Rhea Sugwekar




Communication Deisgn

Eligibility & Career Guide to Graphic Design, IIAD


Rhea Sugwekar




Communication Deisgn

graphic designing

What is graphic designing?

Graphic designing is all around us and is simply art with certain objectives. Yet it requires a great amount of effort, time and skill. Graphic designing is the art of creating visuals which aid communication. It integrates various tools and techniques to develop images, videos, etc. At the same time, it includes coming up with a creative and systematic plan to achieve objectives.

Who are graphic designers?

In today’s world, visual communication has a great and lasting impact on individuals. With its growing importance in the corporate field, graphic designers are becoming more and more indispensable. Graphic designers help make communication informative, attractive and captivating. They design messages and create visuals using software, illustrations or simply by drawing, etc.

Skill-set required to become a graphic designer:

  • Analytical reasoning
  • Artistic thinking
  • Communication skills
  • Computer skills
  • Creative abilities
  • Good time management
  • Empathy

How does one become a graphic designer?


become a graphic designer

People interested in graphic designing can pursue the same either online or offline. Online courses in this field usually range from 3 to 5 months and are beneficial for students, working professionals, etc. On the other hand, offline courses are for 3 years and give you an edge in the professional world. Both online and offline courses equip the student with the required knowledge and acquaint them with the intricacies of graphic designing.

Career prospects for graphic designers:

Almost all corporates require graphic designers of varying capabilities. Some of the most common opportunities for graphic designers are:

Art Directors

Art directors create the design blueprint of projects. They guide and manage other people who develop layouts and artistic work. They are in charge of the visual appeal and style of publications, movies, television, product packaging, etc. Job titles include editorial designers, editorial graphic designers, etc.

Motion Graphic Designers

These are the artists who work on multimedia projects like movies, television, video games, etc. They create visual effects and animations that make these projects even more interesting. Related job titles are Motion Designer, Multimedia designer, etc.

Technical Writers

Technical writers create instruction manuals, guides, journal articles, and other supplementary documents to ease out the communication of complex and technical info. They also develop, gather, and disperse technical information in an organization.

Web Developers or Interactive Designers

They are the ones who create and design web pages as well as check the ease of use by the final audience, known as user experience. They are responsible for how the site looks and its appeal. They work closely with the web development team and do not necessarily need technical knowledge. They can also contribute to the content for the web page.

Other career opportunities for a graphic designer are:

  • Experience and New Media Design
  • Retail, Exhibition and Museum Design
  • Design Research or Strategy
  • Design History and Criticism
  • Brand Identity and Design

At IIAD, graphic design falls under the ambit of Communication Design, which essentially deals with communicating a company or creator’s message using the multiple modes of communication, such as video, technology, art, etc.

Communication Design

Curriculum for Communication Design

The curriculum for Communication Design at IIAD covers:

  • Research
  • Print Media
  • Photography
  • Film-making
  • Animation
  • Game Design
  • Digital Media
  • Interaction Design
  • New Media
  • Exhibition & Experience Design

How are Communication and Graphic Design connected?

Communication Design is an umbrella term. Communication Designers design messages and create solutions through the use of appropriate language, visuals, moving images and digital experiences. Graphic design is a part of the communication design discipline. Graphic Design is traditionally focused on design for print. Some of the work graphic designers may do would be to design brand and identity systems, design books, design maps, design icons, design for advertising campaigns, design posters etc.

Understanding Communication Design in a better way.

How is Graphic Design covered under Communication Design?

Graphic Design is the foundational and most important aspect of Communication Design. Throughout the course, there’s ample emphasis on Graphic Design.

Explore Communication Design: Looking Beyond A graphic Design Course.

What are the career prospects for a graduate in this course?

You can be a creative director, art director or designer in any organisation. Some students have also gone on to establish their own design studios or become startup entrepreneurs.

IIAD, in collaboration with Kingston University, London, offers quality education in the field of Communication Design with cutting-edge technology, a hands-on approach to design and industry experts ready to guide you at every step. Apply today and explore a world of possibilities.

Is Communication Design ideal for you? Explore Career opportunities as a communication design graduate


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