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The COVID-19 pandemic has underscored the significance of communication design as an enabler to informing and educating the global population about the novel coronavirus, inculcating a behavioural c...
08/03/2018
08/03/2018
Mela Phulkari is an annual exhibition centered around the vibrancy and rich cultural heritage of Punjab. The event is organised by Kirandeep Kaur and Harinder Singh, owner of the retail chain 1469, along with the expertise of art historian Dr. Alka Pande. The third edition of Mela Phulkari was organised from Feb 10-19, 2018 at India Habitat Centre, New Delhi.
The show witnessed participated from a host of talented artists, designers, photographs, and craftsmen/craftswomen across the country including a talented designer from IIAD. We are thrilled to share with you that Kamaljeet Kaur’s work on Phulkari was one amongst the stunning exhibits on display at Mela Phulkari 2018. Kamaljeet is currently pursuing her education in Fashion Design at IIAD and the selected artwork was part of her semester-end submission in the Foundation Year.
About Mela Phulkari
This event is an ode to ‘Punjab’, depicting the past as well as present socio-cultural narratives through the art of handcrafted Phulkari. Phulkari is an iconic embroidery technique signature to the Punjab region with its origins in the famous love story of Heer & Ranjha (a love tale) by Waris Shah. The intricate motifs can be commonly seen on dupattas, shawls and various other garments. The technique is practised by approximately 3000 women in all of Punjab with a majority of the work being done in Dukheri, near Patiala.
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