Our five-pronged approach focuses on your individual strengths to develop your unique qualities towards making you an exemplary pi- designer.
Art exists in various forms and structures but all of them serve the basic purpose of expressing emotions. Humans are an embodiment of their experiences and require an outlet for their emotions at regular intervals. When this outlet meets with aesthetics, it turns into art. While some people may employ conventional forms such as words or colors to emote, newer forms such as graphic or fashion designing have gained considerable traction in recent times. But what is graphic designing?
Graphic Design holds a prominent place in the realm of fashion design as it encapsulates the important aspects that go into setting trendy fashion wear apart from the rest. The term "graphic design" was first used by the book designer William Addison Dwiggins in the 1920s to refer to "the art and practice of planning and projecting ideas and experiences with the visual and textual content" by the American Institute of Graphic Arts (AIGA). Moving a step further away from Oscar Wilde's "art for art's sake" that granted an inherent value to artefacts independent of their socio-political and cultural significance; graphic design deliberately makes use of connotations attached to various images and texts to communicate with the targeted audience and social groups to make their voices heard. Design is a vigorously creative profession that requires one to not only follow the contemporary trends but it demands to be carried out in such a way that the creator's ideas reach their audience in an instant. With time, the art has evolved enough to be broken into further branches ranging from website designer to user experience designer to motion graphics designer; yet, the most interesting one remains the influence it exerts over the field of fashion designing and how the elements of the design have seeped in the fashion industry, making a permanent place there.
Despite the quintessentially chaotic nature of life, everything in human society functions in a structured way. Fashion designing is one of the most vibrant career options and yet, the science behind fashion design is based on structures, elements and principles of design. Art has the potential to have a profound impact on society but it is pertinent that it interacts with its receiver to start any conversation around it.
Just like God is credited as the artificer and designer of the earth in its natural being, fashion designers manoeuvre to suit the requirements of their clients and create their products by using elements of design such as the following to grab attention in a short span:
The term, design or fashion design might have been relatively new but the concept goes back to 38,000 BCE when cave paintings became the stepping stone for what has evolved into graphic and fashion design today. From cave painting to chromolithography in 1837 to adobe photoshop in 1990, graphic design has gone through various phases of evolution. In today's world, it has found various other usages and has expanded across various disciplines such as fashion. By the virtue of being a social being, humans possess the internal desire to be recognised as viable members of society. Fashion and clothing are powerful statements in the process of conferring this recognition and design is a firm attribute of fashion.
Fashion is a highly subjective aspect that paradoxically, prospers on a few basic principles such as the following:
In an age where the mind is unceasingly cannonaded with images without giving it any time to process their underlying meanings, it is surely a challenging task for a creator to bespeak through images. Envisioning and materializing these images can be a tedious task. Design or Graphic design can prove to be an asset in such a situation where instead of devoting hours and hours worth of labor and money to creating a physical dress, a fashion designer can easily sketch it via graphic design.
The human mind is capable of great things and yet technology has somehow surpassed us when it comes to saving energy and doing tasks such as this. Interestingly, evolution brings in alternative ways to complete a task and the mind rejects them as unauthentic. We must understand that innovation can strike an individual anytime and design or technology should only be treated as means to achieve it, not the endpoint to innovation.
The irresistible Indian urge to become a doctor or engineer has only created a market of unemployed skilled individuals and a gross underestimation of the creative abilities of youth in our country. However, it is high time that we break away from this conventionality and explore the creative sides of our personhood. Compared to earlier times, numerous universities and colleges are offering courses in design and the field is gaining popularity among the youth looking to showcase their knack for creativity in the domain. But it becomes imperative to look at what is on offer when you choose a course and how strong are the career prospects. Before you choose a course in design, certain aspects that you need to consider are:
A few tips and tricks while learning graphic design are as follows:
Fashion design is an emerging field with abundant career prospects. Hierarchy is the order of this world and the fashion industry is no exception. Thus, the following are some of the impressive career options in this field in a hierarchical order:
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