Our five-pronged approach focuses on your individual strengths to develop your unique qualities towards making you an exemplary pi- designer.
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BridgingBusiness PracticesAI and Innovation
Reflecting the realities of today’s business landscape—dominated by digital disruption, automation and AI-driven business models—the curriculum blends managerial perspectives with emerging skills across FinTech, digital marketing, analytics and entrepreneurship.
Designed to shape innovative managers, informed decision-makers and entrepreneurial creators, the programme encourages students to develop critical thinking, ethical responsibility and a human-centric approach to technology adoption. Through challenge-based learning, hands-on projects, industry immersion, and startup incubation, students engage with real-world problems and prototype solutions that blend strategy, creativity, and advanced technologies.
Build fluency in AI, analytics and automation tools to solve business problems with speed, accuracy and innovation.
Develop strong foundations across management, marketing, finance, HR and operations — learning to take decisions backed by data, insight and market intelligence.
Explore how digital platforms, fintech models, cloud tech, blockchain and predictive systems reshape modern business ecosystems.
Engage in case studies, simulations, hackathons, startup incubation and industry-linked projects that translate classroom knowledge into applicable skill.
BUSINESS STRATEGY + FINANCIAL LITERACY + DIGITAL INTELLIGENCE + MARKET ANALYSIS + AI TOOLS + DATA VISUALIZATION + COMMUNICATION FOR BUSINESS + DIGITAL MARKETING ESSENTIALS
Establish a strong foundation in core business principles — management, finance, economics, and digital intelligence — while learning how organizations operate in a technology-centered world. Students work with AI platforms, analytics dashboards and digital marketing tools to interpret data, study markets, and solve business problems through structured research and real-world mini-projects.
FINTECH SYSTEMS & DIGITAL PAYMENT FRAMEWORKS + E-COMMERCE BUSINESS MODELS + BUSINESS ANALYTICS & DATA-INSIGHT TOOLS + AI PROTOTYPING & APPLICATION DEVELOPMENT + STRATEGIC MARKETING & GROWTH DESIGN + BLOCKCHAIN-ENABLED BUSINESS SOLUTIONS + DIGITAL SUPPLY CHAIN SYSTEMS + INTERDISCIPLINARY INNOVATION
Dive into emerging tools and business technologies by developing prototypes, experimenting with FinTech models, and creating digital business strategies. Students analyze customer and financial data, evaluate e-commerce ecosystems and design innovation-led solutions using AI, blockchain, and analytics. Learning is collaborative and application-driven, focused on solving real business inefficiencies with measurable outcomes.
INDUSTRY IMMERSION & BUSINESS OPERATIONS + CLIENT PROJECT EXECUTION + DIGITAL STRATEGY APPLICATION LABS + REAL-TIME DECISION-MAKING FRAMEWORKS + WORKPLACE-READY PROFESSIONAL PRACTICE + BUSINESS COMMUNICATION & BEHAVIOUR + APPLIED AI USE-CASES IN ENTERPRISES + PERFORMANCE-FOCUSED INDUSTRY ENGAGEMENT
Students step into real business environments to apply what they’ve learned — from strategy, analytics, and digital systems to client communication and problem-solving. The internship exposes them to live workflows, cross-team collaboration, and outcome-focused decision-making, helping them understand how AI and digital tools operate beyond the classroom. This is where professional readiness begins to take shape — with work samples, reports, and applied learnings feeding directly into their portfolio and growth trajectory.
MACHINE LEARNING SYSTEMS + NATURAL LANGUAGE PROCESSING (NLP) + WEB 3.0 & DECENTRALISED FINANCE (DeFi) + PREDICTIVE & PRESCRIPTIVE ANALYTICS + DATA-DRIVEN BUSINESS LEADERSHIP + AI-POWERED STRATEGY & DECISION-MAKING + VENTURE CREATION & STARTUP INNOVATION + EMERGING TECH BUSINESS MODELS
Advance into high-level business strategy, entrepreneurial innovation, and AI-enabled decision-making. Students engage with ML algorithms, digital finance ecosystems, NLP applications and advanced analytics to design intelligent business solutions. The year encourages independent thinking, leadership, and specialization — culminating in the creation of AI-powered prototypes, strategic pitches, and venture-ready business concepts.
