In the rapidly evolving business of fashion, the focus is shifting towards new technology, social and environmental causes, omnichannel retail and digital dominance.

Fashion Business Management

Fashion business management equips you to respond to these new realities by combining the study of fashion with an in-depth understanding of retail operations, supply chain, consumer behaviour, market trends and brand promotion.

Fashion Business Management

Course highlights

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Fashion Context

Real world challenges

Responsible Business

Emerging Careers

You learn to apply creative thinking to a commercial context. Business and management practices are taught through the lens of the creative industry of fashion, giving our fashion business management graduates a distinct advantage. You combine these with a detailed understanding of practices in the fashion industry to meet its unique challenges.

Our exploratory approach gives you greater insights into the workings of a fashion brand through in-depth analysis of all aspects of its business and management strategy. Going beyond the classroom environment, fashion management students gain practical insights from the real world, and get well- prepared to take on dynamic roles in the industry.

We shape fashion business management students into contextually aware and ethical professionals,who consider the perspectives of multiple stakeholders as well as global concerns such as sustainability and fair trade practices. You develop a holistic outlook, which helps to address complexities to build conceptually-strong and responsible business solutions.

The manifold growth in the fashion market has led to a rapidly growing demand for professionals who are sensitive to market dynamics and can develop business strategy. Fashion management course nurtures students to hone their capabilities in entrepreneurship, leadership, management and behaviours, suitable for new career paths emerging in the rapidly evolving fashion landscape.

Social Media content project
Peer Brand Analysis
Visual Merchandising

A social media content creation project for the Freecultr brand aimed to drive traffic across all online platforms helping the business to grow avenues, engagement and brand awareness. Richa Thapliyal, Fashion Business Management (2020-2022)

A project with Burberry showcasing Peer Brand Analysis to gain in depth understanding of the Indian luxury market through relevant research, observations and analysing data Jessica Toppo, Fashion Business Management (2020-2022)

A Visual Merchandising concept showcased during the Graduate Show 2022

success stories

Jessica Toppo
Fashion Business Management
INTERNED AT

Burberry

PLACED AT

Udayan Care

2022 Batch
Jessica
Mehak Jain
Fashion Business Management
INTERNED AT

Technopak

PLACED AT

Decathlon

2022 Batch
Mehak-Jain
Richa Thapliyal
Fashion Business Management
INTERNED AT

Freecultr

PLACED AT

Freecultr

2022 Batch
Richa-Thapliyal
Righa Jhanji
Fashion Business Management
PLACED AT

H&M

2021 Batch
Righa Jhanji
K. Muthulakshmi
Fashion Business Management
INTERNED AT

Aditya Birla Fashion Retail Ltd.

PLACED AT

Aditya Birla Fashion Retail Ltd.

2021 Batch
K Muthulakshmi

“Faculty are the best books we have. We learn from them both inside and outside the studio”

Mehak Jain , Fashion Business Management

Dr. Sunita Gupta Konwar
Professor
Sunita Gupta Konwar

course leader

Rachna Imam
Rachna Imam
Associate Professor

Rachna Imam has been a part of the Fashion industry for more than 16 years. A graduate from NIFT Delhi, she was the Head of Sales and Marketing with Tarun Tahiliani. She has been a faculty with Institute of Apparel Management, Ministry of Textiles. She was the Course Leader for PG, PR and Events Management at Pearl Academy.

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IIAD Faculty Gaurav Vashisht
Gaurav Vashisht
Visiting Faculty

Mr. Gaurav Vashisht, a research scholar, management professional (MBA) and a law graduate, is a new age entrepreneur and a visiting faculty, trainer to many premiere business schools and corporate houses of repute in India. He has worked with the leading brands in the industry like Spice Limited, Just Dial (P) Ltd and served as a part of strategy formulation and marketing team.

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IIAD Faculty Manobhav Verna
Manobhav Verma
Visiting Faculty

Manobhav Verma is a qualified Chartered Accountant from ICAI, Delhi and a Certified Public Accountant from AICPA, USA. He also holds Diploma in Information Systems Audit from ICAI and Diploma in IFRS from ACCA, UK.

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Swati-Singh
Swati Singh
Guest Faculty

Swati Singh has been a fashion enthusiast for over 20 years now. She completed her Bsc in Textiles from Delhi University in 1999 and thereafter her Masters in Fashion Technology from NIFT Delhi in 2001.

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Guest Lectures at IIAD
Fashion Business Management
Fashion Business Management Courses
Fashion Business Management Course
Fashion Business Management Course at IIAD

To bridge gaps between the student and the Industry, design professionals from various fields are invited to the campus to impart practical knowledge.

On the culmination of a project, students go through an intensive peer-review session, where they get insights on their work from faculty and fellow students.

IIAD campus boasts of expansive studio spaces where students work to bring their idea to fruition.

The library at IIAD is well equipped with both online and offline resources to provide an in-depth understanding of trends, market study & analysis, etc.

Students are nurtured to hone their capabilities in entrepreneurship, leadership and management for the rapidly evolving fashion landscape.

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