Communication Design

Overview

Communication Designers design messages and create solutions through the use of appropriate language, visuals, moving images and digital experiences. Communication is fundamental to all environmental, commercial, socio-cultural and political practices. Therefore, Communication Design is one of the fastest growing design disciplines in the world today. This means that communication designers are now required in nearly all sectors of the industry – from education and healthcare to governance and rocket science! Communication design allows practitioners of the field, to embrace their creative side, which is highly gratifying yet potent in its ability to change society.

It is a discipline that draws from various schools of thought and has primarily emerged from the early schools of Applied Arts and Graphic Design. However, in today’s fast-changing world a communication design professional requires competence in diverse areas such as research, print media, photography, filmmaking, animation, game design, digital media, interaction design, new media, exhibition and experience design to name a few. We understand this emerging need and therefore empower competent and innovative design practitioners who are better suited to the fast-changing and multi-disciplinary requirements of the field. Communication designers are often employed in design studios, corporates, NGOs, and increasingly in government organizations. Many also, go on to become design entrepreneurs and consultants in their areas of specialization.

How we teach

CD - How We Teach

We believe that for teaching to be effective it should be aligned to and synonymous with how people learn.  Therefore, we nurture the individualistic streak in all students and encourage a culture of ‘learning by doing’, which enables and challenges the students to develop and evolve their own creative process. This is further instilled in the students by following a ‘project based approach’ rather than a purely theoretical one. Our communication design programme does not offer separate specializations and instead we expose our students to all the fields that fall within the domain. This makes our students multidisciplinary thinkers and broadens their horizon. However, the students can position themselves as specialists in a desired field through a careful selection of their projects.

Our programme encourages collaborative learning across disciplines, wherein students work directly with their peers throughout the institution. Group work and active collaboration between staff and students is encouraged. Students learn in a studio environment which forms the fulcrum around which the entire teaching learning philosophy is based.

Design is a problem solving activity and as a practitioner every designer may have to address different and challenging project briefs in the industry. We recreate this industry scenario at our design school and pose similar challenges in the studio-based learning atmosphere where students are better enabled (through mentoring and guidance) to respond to these varied design challenges for the very first time. We make them succeed by helping students devise their own personal design process which through repetitive application becomes intuitively ingrained in their practice.The design process is flexible and can be recalibrated as appropriate. At a advanced level, the students also test their learnings through internships and industry based projects. We also emphasise on innovation, critical thinking, problem solving, design thinking, and user centred design. Therefore our design programme empowers students to become reflexive practitioners.

The communication design faculty comprises of diverse specialists who have made exceptional contributions to the industry and proved their mettle on both national and international platforms. This makes them very aware of the needs and the redundancies of the industry. Our ratio of one faculty for every ten students helps us give detailed and individual attention to each student and thoroughly mentor their development.

Student Work

B.A. (Hons.) Communication Design

The BA Communication Design programme (validated by Kingston University) is delivered through a mix of project work, group work, lectures, seminars and assignments. The program offers a common introductory experience during the first year of specialisation, followed by two years of selected and more specialised study driven by interests and preferences. The programme concludes with a Major Design Project in the last semester of the final year, this is an amalgamation of the specialisation and is defined by student’s own path as a future designer.

For the first year, the focus of the course is on understanding, interpreting and analysing the embodied knowledge that the student already possesses. They are introduced to contemporary debates across areas such as history, theory, anthropology, design etc. Negotiating design through observation, documentation, idea generation, concept development and evaluation is encouraged. Students also focus on studying materials and materiality and their relationship to design realisation. All this helps them arrive at their professional and personal identity within an ethical framework. Teaching and learning on the course are interesting, intensive and immersive.

In the second year the focus shifts to translating and negotiating articulated knowledge with trans-contextual subject areas. It provides an intellectual framework to students that help them to move away from a binary mode of thinking. They use research to develop concepts and ideas which enables them to contribute to critical commentary and debate. The course goes on to help students understand the translation of literal and figurative contexts within the design process enabling them to present individual design narratives using appropriate media. Students are also introduced to an understanding of conceptual, aesthetic and structural issues involved in designing a project and are encouraged to focus on the integration of design, materiality and making skills necessary to complete an original outcome. By the end of the year, students are geared to develop into reflective, ethical entrepreneurial professionals.

In the final year the focus shifts back to the student “ The designer – self” enabling him/her to reflect and synthesise the learning of the first 2 years and thereby develop into ethical and purposeful design practitioners. Students learn to locate their own design practice within a specific context and use a critical debate to develop a rationale for their design direction. They learn to confidently generate and present a fully resolved creative design solutions keeping in mind the specific context of the problem presented to them.

At the end of the three year programme students are well poised to take on the formidable challenges of the industry and go forth into the world.Their successes are celebrated at the end of the year with a Design show and graduation ceremony.

Note: Communication design is much more than a simple graphic design course. It includes a range of media that expresses information, data, emotion, culture, and aesthetics. A degree in Communication Design will help in laying down a strong foundation across various fields including animation, multimedia, graphics designing, illustrations, typography, photography, logo design, user interface (UI) and user experience (UX) design, and print media design.

