The scope and career opportunities in Visual Merchandising Visual merchandising is often termed in retail chains as the “Silent Salesperson”. The non-verbal communication method which every brand uses to attract new clients, retain old ones and the whole cycle goes on-and-on. Every brand has its own VM team or they hire from a third party VM agency to plan and do the visual… Continue reading The scope and career opportunities in Visual Merchandising
History of the Indian Textile Industry Overview India is currently the world’s second-largest textile industry, trailing only China, with a projected revenue of $209 billion by 2029. This article examines the history and growth of India’s textile industry, beginning in the Indus Valley 5000 years ago to the present day. It includes three important time periods: pre-colonial, colonial, and post-independence, recounting… Continue reading History of the Indian Textile Industry
Indian Luxury Labels Re-defining Menswear in 2023 Universal Dresser Menswear embraces the path of self-discovery, as SNOB offers myriad options for a dapper gentleman, while Mumbai’s pride Kunal Rawal, pays tribute to childhood nostalgia charming men, with his deft deconstruction. SNOB By Mani Shankar – a Luxury Fashion Band The guiding principle behind SNOB’s stylish catalogue lies in its name. The brand… Continue reading Indian Luxury Labels Re-defining Menswear in 2023
Genderless Sharp Suits in Indian Fashion Menswear is seeing a revolution in terms of fabric development, genderless clothing and the need to dress individualistically. Sahil Aneja woos the modern man with a unisex wardrobe, while Pratyush Kumar Maurya, includes sustainability by recycling waste, to create modularity in menswear. Gaurav Khanijo makes a play with fine tailoring along with biomimicry. Sahil Aneja… Continue reading Genderless Sharp Suits in Indian Fashion
Fashion Design Versus Fashion Communication Overview: This blog introduces readers to the difference between fashion design and fashion communication. While the former involves uniting creativity with ongoing trends to curate clothing and accessories, the latter is about using media, branding, and marketing to communicate fashion concepts. Designers take care of fashion design, while communicators are responsible for advertisements, visuals, and… Continue reading Fashion Design Versus Fashion Communication