Reimagining Retail: How Interactive Visual Merchandising Drives Engagement in the Digital Age? Table of contents Shoppers spend 20% more time in well-designed shops: Good window displays boost store traffic by 23%: Mannequins Can Increase Sales by a significant amount: Rise of Experiential Learning The Power of Fashion Merchandising The Digital Revolution Rise of Interactive Display Evolution of Interactive Experiences in Visual Merchandising Types of Interactive Visual Merchandising… Continue reading Reimagining Retail: How Interactive Visual Merchandising Drives Engagement in the Digital Age?
What are the 4 P’s of Fashion Merchandising? Table of contents Product in Fashion Merchandising Pricing in Fashion Merchandising Place in Fashion Merchandising Promotion in Fashion Merchandising Image Courtesy: Elle Decor India Consumers buy first with their eyes. This idea creates the foundation for building both retail spaces and emotional connections for fashion merchandising which plays a crucial role in any retail… Continue reading What are the 4 P’s of Fashion Merchandising?
16 Inspiring Quotes By Iconic Fashion Designers Overview: Peek behind the seams of fashion history with an intimate look at 16 iconic designers who shaped the industry. Through their powerful quotes and lesser-known stories, explore how visionaries like Versace, Saint Laurent, and McQueen viewed style, creativity, and self-expression. Each designer’s journey reveals surprising facts – from Manish Malhotra’s modeling beginnings to Edith… Continue reading 16 Inspiring Quotes By Iconic Fashion Designers
Exploring Rajasthan’s Traditional Dresses and Textiles Overview: A detailed exploration of Rajasthan’s vibrant textile traditions and iconic clothing styles. The article examines the cultural significance of traditional garments, intricate craftsmanship techniques, and regional variations in designs and patterns. It highlights the role of these textiles in preserving cultural identity while adapting to contemporary fashion needs. Table of contents Language of Textiles… Continue reading Exploring Rajasthan’s Traditional Dresses and Textiles
Lakme Fashion Week 2024: Top 8 Trends That Stole the Show Overview: Read this article for a full account of the 49th Lakme Fashion Week hosted in March 2024. It focusses on eight key runway trends: strong silhouettes, sustainable fashion, cultural craftsmanship, modern-traditional fusion, inventive prints and patterns, comfort-focused designs, statement accessories, and streetwear. It highlights notable designers such as Rahul Mishra, Urvashi Kaur, and Gauri… Continue reading Lakme Fashion Week 2024: Top 8 Trends That Stole the Show
Celebrating Iconic Women Fashion Designers Who Revolutionised How We Dress Today Image Courtesy: Author Scroll through your Instagram feed today, and it’s flooded with highlights from the much-sought-after Lakme Fashion Week 2024. Bold colours, innovative designs and a powerful creative expression—true celebration of feminine energy that’s impossible to miss. Forget the glitz and glam of the fashion week for a moment. Let’s celebrate a different kind… Continue reading Celebrating Iconic Women Fashion Designers Who Revolutionised How We Dress Today
Analysing the Influence of High-End Trends: Trickle-Down Effect in Fashion Overview: The article delves into fashion’s trickle-down phenomenon, explaining how luxury trends influence mass-market fashion. It explores the journey of style elements from high-fashion runways to everyday wear, analyzing the cultural, economic, and social factors that drive this process. The piece examines real-world examples and the evolution of this theory in today’s fast-fashion era. Table… Continue reading Analysing the Influence of High-End Trends: Trickle-Down Effect in Fashion
Redefining Fashion Photography in the Age of Instagram Table of contents The Dominance of Instagram in the Fashion Landscape Instagram as a Major Platform for Fashion Imagery How is Instagram Influencing Fashion Photography? The Impactful Role of Fashion Influencers on Instagram The Rise of Micro-Influencers and Their Impact on Brand Storytelling Challenges of Instagram-Focused Fashion Photography Eight Examples of Outstanding Instagram Fashion Photography… Continue reading Redefining Fashion Photography in the Age of Instagram
Examining the Rise of Social Media as the New Fashion Narrator Table of contents What is Fashion Communication? Traditional Fashion Communication Channels Social Media Platforms and Fashion Communication Impact of Social Media on Fashion Communication Challenges and Controversies of using Social Media for Fashion Communication Future Trends in Fashion Communication using Social Media Case Studies in Fashion Communication The Way forward in Fashion Communication Remember… Continue reading Examining the Rise of Social Media as the New Fashion Narrator
Promoting Sustainability in Traditional Textiles Through Consumer Engagement Exploring the Role of Traditional Textiles in Shaping Societal Evolution Challenges in Preserving Traditional Craftsmanship The Impact of Globalisation on Traditional Textiles Consumer Awareness and Conscious Choices How Consumers Can Contribute Actively in Supporting Traditional Textiles? Role of Fashion Designers in Reviving Traditional Textiles Empowering Traditional Textiles: A Collective Call to Action “The history… Continue reading Promoting Sustainability in Traditional Textiles Through Consumer Engagement