The Future Of Meta Fashion In India

Introduction Nearly six months have passed since Facebook declared it would change its name to Meta and concentrate on the approaching “metaverse” for its future. But what exactly is metaverse? The term “metaverse” is used frequently to refer to the hyper-interactive, artistic digital spaces where people work, play, socialise, and shop. There is a lot… Continue reading The Future Of Meta Fashion In India

Changing Sphere of Visual Merchandising in Fashion & Retail

Gone are the days when shopping behaviour was totally based upon 4P’s. Visual Merchandising has become more essential than ever. Considering the constant evolution of the Fashion & Retail industry, Visual Merchandising is the greatest storyteller of fashion and its existence when it comes to brick-and-mortar retail stores spanning from an unorganised sector of fashion… Continue reading Changing Sphere of Visual Merchandising in Fashion & Retail

Types, Importance of Fabric In Fashion Design

Introduction To begin, what is fabric? Well, the first question should ideally be, “What is cloth?” because Merriam-Webster defines fabric as “a substance that resembles cloth.” “A malleable substance formed usually by weaving, felting, or knitting natural or synthetic fibres and filaments.” The most significant aspect of clothing is the fabric. It is essential to… Continue reading Types, Importance of Fabric In Fashion Design

IMPORTANCE OF COMMUNICATION IN THE FASHION INDUSTRY

As Carrie and Samantha perused an Hermes window display in the classic revolutionary TV show Sex and the City, millions of women the world over were getting their first taste of “Holy Grail of Handbags” – The Birkin Bag Nothing else can better illustrate how luxury products have social and psychological meanings relevant in identity… Continue reading IMPORTANCE OF COMMUNICATION IN THE FASHION INDUSTRY

INTRODUCTION TO FASHION BUSINESS MANAGEMENT – A BEGINNER’S GUIDE

Fashion Business Management. Many would have heard the term ‘Fashion design’.  Fashion business management is something that is not a common terminology everywhere. So, what exactly is this course about? Let us understand the basics!  What is Fashion business management? Fashion as an industry cannot be defined just by the design aspect although that plays… Continue reading INTRODUCTION TO FASHION BUSINESS MANAGEMENT – A BEGINNER’S GUIDE

A brief history of Fashion Runways

Gone are the days, when mannequins were used to present fashion creations. They are now replaced with human models. But the purpose remains the same: commercialization of a product. What we see is simply an evolution of the runway in line with the exponentially rising effects of modern consumer culture in the 21st  Century. The… Continue reading A brief history of Fashion Runways

7 Handicraft Brands In India Promoting Reviving Indian Crafts

To write about Indian Craft is like writing about the country itself. So diverse, complex and colourful and yet with abundance of simplicity and charm. India has a rich cultural heritage, and that is apparent in all its art forms. Since time immemorial, Indian crafts have served as an integral part of our culture and… Continue reading 7 Handicraft Brands In India Promoting Reviving Indian Crafts

Scope of Fashion Designing in India

Introduction India is one of the oldest and most prestigious textile and handicrafts industry centres in the world. It’s a no-brainer that Indian fashion has received sufficient international acclaim and has consistently been unique and evolved over the years with a young crop of designers playing with different textiles and patterns. As a result, fashion… Continue reading Scope of Fashion Designing in India

Importance Of Fashion Communication In The Fashion Industry

Fashion communication is a domain that involves the communication of fashion and lifestyle. It has several forms, such as fashion journalism, fashion styling, fashion blogging, visual merchandising and many more. It is noteworthy that fashion design does not only cover the design and production of apparel and accessories; the fashion industry also supports a diverse… Continue reading Importance Of Fashion Communication In The Fashion Industry

Anti Fashion Meaning, Designers & Trend Influence

What is Anti-Fashion? This year, the world is witnessing fashion trends unlike any we’ve seen before. We’re seeing a rise in internet subcultures and aesthetics, as well as the revival of historical patterns like corsets on one hand, and on the other creation of clothing as a means of defying the fast-fashion model. The movement… Continue reading Anti Fashion Meaning, Designers & Trend Influence

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