Our five-pronged approach focuses on your individual strengths to develop your unique qualities towards making you an exemplary pi- designer.
Omer Fayaz
02/08/2022
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Communication design is emerging to be one of the hottest topics in the realm of mass communication but how is it different from other forms of communication and in what ways do we see it changing how we consume information? Let us delve deeper to understand it through the principles of communication design.
Communication is the process of transferring one’s knowledge, thoughts, feelings, or ideas to another person. Humans are undoubtedly social beings and need to live in communities in society to survive. Therefore, it is of absolute importance for them to communicate with each other. One starts to communicate the moment they are born. Although a human baby does not start talking until a year, they communicate their needs and wants nevertheless through eyes, blabbering, or body language.
Communication is a convoluted yet simple process of making the other person understand you. It can be verbal or nonverbal, written or visual, or just body language without any other apparent sign. However, there are a few elements that stay true across all forms of communication. The seven elements namely, sender, encoding, message, medium, receiver, decoding, and feedback are vital for a successful conversation. They can be briefly defined as:
Visual communication is the practice of communication through visual elements such as videos, pie charts, videos, infographics, etc. One can infer that any communication that employs one’s sense of sight to deliver a message without the usage of any verbal cues is termed visual communication. A language is a continually evolving man-made tool that has developed in alignment with human societies. It is designed to work in a coalition with the cultural, social, political, and historical paradigms and cater to the needs of a specific community. Therefore, it can vary based on these presupposed premises that go into the fundamental creation of language so much that the same sign can have extreme connotations that contradict each other depending on the context and location.
In such a scenario, visual communication is an effective method to get across one’s ideas in a clear and concise manner. Even when two individuals do not understand each other’s language, they can easily decipher visuals to understand each other. The human mind registers visuals with way more ease than words or texts. The advancement in technology that has been realised by human civilisation in the last few decades has impacted the ways and forms of communication as well. It has led to the emergence of new types of visual forms of communication on a daily basis. Moreover, visual aids have proved to be an intriguing method to make constructive communication. A few of them are described below:
Visual communication, in general, helps to visualise better and put things in perspective. However, one must understand that putting a lot of unnecessary information might make these visual aids look cluttered and more difficult to apprehend. Therefore, one must keep in mind the five basic principles of visual communication in order to smoothen the process and deliver information efficiently. But what are these principles of visual communication that hold the potential to significantly impact and alter the entire process of communication? The five principles are as follows:
Visual communication is the most common form of communication in the world right now. Even though it does not take into view the predicaments of the visually impaired or differently abled community, it is, nevertheless, an effective form of communication. Especially with the incoming of various communication software such as skype or zoom or instant messaging apps such as Instagram, Facebook, or TikTok, visual communication has transgressed the temporal and geographical boundaries. One of the most interesting examples remains the use of these platforms during lockdowns when not only apps like these were a reminder of people existing outside one’s four walls, but also schools, offices, and colleges employed this communication software to function. Audiovisual communication through these platforms became a ray of hope in the pandemic.
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