year students work on their Capstone Project, which brings together the learnings of the past three years, and is envisioned as a gateway to the future practice of Fashion Business Management.
The Career Services Division cell at IIAD provides complete internship and placement support with a 91% placement record. Some of the companies that have visited the campus previously are HnM, Uniqlo, Decathlon, Jaypore, Aditya Birla Group, among many others.
The student placement cell at IIAD provides complete internship and placement support with a 91% placement record for the most recent batches.