The Psychology of Pricing: How Brands Engineer Value Perception Overview The psychology of pricing is a powerful tool brands use to shape consumer perception and drive sales. Luxury brands employ high prices as a gatekeeper, creating exclusivity and perceived value, while mass-market brands use aggressive pricing strategies like discounts and psychological pricing to capture market share. Explore the tricks brands use—like ₹999 pricing… Continue reading The Psychology of Pricing: How Brands Engineer Value Perception
What is Fashion Designing in the Age of AI and Personalisation? Overview Fashion design in 2025 is shaped by a dynamic exchange between human creativity and AI-driven innovation. From trend forecasting and digital fashion to sustainable production and personalised styling, AI is transforming how designers work while enhancing efficiency and expanding creative possibilities. However, the core of fashion remains deeply tied to storytelling, cultural expression and… Continue reading What is Fashion Designing in the Age of AI and Personalisation?
E-commerce Revolution in Fashion Market: Career Opportunities for Designers, Merchandisers and Management Graduates Overview The e-commerce revolution has reshaped the fashion market, making it a hub of career opportunities for designers, merchandisers and management graduates. With top fashion e-commerce sites in India—such as Myntra, Ajio, and Nykaa Fashion—relying on data-driven strategies, the demand for skilled professionals is rising. Fashion designers are now creating collections for digital-first brands using… Continue reading E-commerce Revolution in Fashion Market: Career Opportunities for Designers, Merchandisers and Management Graduates
Fashion Design Entrance Exams 2025: iDAT, NIFT, NID, UCEED, iDAT & Other Tests Explained Overview Fashion design is a dynamic and creative field that attracts numerous aspirants each year. To gain admission into prestigious fashion design institutes in India, candidates must clear various entrance exams. Fashion design entrance exams are pivotal for students aspiring to make their mark in the dynamic world of design. For 2025, top exams like… Continue reading Fashion Design Entrance Exams 2025: iDAT, NIFT, NID, UCEED, iDAT & Other Tests Explained
Top Fashion Designer Skills: The Ultimate Self-Assessment Guide in 2025 Overview: Fashion design is a dynamic career that merges creativity, technical expertise, and strategic thinking. As the fashion industry continues to evolve, self-assessment plays a crucial role in staying ahead. This guide explores essential skills, including creative problem-solving, technical design proficiency, and market awareness, while emphasizing the importance of soft skills like communication and time… Continue reading Top Fashion Designer Skills: The Ultimate Self-Assessment Guide in 2025
A Day in the Life at Top Fashion Design Colleges in India Overview The article gives an insight into life at the top fashion design colleges in India. It delves into themes such as classroom learning, practical lessons, skill development and extracurricular activities that play a vital role in shaping the careers of fashion design enthusiasts. This article will be a playbook for fashion design enthusiasts looking… Continue reading A Day in the Life at Top Fashion Design Colleges in India
Is Fashion Design Drawing Necessary for a Career in Fashion? Overview In the steadily growing field of fashion designing, innovations in technology and evolving industry norms present opportunities to challenge traditional practices. One such skill that is indispensable in the fashion industry is design drawing, which includes hand-drawn sketches, digital tools, and software. Mastering these technologies enhances designers creative expression and allows them to communicate… Continue reading Is Fashion Design Drawing Necessary for a Career in Fashion?
Fashion Designer Specialisations: Comprehensive Guide to Finding Your Niche in the Industry Overview This article explores the various specialisations within the fashion design industry, helping designers identify their niche. It covers market-based specialisations like luxury, haute couture, and sustainable fashion, as well as demographic-focused areas such as womenswear, menswear, and childrenswear. The article also delves into technical aspects like pattern making, textile design, and digital printing. Emphasising… Continue reading Fashion Designer Specialisations: Comprehensive Guide to Finding Your Niche in the Industry
Luxury Fashion Brands in 2025: Navigating Change and Growth Overview This article explores the evolving landscape of luxury fashion in 2025, highlighting key trends that are reshaping the industry. It delves into topics such as digital transformation, AI-driven personalisation, sustainable practices, and global expansion strategies. This comprehensive analysis will examine how luxury brands navigate technological disruption while maintaining their core values of craftsmanship and… Continue reading Luxury Fashion Brands in 2025: Navigating Change and Growth
How to Become A Fashion Designer After 12th In India? Overview This blog provides steps to becoming a fashion designer in India after pursuing 12th std. It covers all the necessary information about the educational requirements, entrance exams, and types of fashion design courses that students can choose to pursue after 12th. It mentions some of the top fashion design institutes in the country and… Continue reading How to Become A Fashion Designer After 12th In India?