The Business Behind Rental Fashion Table of contents From Owning to Experiencing: The Rental Revolution The Circular Fashion Fix: How Renting Reduces Waste How Luxury Industry is Embracing Rentals Breaking the Stigma: From “Second-Hand Shame” to Smart Shopping The Myths About Rental Fashion (And Why They’re Wrong) Sustainability or Just a Trend? The Truth About Rental Fashion What’s Next? The… Continue reading The Business Behind Rental Fashion
Are Graduate Fashion Shows Still Really Relevant? Table of contents Graduate Fashion Shows: A Showcase or More? The Runway Speaks: Stories of Innovation and Identity Redefining Graduate Fashion Shows: Narrating the Journey of Garment and Designer Student-led fashion show at IIAD The Indian fashion scene isn’t what it used to be. And that’s a good thing. Gaurav Gupta is dressing Shakira and… Continue reading Are Graduate Fashion Shows Still Really Relevant?
The Art of Allure Discrète: Lingerie’s Role in Defining Fashion Overview The Art of Allure Discrète: Lingerie’s Role in Defining Fashion” explores how lingerie transcends function to become a powerful symbol of identity, style and empowerment. From its French cultural roots and historical evolution to modern trends, inclusive design and sustainable innovations, this article traces lingerie’s journey as both intimate apparel and fashion statement. It… Continue reading The Art of Allure Discrète: Lingerie’s Role in Defining Fashion
Navigating the World of Fashion Internships: Top 9 Questions Answered Overview Internships are a game-changer for anyone aspiring to build a career in fashion. These fashion internships provide valuable, hands-on experience in a fast-paced industry, spanning design studios, fashion magazines, luxury brands and PR firms. Beyond theoretical knowledge gained in the classroom, fashion interns develop essential real-world skills such as time management, communication, and professionalism.… Continue reading Navigating the World of Fashion Internships: Top 9 Questions Answered
The Psychology of Pricing: How Brands Engineer Value Perception Overview The psychology of pricing is a powerful tool brands use to shape consumer perception and drive sales. Luxury brands employ high prices as a gatekeeper, creating exclusivity and perceived value, while mass-market brands use aggressive pricing strategies like discounts and psychological pricing to capture market share. Explore the tricks brands use—like ₹999 pricing… Continue reading The Psychology of Pricing: How Brands Engineer Value Perception
What is Fashion Designing in the Age of AI and Personalisation? Overview Fashion design in 2025 is shaped by a dynamic exchange between human creativity and AI-driven innovation. From trend forecasting and digital fashion to sustainable production and personalised styling, AI is transforming how designers work while enhancing efficiency and expanding creative possibilities. However, the core of fashion remains deeply tied to storytelling, cultural expression and… Continue reading What is Fashion Designing in the Age of AI and Personalisation?
E-commerce Revolution in Fashion Market: Career Opportunities for Designers, Merchandisers and Management Graduates Overview The e-commerce revolution has reshaped the fashion market, making it a hub of career opportunities for designers, merchandisers and management graduates. With top fashion e-commerce sites in India—such as Myntra, Ajio, and Nykaa Fashion—relying on data-driven strategies, the demand for skilled professionals is rising. Fashion designers are now creating collections for digital-first brands using… Continue reading E-commerce Revolution in Fashion Market: Career Opportunities for Designers, Merchandisers and Management Graduates
The Role of Trims in Garment Design Overview: Trims are integral to garment design, blending function and aesthetics. From historical embellishments symbolising prestige to modern innovations shaping contemporary fashion, trims have evolved to become both practical and expressive elements in textile design. Whether reinforcing a garment’s structure, enhancing its fit, or adding decorative detail, trims play a crucial role across fashion, home… Continue reading The Role of Trims in Garment Design
Fashion Design Entrance Exams 2025: iDAT, NIFT, NID, UCEED, iDAT & Other Tests Explained Overview Fashion design is a dynamic and creative field that attracts numerous aspirants each year. To gain admission into prestigious fashion design institutes in India, candidates must clear various entrance exams. Fashion design entrance exams are pivotal for students aspiring to make their mark in the dynamic world of design. For 2025, top exams like… Continue reading Fashion Design Entrance Exams 2025: iDAT, NIFT, NID, UCEED, iDAT & Other Tests Explained
Top Fashion Designer Skills: The Ultimate Self-Assessment Guide in 2025 Overview: Fashion design is a dynamic career that merges creativity, technical expertise, and strategic thinking. As the fashion industry continues to evolve, self-assessment plays a crucial role in staying ahead. This guide explores essential skills, including creative problem-solving, technical design proficiency, and market awareness, while emphasizing the importance of soft skills like communication and time… Continue reading Top Fashion Designer Skills: The Ultimate Self-Assessment Guide in 2025