GLOBAL BUSINESS IMMERSION + EMERGING TECH FUTURES + INTERNATIONAL DIGITAL MARKETS + SMART CITY INNOVATION SYSTEMS + CROSS-CULTURAL BUSINESS INTELLIGENCE + EUROPEAN BUSINESS & TECHNOLOGY MODELS + GLOBAL AI & INNOVATION LAB EXPOSURE + DESIGN-LED STRATEGY & FUTURE THINKING
A four-week immersion across Milan and Paris introduces students to global business ecosystems, innovation labs, digital startups, and future-driven enterprises. Through workshops, guided visits, studio tours and industry interactions, students experience how AI, research, sustainability and digital processes are shaping global markets. The excursion sharpens cultural adaptability, global business perspective and international communication — preparing them to think, work and create on a world stage.
ADVANCED AI STRATEGY + DIGITAL BUSINESS RESEARCH & REPORTING + ETHICS & GOVERNANCE IN AI-LED ORGANISATIONS + APPLIED ANALYTICS FOR STRATEGIC DECISION-MAKING + AI-ENABLED BUSINESS MODEL DESIGN + BUSINESS PLAN / LIVE INDUSTRY PROJECT
Transition into the professional world through an industry internship and a capstone project that integrates AI, business strategy, and research-based innovation. Students apply analytical models, automation tools and business frameworks to real problems, supported by structured reporting and live prototype presentation. Graduates strengthen domain expertise, build professional portfolios, and step confidently into careers or entrepreneurial pathways.
India’s digital economy is on track to cross the US$1 trillion mark by 2030 — a surge powered by mobile-first behaviour, growing e-commerce and widespread digital adoption. As businesses across sectors accelerate AI adoption, automation and data-driven strategies, the demand for professionals who blend business acumen with technological fluency continues to rise. This degree is built for those who want to shape how business thinks, works and scales — translating AI, analytics and automation into strategy, performance and measurable outcomes — fully aligned with the workforce needs of a digital-first economy.
She has over 30 years of experience in teaching. She completed her PhD in Economics from Mumbai University and thereafter headed the Department of Economics at a college in Mumbai University. She went on to work as Dean PGDM with IILM-Management Institute at Lodhi Road.
course leader
With over 16 years of extensive experience in education, Alka Gupta stands as a distinguished educator. She earned her Master's degree in Commerce from Hansraj College (DU), complemented by UGC-NET (Commerce) certification, B. Com. (Hons.) degree, Bachelor's in Education qualification, and a Postgraduate Certificate in Academic Practices.
Swati Singh has been a fashion enthusiast for over 20 years now. She completed her Bsc in Textiles from Delhi University in 1999 and thereafter her Masters in Fashion Technology from NIFT Delhi in 2001.
Abhishek Kumar Verma holds a master’s degree in fashion experience and design management (luxury specialisation) from the SDA Bocconi School of Management, Italy, wherein he has worked on various collaborative projects with brands like L'Oreal, Esprit, Marc by Marc Jacobs, Moreschi, Tod's, and Calvin Klein, to name a few.
A visual merchandising professional who has worked for well-known retail brands, including Arvind Brands, Numero UNO Jeanswear, and Puma. He also taught numerous workshops on visual merchandising and retail display to brands and retail professionals, emphasising "experiential learning." He has spent the past ten years working in the fast-paced retail industry.
Gargi is a driven professional with a Bachelor's degree in Hotel & Hospitality Administration from the Institute of Hotel Management (IHM), Gwalior, Madhya Pradesh, and a Master's degree in Business Administration (MBA), Marketing from Indira Gandhi National Open University (IGNOU), Delhi.
With 9+ years of industry experience, Neha Bohra Singh has worked with Jane Ashley as a fashion designer, Primo Knot as an assistant manager in design, Vishal Mega Mart as a senior buyer, and Snapdeal as a manager of buyer and sourcing. She has completed her Bachelor of Commerce (B.Com.) from Delhi University and her Post Graduate Diploma in Fashion from Pearl Academy of Fashion, New Delhi.
IIAD’s purpose-built campus is optimized to meet the evolving learning-teaching needs of its innovative pedagogy and curriculum. The environment’s flexible spaces include studios, digital labs and 3D material workshops, which are all designed to facilitate seamless multidisciplinary collaborations and exchanges.
