Our five-pronged approach focuses on your individual strengths to develop your unique qualities towards making you an exemplary pi- designer.
From apps to signage, from illustrated story books to animation films, from magazine layouts to eye-catching brand logos, every aspect of your life involves adept communications.
Communication design teaches you to create compelling messages from concept stage to final form by using appropriate language, visuals, moving images and digital experiences. Our graphic designing course prepares you to address the needs of a hyper-connected world through a wide range of visual media ranging from digital and web to print and publications.
Students get exposure to a variety of fields within the domain of Communication Design, such as graphics & publication, film & animation, branding & advertising and UX/Ul - and many more. Simultaneously, the communication design course prepares students to be specialists in their chosen field, by selecting projects that sharpen their expertise. This approach enables them to move between generalist and specialist, putting them in an advantageous position to address rapidly evolving requirements in their field.
We extend learning beyond the confines of the studio into the larger social, cultural and commercial realms. Students of Communication Design explore the vast potential of the city of Delhi, and discover needs and problem areas to find suitable design solutions; the citizens are your stakeholders, the city's culture and its arts, their repository. Our past collaborations on projects include Select City Walk Mall, Katha Publications, Projection mapping for Martyr's Memorial Museum Hussainiwala, Technical upgrades at the National Museum, New Delhi etc.
Active collaborations between professionals, faculty and peers from different disciplines allows students to learn 'with' and 'from' each other. The communication design course places emphasis on networking, pitching ideas with confidence and seeking feedback from experts, infuses students with an entrepreneurial spirit, as they become experienced and employable.
Society's needs can inspire designers to innovate. Our communication design students are taught to investigate these needs to create solutions that are not only conceptually strong but also shape how our world looks and functions. Through carefully crafted human-centered projects, we sensitise students to create communications that inform, educate and contribute to society's well-being .
Foundation is a bridging program, aiding your transition from school to un-school.
It provides students a pathway to confidently enter the creative, open-ended, exploratory and experimental environment of design education at IIAD. They acquire a broad spectrum of design skills and build their design vocabulary. After successfully completing the Foundation year, students seamlessly progress to BA (Hons) Communication Design course.
VISUALISATION + DESIGN TOOLS + VISUAL & SPATIAL NARRATIVES + COLLABORATION ACROSS DISCIPLINES + DIGITAL NARRATIVES
The first year of communication design entails a journey of ‘unpacking the self’. By digging deep into your memories and childhood, you discover the inner storyteller within you. As you learn new methods of visualization, you are also encouraged to communicate through words, visual imagery and symbols to develop a unique narrative and voice.
Through contemporary debates around gender, diversity, inclusivity, culture and environment, the communication desing course lets you explore storytelling using different mediums to engage, inform, persuade, educate, and entertain a varied audience. Your chosen medium – be it newspaper, magazine, television, billboards, apps or internet – becomes the canvas to experiment and explore. Along with developing your hand skills in illustration and storyboarding, you also learn digital tools such as Adobe Creative suite for publication and animation, Invision for UI/UX, Glyphs for type-design, and SketchUp for spatial design, to help you translate your ideas into outcomes. By the end of the year, you would have developed skills to bring your ideas alive across different platforms such as print, digital, audio-visual as well as spatial.
MULTIDISCIPLINARY + PRACTICE-BASED + LEARNING BY MAKING + EXPLORATION-BASED
At the end of this year, your first industry interface will be facilitated with an 8-week Learn On-site internship, which will focus on multidisciplinary learning experiences. Communication design students can opt to work in various avenues of communication design – such as print and publication, film and animation, Visual communication, UX/UI, website design, branding and advertising – to name a few.
VISUAL LANGUAGE II + DIGITAL NARRATIVES + SPATIAL NARRATIVES II + REAL LIFE CLIENT BRIEFS THROUGH INTERNATIONAL COMPETITION BRIEFS + INDUSTRIAL PRACTICES AND PROCESSES + MATERIALITY + UX/UI
The second year pushes the boundaries of communication design and prepares you for the challenges of constantly evolving technology. You will learn both traditional and contemporary skills, tools and techniques, and apply them across complex media applications and practices. From developing your own font to creating a publication, you explore meaningful ways in different mediums to reach out to the target audience. You also learn to use tools and methodologies such as scenario planning, user journey maps, empathy maps, system thinking tools, etc. to come up with user-centric design solutions for UX/UI. Through digital interactive platforms you will weave together images, music, narrative and voice to give modern expression to characters, situations and experiences. The project starts with a visit to an out-station location where you search for stories ranging from personal experiences to recounting of historical events or exploring life in one’s own community.
Communication design students also work on international competition briefs such as D&AD, RSA and TypoDay as studio projects. You will create engaging content based on global themes and contemporary issues to inspire change and foster innovation.
