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08/08/2024
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The 2023-2024 academic year has been another catalyst for extraordinary achievements at IIAD. Our students, driven by passion and innovation, excelled across diverse disciplines making a mark on both industry and community. From groundbreaking research to captivating creative projects, their designs have not only garnered recognition but contribute significantly to their respective fields. These accomplishments are a testament to the IIAD’s commitment to nurturing future leaders.
Communication Design graduate Vanshika Yogendra (Batch 2020-24) won the IIT Bombay Design Challenge for her typographic poster project "Life Below Water." Mentored by Assistant Professor Devan Das, her project highlights Yamuna River pollution from the 1960s to the present, integrating pH levels as symbols of toxicity.
Interior Architecture Design graduate Rashika Lungani (Batch 2020-2024) proposed a revitalization plan for Delhi's Sunder Nursery with her project "Re-Imagining Heritage." Her project focused on transforming historical monuments into contemporary public spaces. Lungani's winning design proposal featured a Garden Pavilion which aimed at attracting diverse birdlife, including India's national bird, the peacock.
Mentored by Communication Design (CD) faculties Pranay Patwardhan and Aarti Uberoi, CD graduate Harshul Grover (Batch 2020-24) won the D’source DIC-BHU Design Challenge for his project ‘Sustainable Cities.’
His project addresses efforts to reduce environmental impact, enhance climate resilience, and promote economic growth and social well-being. Harshul created a four-fold brochure that can be converted into a sustainable paper bag to promote tourist participation in ecotourism activities and support the community. His objective was to solve the problem of minimising plastic waste and promote sustainability through ecotourism.
Communication Design graduate Gaanya Singh (Batch 2020-24) won the D’source DIC-BHU Design Challenge with her typographic poster proposal, "Life Below Water," conducted by IDC School of Design, IIT Bombay. Her project, featuring a typeface inspired by whale tails, effectively raises awareness about critical environmental issues such as overfishing and threats to marine life. It includes posters, a book, and a video explaining her design process, showcasing her design acumen and environmental advocacy.
Third-year Communication Design student Amartya Chakraborty developed a holistic brand identity system for the Raisina Dialogue 2024. Hosted by the Observer Research Foundation (ORF) and the Ministry of External Affairs (Government of India), this annual conference seeks to provide a platform for global leaders and policymakers to discuss pressing global issues.
Guided by Communication Design faculty Shaaz Ahmed (Associate Professor, IIAD) and Devan Das (Assistant Professor, IIAD), Chakraborty developed the branding proposal focusing on the themes of Chaturanga: Conquest, Conflict, Contest, Cooperate and Create—which mirrors the multifaceted nature of international relations.
Chakraborty’s design embodies a nuanced diplomatic strategy and uses repetitive triangles forming a mandala. While the concentric triangles symbolise life’s chaos and conflict, their repetition signifies resilience. The mandalas encourage viewers to contemplate the interplay between chaos and calmness, serving as a homage to Chanakya’s principles on human life.
Ritvikram, a student from the Batch of 2023-2028 in the Foundation in Design course, showcased his project on Karuna (the Rasa of Sadness) on Twitter. His work caught the attention of McGuire Brannon, who subsequently analysed it. Ritvikram's project was a creative challenge in conveying emotions without using colours, relying instead on textures, materials, space, objects, and context to evoke the intended feelings.
"Patangarh Ka Hero," a graduation film project by Nanki Ghuman, a Communication Design student from the Indian Institute of Art Design, recently bagged not one but two seminal awards at the Mokkho International Film Festival: Best Student Short Film and Best Director. The film also received a special mention at the acclaimed Village Square’s short film festival in rural India, Chitrashaala.
"Patangarh Ka Hero" is a cinematic mixed-media experiment that reimagines Gond art for the contemporary viewer. Through the innovative use of Adobe After Effects to animate traditional hand-drawn illustrations, juxtaposed with real-world footage and enhanced by pixelation effects, the film reinvigorates the art form. The interplay of painted animations, pixelated characters and 2D transitions creates a dynamic visual language that is both respectful of Gond art’s heritage and forward-looking in its aesthetic.
Fashion Design graduate Shikha Tripathi (Batch 2020-2024) made it to the top 10 in the Pepe Jeans competition (student edition) with her collection, "Take Me Somewhere." Inspired by Alice in Wonderland and the Victorian era, the collection reimagines the Queen of Hearts and Mad Hatter through denim, offering a modern interpretation of classic silhouettes.
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