Fashion Magazine Cover Page Journey through 100 Years “The best cover is always the next one, the one you haven’t seen yet.” Anna Wintour Fashion journalism originated in the 18th century, and Cabinet des Modes is considered the first fashion magazine. The evolution of fashion magazine cover designs chronicles the journey of the fashion industry, the design process and the printing technology. The… Continue reading Fashion Magazine Cover Page Journey through 100 Years
How does Social Media Impact our Fashion Choices? Fast fashion refers to the trendy, inexpensive clothing that imitates designs from the catwalk or celebrity culture and is mass-produced as fast as possible to make the designs conveniently available to consumers. Social media is a influencing force shaping the fashion and has kickstarted a drastic evolution in fast fashion. Platforms such as Instagram, TikTok… Continue reading How does Social Media Impact our Fashion Choices?
Evolution of Visual Merchandising in Indian Retail Table of contents Brand Definition through Visual Merchandising Story of VM in India: A Dance between Trends A Turning Point in VM Strategy Shop front window display, Src: Mimeo Visual merchandising is a type of marketing strategy that engages the viewer with an illustrated display of a product or service’s most attractive and valuable features… Continue reading Evolution of Visual Merchandising in Indian Retail
Introduction to the Indian Textile Industry Table of contents History of the Indian textile industry Current State of the Indian Textile Industry: Challenges faced by the Textile Industry: Opportunities for Growth in the Indian Textile Industry Future Prospects of the Indian Textile Industry The textile industry in India has a rich history, dating back to the Indus Valley Civilization, and it… Continue reading Introduction to the Indian Textile Industry
Textile Industry in India – A Complete Overview Table of contents Importance of Textile Industry in India Growth of Textile Industry in India History of Textile Industry in India Technical Textiles Handloom Industry in India Cotton Textile Industry in India Contemporary Saree Brands Weaving Tradition Muga Silk Industry in India Fashion and Textile Way Forward Introduction The textile industry is one of… Continue reading Textile Industry in India – A Complete Overview
A complete guide to Visual Merchandising in Modern Retail Table of contents What is Visual Merchandising? Elements of Visual Merchandising in Modern Retail Techniques of Visual Merchandising Scope of Visual Merchandising Future of Visual Merchandising What is Visual Merchandising? Visual Merchandising in modern retail is an art as well as a science. It helps in displaying products at a retail outlet in an… Continue reading A complete guide to Visual Merchandising in Modern Retail
What are the Different Types of Visual Merchandising? Table of contents Types of Visual Merchandising Career Opportunities in Visual Merchandising Source: Unsplash The first known instance of visual merchandising as we know it today occurred in the late 19th century when the department store Liberty & Co. in London used creative window displays to promote its products. This marked the beginning of… Continue reading What are the Different Types of Visual Merchandising?
What is Textile Design? Table of contents History of Textile Design Types of Textile Design Environmental impact There is so much potential that lies within the world of textile design! With the right approach, you can create truly amazing pieces that will stand out from the crowd. One of the best things about textile design is that there… Continue reading What is Textile Design?
Future of Visual Merchandising The term ‘merchandising’ means selling goods at a profit by displaying or advertising them. Visual merchandising focuses on positioning the products in a manner to attract the attention of customers and increase their sales. Hence, it ensures that products are available at the right price, at the right time and in the right amount to… Continue reading Future of Visual Merchandising
Vaishali S – the Only Indian Courtier to Showcase at Paris Haute Couture Week Table of contents Introduction Green Socialism – Vaishali S Flagbearer of Sustainability Design Philosophy Vidisha-born Vaishali S is a flagbearer of sustainability being the only Indian woman couturier to make history, wowing a discerning audience with her cording technique at the Paris Haute Couture show. Picture Credit – Vaishali S It could not have been… Continue reading Vaishali S – the Only Indian Courtier to Showcase at Paris Haute Couture Week