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IIAD is focused on contributing to nurturing industry-ready design professionals into the creative workforce of tomorrow. Alumni, are the young design professionals working in the industry with new innovative ideas rooted deep in human connections and the voice of the Millenials. They have given fresh ideas and roadmaps to Design for a better future. Here are a few excerpts of what they think of design and how design is revolutionising the world around us.
Design, of itself and in itself, bears a moral obligation to society at large. Whilst, we as designers use our tools to serve the clientele, we must never forget that design is a powerful tool that raises questions about behavioural psychology, urban gentrification and climate change - aspects that fuel the very core of human society. Design is one of the most powerful tools to create a better future because technology is inherently disruptive while design seeks to solve. We must never forget that while we are shaping our environment, our environment shapes and influences us personally and collectively.
Design is evolving and has a huge potential to grow in the near future. It will not only make a mark on the large-scale economy but will also help firms improve their productivity, innovation and product quality. The power of design to solve problems is through the use of creative approaches. This will reshape trends in businesses, technologies and even human behaviour which will be visible soon in the future.
Design is not just a part of the future but I believe design itself is ‘the future’. Being a fashion design graduate and a design practitioner myself, I believe the human race is ever-evolving to turn into a hybrid of their past and their future. Bringing in the idea of design for necessity is slowly transforming into what we now know as Virtual Reality. With design-driven virtual worlds like Metaverse swinging in, the human is moving towards being a superhuman solely lifted on the pillars of the future of design modelled by us. I no longer feel restricted to fabrics, as I see the future of fashion up and standing amongst uncustomary materials and augmented reality-driven sci-fashion.
Being conscious of the decisions you make in life makes a lot of difference. Just like conscious eating, dressing, living, etc. - designers should also focus on conscious designing. Conscious design means being aware of what you create, for whom you create and how you create. Designers, be it communication, interiors or fashion, are ultimately responsible for the effects of their creations. We designers enable, empower and reimagine what is possible yet endanger, damage and destroy. As designers, we are well used to thinking beyond the surface of an experience, so we must use it to design for a better future.
The potential of design to be much more than visuals and aesthetics is understood by a few. It is an approach when applied shrewdly helps fix entire systems. It expands the understanding of complex problems and then enables targeting them step by step. The pace of change and competition in the market has never been more volatile. Businesses can no longer be just their products and services. They have to become institutions/providers of holistic solutions. The responsibility for social issues is no longer confined to the ones fighting the battle. With access to technology and better design, each stakeholder gets representation. With the new found outlook that the world is developing towards design thinking, we are bound to build a better future
Creating more opportunities and new possibilities every time is easily accepted and practised in most organisations and by designers/creators. I believe we need to create less to grow in the future. The more there are designs and products, the more it creates clutter. We need to take accountability for all that exists in the present. By aiming to produce less and work on current designs and structures we can bring a positive change to the environment and people. Create less to create more.
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