Reinvent Design – IIAD hosts event in association with IndieFolio & HP


IIAD recently hosted Team Indiefolio, India’s largest online network for creative professionals along with tech giants, HP for a day-long session titled ‘Reinvent Design.’

Currently, numerous initiatives are being made to imbibe a sense of realization for the growing need of tech-education in design. ‘Reinvent Design’ is one such initiative that was conceptualised keeping in mind the need to help budding designers stay abreast with current Technology and its use in Design.

Activated in July 2018 as part of a nationwide campaign, ‘Reinvent Design’ is being hosted across the top 10 design schools in India including IIAD.

The event kick-started with a workshop by Neha Modgil, co-founder and chief UX strategist at Techved Consulting. The workshop was based on the theme ‘Discounting Technology leads to Discounting Experiences: Importance of technology in today’s world and how ignoring technology can affect Digital Experience.’

Through this ‘Tech and Design’ workshop students got to learn how to decode various different technologies that can be applied in their own creative careers.

This was followed by an interactive session with two upcoming Designers Sayon Chatterjee (the founder of Sayon & an expert in handmade premium lifestyle products) and Deepesh Sangtani (an Architect, Graphic Designer and Indie Folk Musician); both of whom have some stellar projects to their credit.

The attendees in particular identified with these young professionals who have recently embarked upon new careers and have also started making a mark in their respective fields.

The session kept the students engaged while the panelists shared their expertise with IIAD’s upcoming designers. The students also got to understand and learn the intricacies of technology in design.

HP showcased its V series workstations for the students to interact with, at the kiosk set up for this purpose at the IIAD campus.

The prime takeaway of the event was that while the principles of good design stay the same, the execution techniques are fast changing with the inclusion of tech in design. The modern day creative is required to not just have the know how of good design but also remain updated with the latest tools and techniques all over the world.

About IndieFolio & HP

IndieFolio is India’s largest online network for creative professionals. It serves as a platform for Indian creatives to showcase, promote and monetize their work and strives to diminish the barriers between talent and opportunity. IndieFolio serves to help companies gain access to the Indian creative mass and recruit on a nationwide scale while allowing artists and designers to host their portfolios on the platform. This venture was created with an aim to provide an end-to-end solution for the country’s creative needs.

HP is a multinational information technology company. Its vision is to create technology that makes life better for everyone, everywhere around the globe. It aims to engineer experiences that amaze and reinvent the world.

Enquiry 2020