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03/05/2023
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The Indian Institute of Art and Design (IIAD) hosted a thought-provoking conference on the impact of Artificial Intelligence (AI) on the design industry. Titled "AI in Design Business - A Disruptor or An Enabler?", the event brought together industry leaders, designers, and students to discuss and debate the role of AI in the design industry.
The Industry Conclave 2023 had an esteemed panel of experts from various prominent brands, such as: Ms. Aditi Garg (Creative Head - Boat Lifestyle), Mr. Akhil Chopra (Sr. Creative Director- Schbang), Ms. Shivani Gupta (Principal Designer- House of Lalittya), Mr. Saransh Agarwal (Design Director- Grid Design Studio by Squareboat), Mr. Abhishek Bij (Partner and Lead Designer- Design Plus Architects), Mr. Harsh Vardhan (Principal- Studio Lotus), Ms. Shweta Agarwal (Senior Manager Buying and Planning- Reliance Brands Limited), Ms. Neha Sachar (Senior Consultant- Branding and Communications- Thevasa), Ms. Garima Gupta (Chief Marketing Officer- Squareboat) to name a few.
The event provided attendees with insights into the evolving design ecosystem and potential employers' expectations, both now and in the future. It also showcased the IIAD students' talent, preparedness, and exposure to the industry and design community.
"While speaking to the students at the event, Shiva Vishwanathan, the Founder and Design Head + CMO of Catenate.io said, “As we navigate towards an AI- driven landscape of design, it is imperative that we not only stay relevant, but also think beyond our immediate horizons. We must embrace change and adapt with the times, while also looking ahead to the future as a friend and ally. Only then can we truly become better designers.”
The conference's success provided everyone with a valuable platform for discussion and debate on the role of AI in design. For students, it offered up-to-date information on the current and future skill requirements in the industry and the chance to showcase their talent before industry specialists.
In summary, the Industry Conclave 2023 hosted by IIAD was a success, bringing together industry leaders, designers, and students to discuss and debate the role of AI in the design industry. It offered a valuable platform for learning, networking, and showcasing talent, and highlighted the strengths of IIAD students in terms of their preparedness and exposure to the industry.
List of Panellists for Industry Conclave 2023
Interior Architecture and Design
Communication Design
Fashion Business Management
Fashion Design
The event served as a dynamic platform for industry leaders, designers, and students to convene and delve into thought-provoking discussions surrounding the role of AI in design. Attendees had the opportunity to share their insights, experiences, and perspectives on how AI is reshaping the design landscape, while examining whether it acts as a disruptive force or a catalyst for innovation.
Neha Sachar Senior Consultant- Branding and Communications Thevasa
I think it's a topic that is worth having a conversation, but at the same time, I feel like it's too soon to sort of come to a conclusion and definitely one afternoon is not going to give us that. It's going to be in our DNA whether we like it or not. I believe that keeping up with what's happening in the world is crucial for us and the students. And the world is moving towards AI.
Priyamwada Founder, Principal Architect Common Ground Practice
I feel that AI is changing processes right now and as an architect, it's important to understand these processes and be equipped to handle them. Understanding how AI is changing the market and how it may boost your value is crucial. Discussing the role of AI in the industry is essential in order to take advantage of the opportunities it presents and address the challenges it provides.
Shweta Agarwal Senior Manager Buying and Planning Reliance Brands Limited
AI cannot replace human creativity and empathy, and it should be seen as a supplement to the creative brain. While AI is designed to replace manual labour with a more effective and quicker way of doing work. The AI revolution will enable all sorts of professions to do their work more efficiently.
Aditya Mani CEO - YOLOgram Style
AI is an enabler for humans to be disruptors, creating invention and moving up the value chain. As we move up, life will get easier, but more complex as we figure out innovative ways to use AI to differentiate ourselves. AI technology is transforming every aspect of life, from data analysis to decision making. It is important to understand the capabilities of AI and how it is growing, as it is a tool that is constantly learning and evolving.
Aditi Garg Creative Head BoAt Lifestyle
Investing in a design system can add value to marketing campaigns and product launches, making it a big enabler. AI can enable people to do more things than we thought of, and it presents tremendous opportunities for economic development. In the education landscape, AI can support personalised learning, acquire insight through data analysis, automate processes, and interact with students.
Siddharth Vohra Founder and Creative Director The Matic Studio
In my point of view it's a disruptor first and then an enabler, because AI is working so well, at first it will make people uncomfortable, but after they get used to it, it will become an enabler. So it's going to be a disruptor first, people get used to it, then enabler. We had a few great conversations about how AI is being used in the industry today and how it will be used in the future.
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