Which font should you choose? The eternal debate before any big branding project. A brief hits your inbox and 3 hours go by just in downloading and trying out new fonts. Another 3 hours go by, and you’re still not happy with the results. Another 3, and you’re attempting to recreate references somebody forwarded you. End result: you’re emotionally drained, your head hurts, and you don’t want to… Continue reading Which font should you choose? The eternal debate before any big branding project.
Designing: Meaning, Importance & History of Designing Most people understand what design is but they find it difficult to elaborate. It is a struggle to explain what design is because of its elusive nature and scope as broad as the horizon. However, any designer worth their salt is aware that design is more than making things look pretty or facilitating life with… Continue reading Designing: Meaning, Importance & History of Designing
Relationship Between Art, Craft And Design In An Indian Context Arts and Crafts – these are words that we all understand but do we really know them? For the layman these words may be used interchangeably but for a design student/professional, subtlety adds flavor to their knowledge base. Without further ado, let’s jump right into the basics. What is Craft? Craft is any activity involving… Continue reading Relationship Between Art, Craft And Design In An Indian Context