Fashion Business Management Courses

In the first year you start with learning about how a brand’s commercial and management aspects are closely related to its creative vision. You gain a hands-on understanding by deconstructing a domestic fashion brand. This uncovers the nuances of fashion elements, principles of management, logistics and supply chain, and financials. You gain deeper insights into the economic environment and competitive landscape of the brand, discovering how brands drive their marketing and promotional strategy across multiple consumer touch points.

Our approach is a fine blend of academic theory, industry knowledge and direct business experience in the field of fashion, giving you an integrated understanding of strategic business management elements. You also get ample opportunities to develop essential professional skills of creative communication, computing, data analysis and the application of statistical tools. Right from the onset, we prepare you for the challenges of a multi-skilled career.

The year culminates with an 8-week Learn On-site internship. This first industry interface focuses on imparting practical experience in the Indian fashion industry’s value chain. Students can pick their interest from varied options in the fashion industry – from back end operations in fashion export houses, front end operations in the fashion retail sector and e-commerce, to online and offline fashion promotions.

The second year is a journey into international fashion brands, specifically delving into fashion forecasting, new product development and apparel quality management. A solid grounding is given in both theoretical and practical approaches to merchandising. Branding strategies and fashion promotion are taught, aligning with international fashion market perspectives.

You also get exposure to customer-facing aspects of the business such as fashion retail store operations, in-store sales, customer relationship management and visual merchandising.
To address the changing business environment and the increasing use of technology, you will learn how to use your understanding of business analytics to build a brand and create appropriate brand communication through websites and other online media.

The 16-week Learn On-site internship is a long-term industry exposure envisaged as the gateway to your professional debut. You gain understanding of the dynamics of organisational set-ups through first-hand industry experience – from merchandising & buying, quality control, forecasting, promotions, market & consumer research to brand management, retail operations and visual merchandising. The list of choices includes export houses, buying houses, fashion brands or organisations working for fashion promotion, research & e-commerce. These may include Shahi Exports, Gokaldas Exports, Li & Fung, Triburg, UCB, Marks & Spencer, UniQlo, fabindia, Flipcart, Amazon, Ajio and so on.

The final year focuses on refining your intellectual position in the fashion business environment as a management researcher. You will advance your application of research methods by learning to identify problem areas and then devising ways to resolve them by conducting in-depth research. We prepare you for professional practice, setting the stage for your entrepreneurial ventures: you learn to pitch a business idea, make business plans and design business strategies.

The Capstone project, which brings together the learnings of the past three years, is envisioned as a gateway to your future practice of Fashion Business Management. You will learn how to hone your skills to run a successful fashion business venture. The project gives you firm grounding into the working of the industry and its challenges, to developing feasible solutions. You can undertake a live industry project, or prepare a business plan for your own entrepreneurial venture. You may also work on a dissertation project of your interest. With this, you are fully equipped to take a confident plunge into the professional fashion industry.