E-commerce Revolution in Fashion Market: Career Opportunities for Designers, Merchandisers and Management Graduates

Overview The e-commerce revolution has reshaped the fashion market, making it a hub of career opportunities for designers, merchandisers and management graduates. With top fashion e-commerce sites in India—such as Myntra, Ajio, and Nykaa Fashion—relying on data-driven strategies, the demand for skilled professionals is rising. Fashion designers are now creating collections for digital-first brands using… Continue reading E-commerce Revolution in Fashion Market: Career Opportunities for Designers, Merchandisers and Management Graduates

Luxury Fashion Brands in 2025: Navigating Change and Growth

Overview This article explores the evolving landscape of luxury fashion in 2025, highlighting key trends that are reshaping the industry. It delves into topics such as digital transformation, AI-driven personalisation, sustainable practices, and global expansion strategies. This comprehensive analysis will examine how luxury brands navigate technological disruption while maintaining their core values of craftsmanship and… Continue reading Luxury Fashion Brands in 2025: Navigating Change and Growth

Reimagining Retail: How Interactive Visual Merchandising Drives Engagement in the Digital Age?

Table of contents Shoppers spend 20% more time in well-designed shops: Good window displays boost store traffic by 23%: Mannequins Can Increase Sales by a significant amount: Rise of Experiential Learning  The Power of Fashion Merchandising The Digital Revolution Rise of Interactive Display Evolution of Interactive Experiences in Visual Merchandising Types of Interactive Visual Merchandising… Continue reading Reimagining Retail: How Interactive Visual Merchandising Drives Engagement in the Digital Age?

What are the 4 P’s of Fashion Merchandising?

Table of contents Product in Fashion Merchandising Pricing in Fashion Merchandising Place in Fashion Merchandising Promotion in Fashion Merchandising   Image Courtesy: Elle Decor India Consumers buy first with their eyes. This idea creates the foundation for building both retail spaces and emotional connections for fashion merchandising which plays a crucial role in any retail… Continue reading What are the 4 P’s of Fashion Merchandising?

Scope of Fashion Merchandising

Table of contents What is Fashion Merchandising? How to become a Fashion Merchandiser? Career Paths in Fashion Merchandising Contemporary Trends and Innovations in Fashion Merchandising How is Fashion Merchandising Influenced by A.I.? Sustainable Practices in Fashion Merchandising Tips for Aspiring Fashion Merchandisers Frequently Asked Questions About Fashion Merchandising   Image Courtesy: Tyro In fashion, the… Continue reading Scope of Fashion Merchandising

Fashion Design 101: Understanding the Fundamentals of this Creative Discipline

Overview: This blog explores the core of fashion while tapping on the history of fashion to the current-day trends. It gives insights into the many vital parameters of fashion, namely creativity, technical skills, industry insights, and career avenues. It also gives a glimpse into the life of fashion stalwart Charles Frederick Worth. It explains how… Continue reading Fashion Design 101: Understanding the Fundamentals of this Creative Discipline

5 Indian Fashion Designers and Their Luxurious Flagship Stores

Five style gurus have opened lush and ambient spaces for loyal devotees of their craft to move away from the sanitised domains of online shopping into Indian craftsmanship embarking on creating immersive retail spaces. “Crowded narrow lanes with balconies jutting out of beautiful old mansions and homes, jostling for space in North Calcutta. Rich in… Continue reading 5 Indian Fashion Designers and Their Luxurious Flagship Stores

Indian Fashion Designers enroute Recycled Couture – Lakme Fashion Week X FDCI

Table of Contents: Iro Iro is a Circular Design Collective based in Jaipur CHAMAR – A tale of crafts and stitchers from historically ostracized Dalit community Two Point Two – Gender Agnostic Anti-Fashion Fashion Studio Six5Six a brand that works with R|Elan Engineered Denim Recycled polyester & Recycled Slub jersey Tisa Studio-Samaira – Inspired by… Continue reading Indian Fashion Designers enroute Recycled Couture – Lakme Fashion Week X FDCI

What is Fashion Business – A Complete Guide

Table of Contents Fashion Business Management- An Indian Fashion Industry perspective ? Latest fashion business trends Career Opportunities When we talk of ‘Fashion’, for most it is synonymous with hot couture shows, ramp walks, designer wear and all the glitter sans the gold. But do you understand what goes behind all this mayhem? There is… Continue reading What is Fashion Business – A Complete Guide

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