AI & Digital Transformation Course

Luxury Business Management is a specialised discipline that deals with the strategic management of high-end goods and services, encompassing industries such as fashion, automobiles, jewellery, hospitality and lifestyle. It extends beyond conventional business management practices by examining the psychology of luxury consumers, shaping brand prestige and crafting exceptional customer experiences. It involves brand positioning, consumer psychology, market analysis and customer experience strategies tailored to exclusive and aspirational products. The field focuses on maintaining brand prestige, balancing heritage with innovation and navigating global luxury market dynamics.

A luxury business manager blends creativity with business acumen to drive success in the high-end market, focusing on exclusive brand experiences and premium customer relationships. Their responsibilities include:

• Upholding the brand’s premium image.
• Attracting affluent clients and fostering lasting relationships.
• Prioritising personalisation and customisation.
• Leveraging technology to enhance customer relationships.
• Analysing markets to stay ahead of consumer desires.
• Crafting immersive brand experiences.

A career in luxury brand management offers diverse and exciting opportunities for career growth and specialisation in a rapidly expanding global market. You can explore various roles such as luxury retail manager, luxury marketing manager, luxury sales head, brand manager, PR specialist, product marketing manager and fashion retail buyer. With a degree in luxury brand management, you can access high-demand positions in jewellery, fashion, travel and technology, working for top luxury brands and shaping the future of the industry. If you’re passionate about luxury goods, brand storytelling and connecting with discerning consumers, a career in luxury management offers a promising and rewarding path.

IIAD’s comprehensive four-year Luxury Business Management programme combines foundational business principles with the nuances of the luxury industry. The curriculum includes luxury brand strategy, digital marketing, data analytics and sustainability. It also features an eight-week internship in the Indian luxury fashion ecosystem and a four-week international excursion to fashion capitals like Milan or Paris. The final year focuses on advanced practices, ethics, and international expansion, culminating in a capstone project or strategic consulting with a luxury brand. This approach equips students with entrepreneurship, leadership, management, marketing, and retail skills, along with career guidance, CV building and networking opportunities.

Global Education Standards

At IIAD, the curriculum for the Luxury Business Management programme aligns with international benchmarks, ensuring adherence to global standards. For more details, please check out the international progressions page or speak with our admissions counsellors.

International Opportunities

Envision a future in luxury business on a global scale? Our Luxury Business Management programme offers pathways to turn that vision into reality, with opportunities for international transfer. You can embark on your international journey by transferring to top-tier universities in the UK, US, Australia and Canada.

Develop a strong foundation in luxury business management at IIAD over two or three years. Then, seamlessly transition to your preferred university abroad using a flexible transfer model tailored to your ambitions. Choose from a concentrated two-year track leading to international advancement, or opt for a three-year programme at IIAD with the flexibility to transfer to a university of your choice afterwards.

For further details, connect with our admissions counsellors or explore our international progressions page.

Industry engagement is central to the Luxury Business Management programme at IIAD, providing students with firsthand insights into the workings of the luxury sector. Guest lectures, masterclasses and mentorship sessions bring professionals from leading luxury brands into the classroom, offering perspectives on industry dynamics and career pathways.

Students take on internships that present real-world challenges and opportunities to build professional networks. Visits to luxury boutiques, showrooms and manufacturing facilities, along with participation in industry events and conferences, shape their understanding of the field. Initiatives such as the Luxury Symposium, Industry Conclave and the Annual Grad Show bring together key figures from the sector. A few names include Abhimanyu Mehta, CEO of Lamborghini Delhi; Sunil Negi, Unit Head of Tangerine Skies Pvt Ltd (manufacturers of Michael Kors, COACH and Kate Spade); Anisha Malik, Co-founder of Sunlight Chronicle; and Jessica Singh, Founder & Director of Stanley Communications. These interactions equip students with the knowledge and connections essential for navigating the luxury business landscape.

Luxury Business Management is becoming increasingly specialised as consumer expectations shift toward quality, craftsmanship and long-term value. According to Fortune Business Insights, the global luxury goods market, valued at USD 272.74 billion in 2022, is projected to grow at a CAGR (Compound Annual Growth Rate) of 4.7% – 5.4%, reaching nearly USD 390 billion by 2030. Brands are responding with greater transparency and innovation, reinforcing the demand for skilled professionals.

As digital transformation and evolving consumer priorities reshape the industry, expertise in brand strategy, high-end retail, targeted marketing and product innovation is essential. The sector also spans luxury hospitality, event planning, e-commerce and consultancy, all requiring an understanding of exclusivity, sustainability and personalisation.

With shifting consumer priorities, those entering the luxury industry must be equipped to navigate these changes while maintaining the exclusivity that defines the sector.

Career Service Division

At IIAD, we understand the importance of preparing you for a successful career in the competitive luxury market. Our dedicated Career Services Division (CSD) is committed to providing Luxury Business Management students with exceptional placement, internship and industry integration opportunities. The CSD organises impactful workshops with industry experts, assists you in crafting compelling professional profiles and hosts networking events that connect you with leading luxury brands.

Focused Internships and Placements

IIAD students gain a competitive edge through internships and placements at luxury organisations such as Simrat Rawat(2021-2024) at Lamborghini, Reiya Oberoi (2021-2024) at Versace and Kaashvi Minocha (2021-2024) at the House of Multistory. Our students have interned at several notable brands such as Chanel, Salvatore Ferragamo, Hugo Boss, Gucci, IBM, Yatra, Stanley Communications, Tangerine Skies Pvt Ltd (manufacturer of Michael Kors, COACH and Kate Spade) and Sunlight Chronicle. These brands actively engage with IIAD, offering invaluable insights and mentorship.

Global Education Opportunities

IIAD offers a unique learning experience with global opportunities for academic advancement through international transfer and exchange programmes. Our academic association with Kingston University in London, a top-ranked art and design school, provides exceptional opportunities. IIAD also has collaborations with other leading universities, including the University for the Creative Arts, Nottingham Trent University, Coventry University and Arts University Bournemouth, creating chances for students to transfer and participate in global exchange programmes.

The Luxury Business Management programme can open doors to a wide range of exciting and rewarding job roles within the luxury industry. Some potential career paths include:

• Entrepreneurship: Develop a deep understanding of the entrepreneurial process, from generating ideas to securing funding and launching a business.
• Luxury Branding: Learn how to create a unique and compelling brand identity that resonates with desired consumers.
• Marketing and Sales: Master the art of reaching the target market and driving sales through effective marketing and sales strategies.
• Financial Management: Gain the skills to manage finances effectively and make sound business decisions.
• Operations Management: Learn how to streamline operations and deliver exceptional customer experiences.
• PR Manager: Maintaining relationships with media outlets, crafting press releases and managing brand reputation.
• International Expansion: Prepare an understanding of the challenges and opportunities of expanding luxury business at an international level.

Students must appear for the IIAD Management Test (IMAT) to attain admission.

• Entrance Test: The IIAD Management Test (IMAT) is designed to evaluate a candidate’s creativity, visual abilities, cultural knowledge and logical reasoning. The test format includes a mix of visual tasks, written exercises, single-word responses and multiple-choice questions.
• Eligibility: You must have completed your 10+2 or equivalent with a minimum of 50% aggregate marks. Even if you are awaiting your Class XII results, you can apply.

Have more questions? Our admission counsellors are here to guide you through every step of your journey.

IIAD provides merit-cum means scholarships to deserving students. The information about applying for a scholarship will be made available along with the offer of admission. For more information, view the fee structure.