What are the Different Types of Visual Merchandising? Table of contents Types of Visual Merchandising Career Opportunities in Visual Merchandising Source: Unsplash The first known instance of visual merchandising as we know it today occurred in the late 19th century when the department store Liberty & Co. in London used creative window displays to promote its products. This marked the beginning of… Continue reading What are the Different Types of Visual Merchandising?
What is Visual Communication? A Complete Guide Overview: This blog is a guide intended to help aspirants explore visual communication in great detail. It gives a brief glimpse of the history and evolution of visual communication along with its fundamentals, importance, and relationship with social media. The core principles and types of visual communication are also covered. If you wish to build… Continue reading What is Visual Communication? A Complete Guide
Future of Visual Merchandising The term ‘merchandising’ means selling goods at a profit by displaying or advertising them. Visual merchandising focuses on positioning the products in a manner to attract the attention of customers and increase their sales. Hence, it ensures that products are available at the right price, at the right time and in the right amount to… Continue reading Future of Visual Merchandising
Vaishali S – the Only Indian Courtier to Showcase at Paris Haute Couture Week Table of contents Introduction Green Socialism – Vaishali S Flagbearer of Sustainability Design Philosophy Vidisha-born Vaishali S is a flagbearer of sustainability being the only Indian woman couturier to make history, wowing a discerning audience with her cording technique at the Paris Haute Couture show. Picture Credit – Vaishali S It could not have been… Continue reading Vaishali S – the Only Indian Courtier to Showcase at Paris Haute Couture Week
IIAD Students Win The Park Elle Decor Student Contest 2023 Students of Indian Institute of Art & Design (IIAD) have won The Park Elle Decor Student Contest 2023. Isha Gupta, student of Interior Architecture & Design was declared the Winner of The Park Elle Decor Student Contest 2023 for her Experiential Spaces Project under the Interior Design category. Nitika Jain, also a student of Interior… Continue reading IIAD Students Win The Park Elle Decor Student Contest 2023
The Role of Interior Designing and Visual Merchandising in Retail Spaces Source: media.architecturaldigest An ideal retail design should attract, retain and convert visitors into customers. With online shopping experiences evolving, foot traffic and customer loyalty are at stake in many retail stores. How can a physical store maintain its identity over online experiences? Can a store’s interior design influence customers’ purchasing decisions? What is the role… Continue reading The Role of Interior Designing and Visual Merchandising in Retail Spaces
All About Visual Communication Design Career Overview: This blog breaks down everything you need to know about Visual Communication Design. It explains how visuals enhance brand identity, improve user experience, and help people remember information faster. The blog explores how visual communication design relies on design thinking to solve problems creatively, uses digital media tools to craft compelling content, and creates… Continue reading All About Visual Communication Design Career
The scope and career opportunities in Visual Merchandising Visual merchandising is often termed in retail chains as the “Silent Salesperson”. The non-verbal communication method which every brand uses to attract new clients, retain old ones and the whole cycle goes on-and-on. Every brand has its own VM team or they hire from a third party VM agency to plan and do the visual… Continue reading The scope and career opportunities in Visual Merchandising
History of the Textile Industry in India Overview India is currently the world’s second-largest textile industry, trailing only China, with a projected revenue of $209 billion by 2029. This article examines the history and growth of India’s textile industry, beginning in the Indus Valley 5000 years ago to the present day. It includes three important time periods: pre-colonial, colonial, and post-independence, recounting… Continue reading History of the Textile Industry in India
Indian Luxury Labels Re-defining Menswear in 2023 Universal Dresser Menswear embraces the path of self-discovery, as SNOB offers myriad options for a dapper gentleman, while Mumbai’s pride Kunal Rawal, pays tribute to childhood nostalgia charming men, with his deft deconstruction. SNOB By Mani Shankar – a Luxury Fashion Band The guiding principle behind SNOB’s stylish catalogue lies in its name. The brand… Continue reading Indian Luxury Labels Re-defining Menswear in 2023