What is Fashion Styling Overview: The fashion industry is vast; hence, this blog breaks down what fashion styling exactly is. It covers the role and duties a fashion stylist is expected to perform while highlighting the versatility of this field. Besides foundational knowledge, it highlights how fashion stylists can start their own business via freelancing after finishing their education.… Continue reading What is Fashion Styling
What is Fashion Merchandising Table of contents Introduction Scope of fashion merchandising Getting into fashion merchandising Career Opportunities in Fashion Merchandising Future in Fashion Merchandising Source- syte.ai If the world of fashion intrigues you and marketing and business management of fashion interests you, fashion merchandising may be the right career option for you. So, what is fashion merchandising? The… Continue reading What is Fashion Merchandising
Growth of Handloom Industry in India Table of contents Key Growth Drivers Major handloom destinations in India India is a land of rich cultural traditions. The history of the Indian textile industry is as old as antiquity. From textiles of Indus Valley Civilisation to that of the Delhi Sultanate or the Mughal era, each showcases the diversity of Indian tradition.… Continue reading Growth of Handloom Industry in India
Virtual Reality in Fashion Retail Space Table of contents What is VR? Digital fashion Riding the phygital wave Pros of digital fashion Challenges to digital fashion Malleable Communication, Optimizing Operations “If you could conjure just the right virtual world, it would open up souls and math and love” —Jaron Lanier Virtual reality (VR) is at the heart of the movement… Continue reading Virtual Reality in Fashion Retail Space
What is Fashion Business – A Complete Guide Table of Contents Fashion Business Management- An Indian Fashion Industry perspective ? Latest fashion business trends Career Opportunities When we talk of ‘Fashion’, for most it is synonymous with hot couture shows, ramp walks, designer wear and all the glitter sans the gold. But do you understand what goes behind all this mayhem? There is… Continue reading What is Fashion Business – A Complete Guide
An introduction to Technical Textiles One of India’s oldest industries is the Textile industry. Known for its hand spun fabrics, intricate embroideries and traditional textiles, the textile industry is also amongst the largest employers in the country. One of India’s biggest advantages and strength lies in it being the largest producer of cotton and jute and second largest producer of… Continue reading An introduction to Technical Textiles
Luxury Brand Management: Prospects and Outlook Overview: In this blog, we discuss luxury brand management, which essentially involves building and maintaining the identity of luxury brands in line with their premium messaging and exclusivity. It speaks about the role of luxury brand managers in research, strategising, and overseeing the overall marketing campaigns. It mentions how creativity, strong interpersonal skills, and understanding… Continue reading Luxury Brand Management: Prospects and Outlook
What is Fashion Technology? Technology has permeated virtually every industry in an effort to make processes simpler and more effective. This trend can be attributed to the pursuit of convenience and efficacy. The field of fashion has innovatively exploited technology for automating, customising, and speeding up the fashion space. This has significantly impacted leading things in an effective panel… Continue reading What is Fashion Technology?
WHAT IS VISUAL MERCHANDISING The main aim of every brand that we see in the market is to attract and appeal to its customers. The branding activities such as the brand’s logo, social media handles, story of the brand, and themes are entirely designed to entice the customers to enter their store and make a purchase. Whenever we go… Continue reading WHAT IS VISUAL MERCHANDISING
FDCI Lakme Fashion Week (LFW) 2022 Heading towards Sustainable Fashion The FDCI LFW 2022 brought to the fore the need for joy, the importance of recycling and why sustainability should be at the core of style. It is a historic moment for the devotees of fashion, as after almost 16 years the India Fashion Week, travelled to Mumbai, for a physical format. It was as… Continue reading FDCI Lakme Fashion Week (LFW) 2022 Heading towards Sustainable Fashion