Career Opportunities

Students graduating from the Communication Design Programme at IIAD can seamlessly adapt and constructively contribute to an industry that has a strong design philosophy. Communication Designer can work in the following domains


  • Print and Publication Design

    Print Design is considered to be a subset of graphic design. Publication Design is the strategic integration of text with images to support the content visually. Both Print and Publication design are intertwined and used to convey information through aesthetic designs that are printed and published. Publication design is wider in scope as it focuses on the design and production of small and large scale publications, both print and online. In a nutshell, Print Designers and Publication Designers are Graphic Designers who are experts at creating layouts that can be published. Publication Designers have rich experience in color schemes, typography, print, and online layouts.

    Some of India’s finest Publication Designs are:

    • Stardust
    • India Today
    • Outlook
    • Cosmopolitan
    • Forbes India
  • Advertising and Event Design

    Advertising is a type of paid interaction with customers. Organizations use advertising to help make and spread their image just as to legitimately offer items and administrations to people in general on the loose. Redundancy of the organization’s message makes a nature with the brand displayed. Advertising is essential to organizations attempting to coordinate shopper conduct since it is a controlled and quantifiable technique for mass selling and correspondences.

    Event Design or styling, on the other hand, refers to the process of incorporating aesthetic elements to support the theme or cause of the event. However, it has to be noted that Event Planners are not Event Designers or vice versa. Apart from the aesthetics of a particular event set up, event designers need to take care of the vibe and atmosphere of a specific event to an extent where that not only matches and represents the brand but also impresses attendees and marks a positive impact of the brand.

  • Brand and Identity Design

    A solid brand makes a positive relationship among purchasers and a business, item or administration. Brand & Identity is significant in light of the fact that it enables people in general to recall an organization and its items and like utilizing them. The components used to make a brand can incorporate name, logo, slogan, shading, music or jingle, and the message or sentiments that the organization wishes to connect with itself. Building up a brand identity for an item or administration enables an organization to separate an offering from other comparable items in a similar classification, and to position the item or administration in respect to the present market.

  • User Experience, User Interface Design and Interaction Design

    User Experience (UX) is the experience that a user goes through while interacting with a product. UX Design is considered to be the process by which the designer attempts to determine the experience. A UX designer is involved in the entire process of making a product useful, usable, and offers a seamless experience to the users.

    On the other hand, User Interface Design (UI) is a subset of UX which focuses on the visual experience of the user. UI determines how a user interacts with an interface that could be a website, an app, or a video game, digital kiosks, etc.

    Interaction Design (IxD) is known to be the design of interactive products and services. It is the practice of designing products, environments, systems and digital services. In Interaction design, the focus goes beyond the development of an item or products and expands to include various ways users can interact with.

  • Photography, Film and Animation

    Communication Design also offers photography and media enthusiasts the opportunity to hone their skills and talent in Photography, Film / Theatre / Television industry. There are innumerable prospects for students to not just learn but also work with industry experts in the genre of photography, television, film or theatre.

    Animation is the process of drawing, designing, sketching and preparing layouts of photographic sequences integrated in the multimedia and gaming products. Animation basically involves the use and management of still images to generate the illusion of movement. Typically, there are various forms of animation, some of them are:

    • Computer Animation
    • Traditional Animation
    • Stop-motion Animation
    • 2D Animation
    • 3D Animation
    • Flipbook Animation
    • Sand Animation
    • Clay Animation
    • Pixel Animation
  • Experience and New Media Design

    Experience and New Media Design is an amalgamation of various structure trains that meet up to impart items, data, and thoughts over a scope of three-dimensional situations. The genre considers the exhibition from the perspective of communication design and fabrication that include the dominance of spatial planning, picture control, shading, lighting, and mixed media, and working information of structures and typography.

  • Retail, Exhibition and Museum Design

    Retail, Exhibition, and Museum Designers are experts who create installations and displays for large scale exhibitions, museums and galleries for example, huge open presentations, gatherings, public exhibitions and transitory showcases for organizations, historical centers, libraries, and workmanship displays. They create displays that complement the aesthetics of a given space.

  • Design Research or Strategy

    Design Thinking is a tool and Design Research and Strategy is a specialized field and a method of design thinking. A design researcher or strategist can be described as a cross between an academic researcher, and a classic design. Design researchers and strategists generate value also termed as a utility in some cases from the end user. They also gather cumulative human experiences and artifacts to be processed synthetically.

  • Design History and Criticism

    One of the booming industries in Communication Design is Design History and Criticism. In response to the establishment of material culture, visual culture and art history, design history have had to incorporate criticism. It is the study of design and its various objects in their stylistic and historical contexts. Such as the design history and criticism, including the aesthetic, technical, social, cultural and political set up of the time.

Faculty

Facilities and Resources

  • Photography and Film Studio
  • Facility for Traditional Animation
  • Digital Resource Centre
  • Knowledge Resource Centre

Digital Resources

  • Digital Resource Centre with 60 Mac Workstations
  • Software
    • Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Adobe Stock, Illustrator Draw, Typekit, Premiere Pro, After Effects, Dreamweaver, Spark Post, Spark Video and more)
    • WGSN Trend Forecasting Software – the World’s leading trend authority

Knowledge Resource Center

  • IIAD Library offers an integrated access to a comprehensive range of academic and reference titles on Fashion , Communication and Interior Architecture,, to understand and thrive in the Industry. Books can be issued and used for references.
  • Online – Delnet Library Network

Admissions

For detailed information on the Eligibility, Application Process and Fee Structure, please click here.

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