Luxury Brand Management: Prospects and Outlook Overview: In this blog, we discuss luxury brand management, which essentially involves building and maintaining the identity of luxury brands in line with their premium messaging and exclusivity. It speaks about the role of luxury brand managers in research, strategising, and overseeing the overall marketing campaigns. It mentions how creativity, strong interpersonal skills, and understanding… Continue reading Luxury Brand Management: Prospects and Outlook
What is Fashion Technology? Technology has permeated virtually every industry in an effort to make processes simpler and more effective. This trend can be attributed to the pursuit of convenience and efficacy. The field of fashion has innovatively exploited technology for automating, customising, and speeding up the fashion space. This has significantly impacted leading things in an effective panel… Continue reading What is Fashion Technology?
WHAT IS VISUAL MERCHANDISING The main aim of every brand that we see in the market is to attract and appeal to its customers. The branding activities such as the brand’s logo, social media handles, story of the brand, and themes are entirely designed to entice the customers to enter their store and make a purchase. Whenever we go… Continue reading WHAT IS VISUAL MERCHANDISING
FDCI Lakme Fashion Week (LFW) 2022 Heading towards Sustainable Fashion The FDCI LFW 2022 brought to the fore the need for joy, the importance of recycling and why sustainability should be at the core of style. It is a historic moment for the devotees of fashion, as after almost 16 years the India Fashion Week, travelled to Mumbai, for a physical format. It was as… Continue reading FDCI Lakme Fashion Week (LFW) 2022 Heading towards Sustainable Fashion
Complete Guide to Bohemian Style & Fashion Overview: This article examines the rise of bohemian (boho) style and its impact on the fashion world. This style, which was influenced by the hippie movement of the 1960s and 1970s, is known for its free-flowing silhouettes, abstract designs, and laid-back vibe. Because of its comfort, relevance, and ability to fit a variety of body… Continue reading Complete Guide to Bohemian Style & Fashion
Must-Have Fashion Accessories Whenever one thinks of elevating their style or upgrading their look in accordance with the fashion trends of the time, the first element they focus on is the clothes. Outfits are prioritized when one wants to elevate their look and create a lasting impact. And it is true, what one is wearing is the first… Continue reading Must-Have Fashion Accessories
Indian Fashion Industry: Retail & eCommerce The fashion industry has been unreasonably limited to designing and modeling ever since the conceptualization of the idea of fashion. Although the booming awareness around business and management as the step after designing a piece has enabled people to explore further in the domain, the popular narrative continues to jumble the two terms namely, fashion… Continue reading Indian Fashion Industry: Retail & eCommerce
Fundamentals Of Fashion Fashion design is an exciting career path that opens up a world of creativity and innovation for people who have always dreamt of seeing their collection being worn by supermodels as they strut on the ramp. But before we dive extensively into fashion design, let’s first give you a little glimpse into some topline examples… Continue reading Fundamentals Of Fashion
Difference Between Fashion Designer And Fashion Stylists Fashion as a scope is ubiquitous and the number of job opportunities generated with every change in trend provides many windows for people to explore and dwell. In this wide array of chances, there are few prominent fields that many people are attracted to or dedicate their life to. This article will look at fashion… Continue reading Difference Between Fashion Designer And Fashion Stylists
Post-Soviet Union Style After the disintegration of the Soviet Union, post-communist Russia has become a powerhouse of fashion giving us iconic ‘thinkers’, who are changing the way we look at dressing. Growing up with the Iron Curtain, unfamiliar with Western world, once the disintegration took place, the Russians introduced ordinary people through street-casting with normal bodies, termed as… Continue reading Post-Soviet Union Style