The virtual and physical spaces enveloping us are being pervaded by various forms of technologies, media and messages across geographies. Out of this confluence has emerged a dynamic field of work - Communication Design. Whether it is a mobile shopping app, a TV advertisement, a chocolate wrapper, a movie poster, a website, a video-game, or a social-media platform, all are manifestations of Communication Design. The Communication Design degree at IIAD equips students to create and manipulate various media to convey messages that are effective, appropriate, aesthetic, and contextually relevant to appeal to the audience or user. Students use their training in visual, digital and technical literacy in Graphics, Animation, Film, Video, Photography, User Interface Design and Multimedia Applications that enable communication creation, dissemination and assimilation.
Instruction leans towards mentorship by industry experts, with a special emphasis on conceptual development and cutting-edge technological/digital training. We hope to encourage passion, artistic flair and an eye for technical precision in our graduates, along with a versatile adaptability to the opportunities and challenges of this dynamic emerging industry.
Once the students complete their foundation course, they begin their 3-year education in Communication Design. The curriculum for these three years is in tune with the teaching philosophy of thinking through making.
Holistic design education has 4 essential components - context, process, design realization and self and professional development. A successful design practitioner must have the knowledge and experience of these elements to confidently set forth on his/her professional and creative endeavours. Therefore, these 4 components form the essence of IIAD’s Communication Design courses and are taught in the form of 4 continuous modules over the course of 3 years. It is within these 4 modules and 3 years that various concepts, tools and techniques are taught and projects undertaken, each year becoming incrementally complex and rigorous.
At IIAD, the communication design program is supported with project-based model, emphasizing on creative deliberation of ideas, thereby nurturing the competence of talented young minds. Students are comforted with a comprehensive curriculum and distinctive pattern of teaching which enables them to polish their forte, and reach for the career goals. On completion of their design program, the fresh graduates will be equipped to visually represent ideas and forms with the help of aids like animation, photography, and illustration; amongst others. Consequently, this will ensure effective communication of the concept to the chosen audience.
Candidates must have appeared/passed the CBSE/ISC/IB (or any other equivalent board) 10+2 examination in any discipline. Candidates who have recently appeared for the examination and are awaiting their results may also apply.
Lateral entry into the 2nd year of the programme is possible for students who have successfully completed the first year of their design degree/diploma programme from a nationally or internationally recognized Design Institute.
The IIAD follows a TWO-STEP evaluation procedure for admission to its courses. Candidates will have to clear :
1. The IIAD Design Aptitude Test, or iDAT.
2. A comprehensive interview and portfolio assessment.
3. Students applying for Lateral Entry will be exempt from the iDAT and their admissions will be based on portfolio and personal interview.