To bridge gaps between the student and the Industry, design professionals from various fields are invited to the campus to impart practical knowledge.
Industry and academia come together to dialogue over critical issues in design.
Industry-integrated events to offer students one-on-one networking opportunities.
The library at IIAD is well equipped with both online and offline resources to provide an in-depth understanding of trends, market study & analysis, etc.
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Luxury Business Management is a specialised discipline that deals with the strategic management of high-end goods and services, encompassing industries such as fashion, automobiles, jewellery, hospitality and lifestyle. It extends beyond conventional business management practices by examining the psychology of luxury consumers, shaping brand prestige and crafting exceptional customer experiences. It involves brand positioning, consumer psychology, market analysis and customer experience strategies tailored to exclusive and aspirational products. The field focuses on maintaining brand prestige, balancing heritage with innovation and navigating global luxury market dynamics.
A luxury business manager blends creativity with business acumen to drive success in the high-end market, focusing on exclusive brand experiences and premium customer relationships. Their responsibilities include:
A career in luxury brand management offers diverse and exciting opportunities for career growth and specialisation in a rapidly expanding global market. You can explore various roles such as luxury retail manager, luxury marketing manager, luxury sales head, brand manager, PR specialist, product marketing manager and fashion retail buyer. With a degree in luxury brand management, you can access high-demand positions in jewellery, fashion, travel and technology, working for top luxury brands and shaping the future of the industry. If you’re passionate about luxury goods, brand storytelling and connecting with discerning consumers, a career in luxury management offers a promising and rewarding path.
Bachelor’s Degrees
Four-year undergraduate programmes focusing on foundational business principles and the nuances of the luxury industry.
Equips students with fashion fundamentals, management principles, marketing, merchandising, customer relationship management and retail management.
Master’s Degrees (MA, MSc)
Postgraduate programmes are designed to deepen knowledge of the luxury industry, master brand management strategies, analyse consumer data and implement effective communication and marketing strategies.
Specialisations are often available in areas like fashion and luxury marketing, international luxury industries management, or luxury experiences management. Focus on intangible elements like consumer experience and social media impact.
Online/Offline Diplomas
A shorter programme that provides basic knowledge for individuals aiming for entry-level roles in the luxury management sector.
Available in online and offline formats for flexible learning, it’s ideal for beginners seeking a career transition into UX and covers basics of user research, interaction design and prototyping.
Core Focus
Exclusive, high-end experiences, emotional connection, artistry
Volume-based practicality, efficiency
Excellence vs. Efficiency
Develops exceptional, high-quality goods, with an emphasis on artistry and craftsmanship
Aims for efficient output at scale. Prioritises production volume
Brand Storytelling
Relies heavily on brand foundation, heritage and emotional bonds with consumers
Branding may focus less on history, emotional resonance, and exclusivity
Targeted Consumers
Refined consumers who seek exclusive and personalised experiences, value status and uniqueness.
Aims to reach larger groups of customers and often focuses on affordability and functionality.
Product Quality
The design process and artistic production surpass generic quality standards with careful attention to detail.
Design is often driven by practicality and cost-effectiveness, focusing on meeting the needs of a larger market.
Market Focus
Operates in a niche market, limited availability, customised services, thrives on scarcity and personalised experiences
Operates in competitive environments and high-volume markets, price and functionality are major selling points.
IIAD’s comprehensive four-year Luxury Business Management programme combines foundational business principles with the nuances of the luxury industry. The curriculum includes luxury brand strategy, digital marketing, data analytics and sustainability. It also features an eight-week internship in the Indian luxury fashion ecosystem and a four-week international excursion to fashion capitals like Milan or Paris. The final year focuses on advanced practices, ethics, and international expansion, culminating in a capstone project or strategic consulting with a luxury brand. This approach equips students with entrepreneurship, leadership, management, marketing, and retail skills, along with career guidance, CV building and networking opportunities.
Global Education Standards
At IIAD, the curriculum for the Luxury Business Management programme aligns with international benchmarks, ensuring adherence to global standards. For more details, please check out the international progressions page or speak with our admissions counsellors.