INDUSTRY PRACTICE + COLLABORATION + BRAND AND CLIENT + ORGANISATIONAL SET-UP + STAKEHOLDERS + REAL-WORLD CHALLENGES
The 16-week Learn On-site internship is a long-term industry exposure envisaged as the gateway to your professional debut. You get opportunities to work in industry environments and understand the dynamics of organisational set-up. You will work in set-ups such as design studios, advertising agencies, production houses, publication houses amongst others, both within India and internationally. In the past, students have secured internships in several leading design studios including Ogilvy & Mather, JWD, Quicksand, Denstu, Studio Fry, Quicksand, Om books, Roli Books, Oyorooms, Katha publications, Double Barrel Production house and Reliance, among many others.
JOINING THE DOTS + AN EVOLVED SELF + COMPLEX DESIGN PROCESS + ENTREPRENEURSHIP + MAJOR DESIGN PROJECT
Starting your journey with, “unpacking” to now “repacking” the self, you come a full circle. In the final year of the communication design course you create a distinct brand identity for yourself while building your networking and entrepreneurial skills. Working on a Social Design project leads you to evolve into ethical and purposeful design professionals committed to “designing for a better future”.
With the exposure to diverse areas within this versatile discipline and on-site work experience, you now have a chance to focus on an area of interest and strengthen your design abilities within the chosen area.
The Major Design Project is an amalgamation of your chosen medium of specialization and subject-area of interest. Communication design students work on projects in sectors ranging from social to business to entertainment, aggregating a diverse portfolio for themselves. You undertake a project set in business realities, which can be self-initiated or industry-sponsored. You will take independent design decisions while being closely mentored by faculty and industry experts.
Your project will culminate in a creative outcome such as a film, animation, typographic design, social design, campaign, editorial design, interaction design, service design, user experience, spatial experience and many more, bringing a sense of accomplishment to your transformative design education.
Brand identity for a Guwahati based company 'The Good Batch Foods', a bread manufacturing company entering into the retail market required a package design for its product range.
#MENTOO is an offline and online movement to create a safe space for men for them to explore, experience, and discuss their interaction with physical, emotional, and/or mental trauma. Creating awareness to initiate action.
Lopamudra Bose - 'Dorbesh' -A Bengali display font to commemorate the aspects of poster design and wall art influenced by the political scenario of Bengal.
Sustainable tourism; Brand strategy, identity design and collaterals for Green People, an impact organisation working towards reverse migration of marginalised locals and farmers via two channels, ‘The Goat Village’ & ‘Bakri Chhap’.
Airbucks Infotech Pvt Ltd
Communication Design is one of the fast-moving fields, and proliferates all media and enterprises. From your mobile app, advertisement, poster, movie or book to designing museums, experiences, installations and events, a communication designer is involved in conceptualizing and creating designs that combine visuals and words. Communication design is a wide stream, offering many opportunities, and these are all listed here. Your overarching task is to engage your target audience and deliver a message successfully.
Aarti Uberoi is a multi-disciplinary design practitioner with over two decades of experience as a consultant, academician and entrepreneur. An alumna of Massey University, New Zealand and NIFT, New Delhi. She also holds a Postgraduate Certificate in Higher Education (PGCHE) from Nottingham Trent University, UK.
Chandrika holds a master degree in Interactive Multimedia from The LCC, London pivoting the area of Retail, Financial and Travel by applying innovative and transformative thinking. She pursued her Bachelor’s degree in History and Spanish from Delhi University in 2000.
Rich experience of over 20 years in Animation, Design and Storytelling, Shaaz has been an explorer in methods and mediums of visual narratives. As the Founding Director of Mud n Water - a Communication Design Studio, he has produced Animations, Urban Art, Space Design, Ad Films, Short films, Documentaries and Performance Art.
Suman Bhandary is a typeface designer and font developer who graduated with a MA in Typeface Design from the University of Reading, UK and a recipient of the prestigious Charles Wallace Scholarship. He has contributed as a Principal Designer of the font “Mina” published by Google Fonts and featured by Google Design, in 2017.
Inderjit Singh Jassel is a seasoned industry professional with over 13 years of experience in Visual Communication and Graphic Design. He has hands-on experience in creative project management and is highly skilled in tech applications in design
IIAD has a purpose-built campus that is aligned to the dynamic learning-teaching needs of its progressive pedagogy and curriculum. The adaptive spaces with studios, digital labs with Mac stations with licensed copies of industry standard design software’s and photography labs, 3D material workshops have been designed to facilitate seamless multidisciplinary collaborations and exchanges.
Students are taught by design professionals. They learn to create compelling messages from concept stage to final form by using appropriate mediums.
IIAD’s photography lab is equipped with tools like DSLR cameras, professional lighting, backgrounds and screens made available for students to explore visuals, moving images and for documentation purposes.
Linocut and Woodcut printing - Communication Design students put up an exhibition of their work built around 2 key themes - Personal Narratives and Visual Language.
IIAD students exhibit their work as part of the annual global Art Challenge - INKTOBER 2019.
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