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27/07/2022
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Our faculty is a vibrant community of designers, artists and thinkers. A team of passionate individuals and collaborative visionaries come together to reimagine design education. They inculcate an inquiry based approach to learning, enabling students to develop awareness of oneselves and the world. This inspires them to delve deep and discover their individual expression. Here’s the view point of our faculties on “Disruption and Opportunities”
Shipra Kukreja
Associate Professor, Fashion Design
Abstract : We have numerous types of attires or parts thereof that have crossed cultures and boundaries because of immigration and geographical transitions such as the mandarin collar, Nehru jacket or the kimono sleeve amongst others. As designers, the earlier we accept this diversity and pluralism, the sooner we will be able to cater to this new culturally mixed society. Through case studies of the burkini and the Asian Kurta, this paper talks about the non-identification of a garment from its social or political construct and its existing labels to look beyond the original cultural significance that it may have (had). There is a renewed need to re-evaluate the existing notions of pluralism and diversity that are not condoned by popular culture and a need to integrate the local with the global so that clothing can be democratised and be more accepted, accessible and made inclusive to this culturally diverse new society.
Dr Sunita Gupta Konwar
Course Leader, Fashion Business Management
Throughout its long history, humanity has been confronted with umpteen number of challenges. However, it has never faced a situation in which the entire world is impacted at once, gravely threatening the lives, livelihood and dignity of people in countries everywhere. Though the challenges are huge, a new set of opportunities have opened up. Just as Nichiren Daishonin writes – “Great evil portents the arrival of great good”.
Hyper interactive digital environment and investment in E–commerce are increasing by leaps and bounds. More than ever, sustainability is dominating consumer and producer priorities. Expertise in supply chain management, digital security, using technologies to store and share product information with both consumers and producers, growing demand for loungewear and sportswear and virtual fashion (metaverse) is offering fresh routes to creativity and business.
Madhu Pandit
Associate Professor, Interior Architecture & Design
There are many definitions of ‘disruptions’, like in business theory, a disruptive innovation generates a new market and upsets existing models and establishments. But what does ‘disruption’ mean for us in Architecture and Design? Is it an opportunity or a threat? In my personal design practice, the biggest innovative disruption can be attributed to the IT revolution in the early 90s and the evidence of the ‘opportunities’ that followed can never be overstated. Complex structures are modelled and optimised by algorithms at lightning speed, 3-D printers both in the office and on the construction site. This rapidly changing technology has repeatedly provided ‘opportunities’ that have impacted the way I practice and teach design.
Devan Das
Assistant Professor, Communication Design
There was a time when one looked forward to the morning newspaper, when the annual list of book awards was announced - so we could critique the latest dose of literary tenor with the fervour of the most seasoned author.
If you’re thinking – “But that hasn’t changed, has it?!” - you’re probably part of the older brigade - aficionados of the written word. But don’t quote me on that – in fact I concur - we are the wiser – just don’t quote me on social media. The digital revolution meant 140 characters, now 280 is the limit of wordy self-expression – who’s keeping count, certainly not Elon Musk. Undeniably, publishing on paper has reduced – digital media makes information dissemination instant and quantifiable. However, a word printed has an eternally believable quality which a nano second screen just cannot outshine.
Rachna Imam
Associate Professor, Fashion Business Management
The fashion industry is fast-paced and gaining knowledge about the latest technology and innovation is essential. There has been a disruption in the fashion industry in the past few years, technology is evolving from AR(artificial reality)/VR (virtual reality) dressing rooms to temperature-changing smart fabrics to virtual goods in the metaverse. Going forward the students could have a career as a brand manager, visual merchandiser, content developer, brand designer, influencer, advertising manager, social media strategist, fashion stylist, fashion writer, merchandize manager, retail specialist, fashion and trend forecaster, PR manager, event designer, UX (user experience)/ UI (user interface) strategist, fashion consultant, etc. The fashion business field is evolving and the opportunities are immense.
Anshoo Rajvanshi, Associate Professor
& Anurag Dasgupta, Lecturer
Foundation in Design
Disruption is an unexpected break in the flow of any particular process or experience and usually stimulates a negative reaction, as it disables the perceiver from receiving the outcome of their choice. However, if a disruption is not looked at as finality and merely a stepping stone to an alternate thinking process, then it can be transformed into an opportunity for newer learnings and experiences. It is essential to cultivate the ability to take a deep breath during difficult or disruptive circumstances and to find opportunities within the chaos.
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