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The simplest definition of the term "communication" is "the transmission of a message from the sender to the recipient through a medium." There can be a lot of things that can have an impact on how we communicate. For instance, the medium of communication, feelings of the receiver and the sender, the intricacy of the message, and even the environment.
One needs strong communication abilities in order to convey a message that is clear, accurate, and effective.
Now imagine the sheer volume of prêt, luxury, haute couture, fast fashion, and affordable fashion labels that are mushrooming on the global market every year. Each of these brands is struggling to find the best way to engage with consumers while amplifying their voices and brand communication. For these fashion brands to set up an image and communicate with their audience, Fashion Communication is required.
Fashion communication is the term created by joining the words "fashion" and "communication." Fashion communication, to put it simply, is the ability of a fashion brand to effectively connect with its audience through a variety of media, strengthening its position in the market.
Let's gain some more insight...
Every brand's degree of success may be mainly attributed to how interestingly it communicates with its target market. It has become essential for every brand to have a distinctive identity in order to connect with a wide range of audiences as a result of the plethora of fashion brands that are introduced globally each year.
The field of fashion communication deals with the communication of fashion and lifestyle information. You’d be surprised to know that it entails a lot — the branding for a fashion label, public relations, fashion journalism, advertisements, style or visual merchandising, and art direction are some examples of this. Fashion encompasses more than just the creation of clothes and accessories; it also fosters a network of other cooperative industries that enable fashion design.
Fashion communication in India is something that is still developing and seeing immense growth.
As new fashion companies and businesses keep popping up, it is fashion communication that gives them distinction and strengthens their brand communication. Fashion communication aids the fashion industry by bringing the brand's identity to life through fashion advertisements, fashion styling, graphic design, packaging, press releases, and visual and verbal communication. Although knowledge of digital tools and writing is just an add-on, one needs to possess talents in creative and technical domains in order to work in fashion communication. The art of fashion communication has gained more recognition in India than ever as a result of technological and digital advancement over the years.
Because of the pandemic's existing constraints, consumers have been able to discern and distinguish between necessities and wants. As a result, their buying habits have changed, and the supply and demand for fashion and lifestyle goods have not been as strong as they had been in the past. People are now more stringent about what they want to buy. This has increased the significance of fashion communication in encouraging consumers to purchase their products, to advertise in a way that sparks their interest, and to develop their promotional skills. The importance of fashion communication has increased as a result of the world's adjustment to the new reality, and more people are aware of what fashion communication is. It has not just made people and brands appreciate its role in India but all over the world.
There was a time when there was little access to fashion education and few professional options outside of design or fashion houses, where you could either design apparel, interiors, or lifestyle. Since then, a lot has changed, and courses like Fashion Communication have managed to show us the adaptability and expansion of fashion in our nation. The international fashion market is seeing the presence of many Indian fashion businesses. Therefore, this is the perfect time to pursue a career in fashion communication.
First and foremost, it's critical to comprehend what is required of one in the sphere of fashion communication. Generally speaking, one must work on design strategies, portfolios, branding, and the like in this profession. In addition, one must work in fields like styling, visual merchandising, graphic design, advertising, public relations, display and exhibit design, as well as creative writing.
Some of these popular career options are listed below:
A graphic designer is someone who has completed a course in fashion communication and is expected to provide design solutions for a variety of products and activities on websites, posters, books, advertisements, magazines, exhibitions and displays, computer games, product packaging, corporate communications, and also work on developing corporate identity, which is the process of giving an organisation a distinct visual identity.
One is expected to create, deliver, and then communicate visual thoughts and strategies in this type of work in order to advertise retail brands, products, and in-store services online or in catalogues. Additionally, visual merchandisers may choose to collaborate with galleries, museums, or develop visual designs for events.
One must give people and celebrities advice on what to dress for everyday as well as for appearances on magazines, special occasions, television shows, and other media.
As a retail space designer, you must simultaneously work on a variety of design and construction-related tasks. One's goal in such a job profile is to make the allotted business or retail area more appealing to customers. The total number of customers entering the business serves as a barometer for a retail space designer's success. Designers in this sector must be aware that their work shouldn't compete with the goods that their employer or client is trying to sell, but rather should be able to foster an environment that supports those goods.
A fashion journalist has a very significant profile in the fashion industry and is required to write for websites, newspapers, and magazines about the newest trends in apparel, footwear, and accessories.
Here, one must establish, maintain, and manage the reputation of their clients through any kind of communication. Key messages are frequently communicated by a PR officer, usually through third party endorsements, in order to reach the target audience and build brand recognition.
If you look at the fashion communication curriculum, you'll see that it does not only focus on understanding fashion from one perspective but also teaches a variety of skill sets that are useful for expressing fashion. This results in a workforce that is more competent and cross-functional, where media knowledge is combined with a sophisticated understanding of fashion and products.
Up until recently, a profession in finance, business, or IT was regarded as excellent. But because to emerging market trends and a constantly changing customer base, fashion is no longer lagging behind in terms of available job options. Thousands of students enrol each year, and the fashion industry is expanding quickly. The variety of opportunities one one pursue after taking a course like fashion communication has increased. Students majoring in fashion communication emerge as vibrant professionals equipped to provide the most efficient and profitable communication solutions for the fashion and lifestyle industries.
A nation's economy is built on startups, so we require education that encourages entrepreneurship. The promotion and development of fashion communication abilities are essential for a fashion or lifestyle entrepreneur. The finest thing is that a business owner who majors in fashion communication can offer a variety of services under one roof. Fashion communication specialists are born with such a varied range of skill sets that they can easily lead and manage a fashion and lifestyle start-up.
The most popular course in the present times for people who want to work in the fashion industry is fashion communication. Fashion communication is renowned for its adaptability because it offers a broad range of courses with numerous specialities. It guarantees that its programme will directly respond to industrial demands and is available at both UG and PG levels.
Now that you are knowledgeable about the subject and are able to quickly respond to the question "What is fashion communication? ', let's delve further and explain how to sign up for the Fashion Communication course. A bachelor's degree in fashion communication is available to students who have completed their 10+2 requirements in any subject. Candidates with a fashion communication bachelor's degree are qualified to study fashion communication at the master's and doctoral levels at Indian and international universities. If you have successfully completed a bachelor's degree in any subject, you may also enrol in a master's level course.
The key to a prosperous career in the dynamic and ever-expanding field of fashion is fashion communication! There is actually no upper limit or bar to the amazing possibilities that you can scout for yourself in this career—the chances and regions stated above are just a small sample.
There are so many opportunities in the Fashion Communication classroom, from studying the loincloths and kilts of the Egyptian era in your Fashion History class to running errands to carry out an exciting fashion shoot for your photography assignment!
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