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Saili Sawantt
25/08/2025
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Romance, satire, drama, comedy, or tragedy, every shade of cinema relies on fashion for expression. It has been crucial in the world of films for as far as it goes. In this evolution, fashion became from merely a prop to the centre stage on the big screen. Fashion films have brought fashion into the narrative and theme of the cinematic experience.
Table of contents
Whilst every aspect of cinema revolves around the fashion design within, fashion films are a niche exploring the realm of clothing apparels, fashion trends , and lifestyle. They bring fashion to the forefront of the storyline, portraying the different sectors of the industry exploring the topics of fashion design, fashion shows, renowned personalities, editorial, and current trends in the sector.
These films are consequential to capture the emotional and tangible power of fashion design fashion design andpersonal styling personal styling. Fashion in every film is an artistic expression of the designers, filmmakers, and stylists. It is as crucial as the lighting or set design to portray the deeper sense in the story. Further, it engages the audience on a deeper level with the cinema thus powering social reformation and challenging conventional norms.
Fashion films are coming out of the cocoon to explore new methods and challenge the conventional glamour.
Fashion films are crucial to explore several disciplines such as:
These films are not isolated works of art. They mould the collective memory of style whilst working as a reference point for fashion professionals, students, and consumers alike.
Hollywood has played a key role in the legacy of fashion films. These films introduced the world of fashion from beyond to the audience. They brought accessibility to fashion influence and discussion in everyday life.
These films bring into play fashion as a narrative language for the storyline rather than a mere prop. The characters’ costumes play along as the main characters to unfold ambition, personality, and change, making these movies culturally predominant for generations.
Streaming platforms have played a major role in accessibility of fashion-centric content, allowing viewers from various regions to explore cinema focused on style without theatrical limitations.
These shows discuss the glamorous front as well as the arcane face of the fashion industry . They offer fresh perspectives, design approaches, and decision making theories from legends as well as enthusiasts.
Inside the fashion industry with real stories and real icons
Fashion documentaries revolve around the lives of acclaimed designers, career journeys, and industrial revolutions in the field of fashion.
These documentaries contribute to developing the perspective of fashion design students, stylists, fashion journalists, and those inclined towards business and artistic layers of fashion.
There’s another genre in documentaries that discusses the environmental distress, unethical consumption, and impact of mass production in the fashion industry fashion industry. Documentaries are ‘Janhit mein Jaari’ public awareness films, aiming to spread industry truth and uncover behind the scenes of the industry.
Machines is nothing but the true face of daily wage workers in India and the cost of fancy labels on our couture.
Bollywood and the significance of fashion in it goes way back. From exploring themes in the fashion industry such as Fashion (2008) and Sui Dhaga (2018) to trend setter films like Aisha (2010) and Cocktail (2012). With Sonam Kapoor’s exploration of international designers like Christian Dior and Chanel in Aisha, this genre of cinema is a medium of influence in fashion for the buyers. Whilst movies like All we imagine as light (2024) and Laapata Ladies (2023) explore fashion to portray restraint and expression in their respective themes. Fashion is a crucial medium in these themes to represent a class, culture, profession, or emotion in discussion. So, which Bollywood movies are known for fashion?
Here are a few Bollywood blockbusters that represented fashion into their cinematic language:
These films are a timeline of development of fashion within urban spaces and the growing global influence. They have also become a stage for revival and retrofitting experiments.
While every celebrity has their own style, these are the top three Bollywood celebrities who have revolutionised the perspective towards fashion in both big and small screens.
She is an epitome of carrying style in confidence. From Aisha to Veere di Wedding, Kapoor has taken a centre stage in fashion significant films with both Indian and global designers.
A chaotic but mature architect as Piku, carefree and passionate lover Leela, or a bold and brave protagonist Veronica, Padukone carries fashion as her expression. She makes a statement in exploring the versatility of style in her works.
Ranveer became a controversy and an accord right from his debut in Bollywood. His fashion choice became his strong identity, challenging the conventional male outfits in the industry.
Within Bollywood, these celebrities have made contributions in shaping India’s style trends.
The backbone of the transition of fashion in Bollywood from being a background element to a key tool are the costume designers.
Manish Malhotra is a name associated with bridal couture. Associated with his works in classics such as Dil toh Pagal hai, Kabhi Khushi Kabhi Gham, and Kal ho naa ho, he became a generic trademark for bridal lehengas portrayed in Humpty Sharma ki Dulhaniya.
Sabhyasachi is a label associated with old money style and royal revival in fashion. His work left a legacy in films such as Raavan and Guzaarish.
Lulla is vigilant about detail and accuracy in historical context, her style best noticeable in Devdas and Jodha Akbar.
These are certain celebrated names in the world of fashion globally. Through their work, they have lit many dreams in the fashion enthusiast youth.
With experimentation in content consumption, long feature films or theatrical releases are now complemented with experimental platforms to connect directly with the audience. Short films, instagram reels, interactive web experiences, and YouTube premieres to name a few.
SHOWstudio, YouTube live, Twitch are some web platforms that are accessible to fashion brands as well as enthusiasts and have a range of content for every audience.
Maison de couture are moving to digital displays to explore newer methods of promotions and generating comfortable experiences for buyers.
Fashion films are a medium of reaching a diverse set of audience, from fashion personnels, professionals, enthusiasts, to laymen. They have the power to make or break the industry standards and trends, challenge the conventional methods, and spark discussions on innovative ideas.
Fashion films across various platforms and scale influence our society and our everyday life in a deeper sense than we perceive.
The future has a responsible approach to fashion films with advancements in tech and sensitivity to surroundings, the experience demands immersive and collaborative formats.
Fashion will continue to be crucial in our daily lives through cinema communicating its deeper influence, style, and transformation in the most compelling manner.
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