International Opportunities
Envision a future in luxury business on a global scale? Our Luxury Business Management programme offers pathways to turn that vision into reality, with opportunities for international transfer. You can embark on your international journey by transferring to top-tier universities in the UK, US, Australia and Canada.
Develop a strong foundation in luxury business management at IIAD over two or three years. Then, seamlessly transition to your preferred university abroad using a flexible transfer model tailored to your ambitions. Choose from a concentrated two-year track leading to international advancement, or opt for a three-year programme at IIAD with the flexibility to transfer to a university of your choice afterwards.
For further details, connect with our admissions counsellors or explore our international progressions page.
Industry engagement is central to the Luxury Business Management programme at IIAD, providing students with firsthand insights into the workings of the luxury sector. Guest lectures, masterclasses and mentorship sessions bring professionals from leading luxury brands into the classroom, offering perspectives on industry dynamics and career pathways.
Students take on internships that present real-world challenges and opportunities to build professional networks. Visits to luxury boutiques, showrooms and manufacturing facilities, along with participation in industry events and conferences, shape their understanding of the field. Initiatives such as the Luxury Symposium, Industry Conclave and the Annual Grad Show bring together key figures from the sector. A few names include Abhimanyu Mehta, CEO of Lamborghini Delhi; Sunil Negi, Unit Head of Tangerine Skies Pvt Ltd (manufacturers of Michael Kors, COACH and Kate Spade); Anisha Malik, Co-founder of Sunlight Chronicle; and Jessica Singh, Founder & Director of Stanley Communications. These interactions equip students with the knowledge and connections essential for navigating the luxury business landscape.
Luxury Business Management is becoming increasingly specialised as consumer expectations shift toward quality, craftsmanship and long-term value. According to Fortune Business Insights, the global luxury goods market, valued at USD 272.74 billion in 2022, is projected to grow at a CAGR (Compound Annual Growth Rate) of 4.7% – 5.4%, reaching nearly USD 390 billion by 2030. Brands are responding with greater transparency and innovation, reinforcing the demand for skilled professionals.
As digital transformation and evolving consumer priorities reshape the industry, expertise in brand strategy, high-end retail, targeted marketing and product innovation is essential. The sector also spans luxury hospitality, event planning, e-commerce and consultancy, all requiring an understanding of exclusivity, sustainability and personalisation.
With shifting consumer priorities, those entering the luxury industry must be equipped to navigate these changes while maintaining the exclusivity that defines the sector.
Career Service Division
At IIAD, we understand the importance of preparing you for a successful career in the competitive luxury market. Our dedicated Career Services Division (CSD) is committed to providing Luxury Business Management students with exceptional placement, internship and industry integration opportunities. The CSD organises impactful workshops with industry experts, assists you in crafting compelling professional profiles and hosts networking events that connect you with leading luxury brands.
Focused Internships and Placements
IIAD students gain a competitive edge through internships and placements at luxury organisations such as Simrat Rawat(2021-2024) at Lamborghini, Reiya Oberoi (2021-2024) at Versace and Kaashvi Minocha (2021-2024) at the House of Multistory. Our students have interned at several notable brands such as Chanel, Salvatore Ferragamo, Hugo Boss, Gucci, IBM, Yatra, Stanley Communications, Tangerine Skies Pvt Ltd (manufacturer of Michael Kors, COACH and Kate Spade) and Sunlight Chronicle. These brands actively engage with IIAD, offering invaluable insights and mentorship.
Global Education Opportunities
IIAD offers a unique learning experience with global opportunities for academic advancement through international transfer and exchange programmes. Our academic association with Kingston University in London, a top-ranked art and design school, provides exceptional opportunities. IIAD also has collaborations with other leading universities, including the University for the Creative Arts, Nottingham Trent University, Coventry University and Arts University Bournemouth, creating chances for students to transfer and participate in global exchange programmes.
The Luxury Business Management programme can open doors to a wide range of exciting and rewarding job roles within the luxury industry. Some potential career paths include:
Students must appear for the IIAD Management Test (IMAT) to attain admission.
Have more questions? Our admission counsellors are here to guide you through every step of your journey.
IIAD provides merit-cum means scholarships to deserving students. The information about applying for a scholarship will be made available along with the offer of admission. For more information, view the fee structure.
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