How a career as communication designer is appealing in digital world?

The design landscape is continuously evolving. Communication design is a specialised field of design that involves communicating through sensorial mediums of audio-visual, and sometimes, touch.Ubiquitous Internet connectivity and the proliferation of smart devices and social media have provided a fillip to communication design.

Here’s the article published in The Times of India by Aarti Uberoi Associate Professor, Communication Design-IIAD about “How a career as communication designer is appealing in digital world?”

Technology has also proved to be the biggest enabler, fuelling powerful content formats-GIFs, animated videos, reels, etc. Moreover, experiential design has transformed the ability of communication design by turning each interaction with a message into an experience.The rapid digitisation has also led to the emergence of vernacularisation as another powerful dimension. According to a Google Search report, 90% of Indian internet users prefer using their local language to search online. Successful communication designers have intermeshed the power of storytelling with technology to expand into newer horizons than the world would have imagined. Recently, Metaverse has opened a gamut of opportunities for reimagination and innovation and promises to transcend the boundaries of this field.

To read the complete article please click on the below link
https://timesofindia.indiatimes.com/blogs/voices/how-a-career-as-communication-designer-is-appealing-in-digital-world/