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‘Fast fashion’ has become a buzzword in the fashion industry. Consumers across the globe prefer fit, style comfort and affordability over sustainability quotients when purchasing their apparel.
‘What should I wear today?’ This is surely the first question that pops up when you plan to start your day. We get it! You want to choose the most appealing attire for yourself. However, do you ever wonder where the cloth is sourced from? We bet not!
Global apparel consumption is on a steep rise and it is expected to rise significantly. That’s a whopping increase. Even more, 4% of the greenhouse gas emissions globally are contributed by the fashion industry. This calls to re-engineer and rediscover sustainable alternatives to transform the outlook of fashion. While the fashion industry looks glamorous on the outside, it is actually becoming a harmful component with each passing day! But, with innovation comes hope. The material revolution is one such step toward sustainable fashion.
Everything comes at a cost! And so does clothing. The fashion industry is becoming messier day by day. But, why? Fast Fashion. The mass production of disposable clothing at cheaper prices and ease of availability encourages consumers to buy more and more apparel. While the quantity of garments has increased, the quality has decreased substantially.
Not just this! The fashion industry directly impacts the environment, being the second largest polluter right after the oil industry. Some of the major environmental impacts caused by the fashion industry are as follows:
With all the harm caused to the environment, the question pops up! Is there any way this deed can be undone? Yes! material revolution. While this can seem like a new term but is synonymous with sustainable clothing options. Let us walk you through it.
Sustainable fashion is the need of the hour. This has led to a demand for a paradigm shift towards ethical practices and sustainable materials to produce clothing. One of the major ways to do this is through material revolution. What is it?
In simpler terms, the materials revolution is the shift in the fashion industry towards biodegradable and sustainable textile production. Many brands are now taking notice and aware of their processes, opting for mindful approaches towards the fibre produced and sourced. The amalgamation of the material revolution with the fashion industry can be quite fruitful. Here are some of the benefits that material revolution will lead to a sustainable trajectory:
Material revolution is not just a chance to save the environment, but also an opportunity to unlock new avenues for the fashion industry.
From cotton to fast fashion, there is a long list of materials which have led to adverse effects. But, on the contrary, there is quite a list of sustainable material alternatives which can take forth the material revolution. Here is a list of such alternatives:
While these are just a few names, natural materials are going to be the choice of the future, disrupting the fast-fashion culture.
Transition to sustainability can be made seamless with new technological developments. Why do we say that? Technology is imperative to fashion with a symbiotic relationship between both! It can be implemented end-to-end in the fashion industry, allowing the producers to track their production and make mindful decisions. The ways in which technology can impact sustainable fashion are as follows:
Technology can be a boon or bane for the fashion industry based on the way it is utilised.
Along with the materials revolution, it is wise to take sustainable steps, one at a time! Here are a few steps you can follow to transform your fashion habits into sustainable ones:
Material Revolution is the need of the hour! Now is the time to take action. It can be bliss for the environment if the creation of materials is done sustainably. Fast fashion will have to drastically transform towards smart and sustainable fashion. A smaller carbon footprint can potentially impact the environment for a better future for the fashion industry! After all, it is the small actions that compound big.
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