Our five-pronged approach focuses on your individual strengths to develop your unique qualities towards making you an exemplary pi- designer.
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Bridging Creativity & Commerce in Luxury & Fashion
In the rapidly evolving world of luxury and fashion, this course equips students with specialised expertise, preparing them to navigate the dynamic industry with a strong, real-time understanding of business practices and strategic decision making.
This MBA equips graduates and professionals with advanced expertise in luxury and fashion business management. Through live projects, global case studies and internships, students blend strategic thinking, sustainability and digital innovation to lead, build iconic brands and shape the future of luxury enterprises.
Build advanced capabilities in managing and growing global luxury and fashion brands. Learn to combine strategic thinking, market analytics and innovation to steer organisations through complex and rapidly evolving markets.
Work directly with leading brands through consulting assignments, internships, research projects and mentorships. Experience real business challenges, cross-functional collaboration and international best practices, graduating with a strong professional network.
Master the principles of sustainable luxury by designing business models that integrate ethics, transparency and environmental responsibility. Explore how digital transformation, AI and emerging technologies are redefining responsible growth.
Prepare for high-impact roles in brand strategy, retail excellence, digital innovation, consumer insights, supply chain, entrepreneurship and more. Acquire the hybrid skill set needed to thrive in India’s and the world’s fast-expanding luxury and fashion sectors.
Strategic Foundations, Luxury & Fashion Context, Consumer Behaviour, Design-led Business, Digital & Retail Ecosystems, Brand Management, Business Analytics
Gain a strong foundation in both the luxury and fashion industries. In Year 1 you explore the fundamentals of luxury and fashion business: what defines luxury; how fashion brands operate; the shifting business environment; consumer behaviour; basic financial, operations, marketing and retail fundamentals; along with digital tools. You begin to build strategic thinking, analytical skills, and real-world problem solving through case studies, projects and exposure to industry practice.
Advanced Strategy, Innovation & Sustainability, Global Luxury & Fashion, Experiential Projects, Leadership, Capstone
In Year 2, you deepen and specialise. You tackle advanced topics: luxury & fashion strategy; sustainable luxury business models; technological innovation; digital transformation; global markets; entrepreneurship. You engage in live industry projects, internships, possibly international exposure; develop leadership skills; and finish with a capstone project synthesizing your learning into strategy or business plan that could be implemented in real industry context.
“IIAD's distinctive curriculum has provided me with a thorough grasp of both mass and luxury fashion, deepening my understanding of the luxury fashion industry and its varied clientele.”
Developing and executing a PR kit concept for Tiffany & Co. aimed at influencers attending the event to promote their new high-fashion collection from the Blue Book 2023 by the legendary Jean Schlumberger in India. Adya Sharma & Bhavya Sri Setti (Batch 2022)
Ideating and presenting a luxury exhibition concept named "Time Capsule," featuring an immersive and mobile showcase that commemorates the profound history, cultural legacy, and groundbreaking innovations of Louis Vuitton. Bhargabi Mahanta & Anshika Jenny Toppo (Batch 2022)
Analysing Valentino's brand essence and aligning it with the preferences and cultural nuances of the Indian market, to propose a promotional strategy aiming to establish a robust presence, enhance sales performance, and cultivate enduring brand loyalty among Indian consumers. Gargi Das & Lisha Shaw (Batch 2022)
Chanel enhances customer experience through personalized service, exclusive events, robust warranty programs, and a loyalty program. These strategies create a tailored, memorable experience for clients, reinforcing brand loyalty and exclusivity while ensuring satisfaction and engagement. Tanisha Madhogaria & Kritika chatterjee (Batch 2022)
An immersive project to identify market needs and develop products for the launch of Miniso's new apparel line by planning, buying, sourcing, logistics, retail and marketing. Bhargabi Mahanta(2022-2025)
By empowering artisans with fair compensation and market access, addressing textile waste through recycling and sustainable practices, we can mitigate environmental impact and create a circular economy. Adya Sharma (2022-2025)
Indi-hues offers immersive travel experiences in India, focusing on authentic artisan interactions and hands-on craft participation. Our customised itineraries support sustainable tourism, respect local cultures allowing travelers to engage with Indian heritage. Bhavya Sri Setti (2022-2025)
Evaluation of the content strategies of two brands at ADLIFT—a FinTech brand (Pay U) and an FMCG brand (Nandini Good Life) to provide recommendations to enhance their social media presence. Nikhar Vohra (2021-2024)
We blend unique, sustainable practices with artisan stories and transparency to empower communities. Our approach widens accessibility to affordable luxury, ensuring high-quality products are available while supporting craftsmanship and fostering inclusive growth. Tanisha Madhogaria (2022-2025)
Go Organio
Lamborghini
Gucci
Versace
Chanel
House of Multistory
Salvatore Ferragamo
Hugo Boss
Coach
Mirragio
Nutrabay
Stanley Communications
Decathlon
Dyson
Tarini
Entrepreneur for Noah (Luxury Bodycare Brand)
IIAD expertly combines creativity and strategy, setting students up for success.
At the Indian Institute of Art and Design, I dived into the wild side of fashion, learning how ideas start from sketchbooks straight into shopping carts!
To me IIAD is an amalgamation of practical educational learning while celebrating cultures
AI won’t replace creativity—it will redefine its possibilities. The future belongs to those who create with both intuition and insight.
On completion of this MBA, graduates can pursue leadership, strategic and specialist roles across luxury and fashion businesses—combining business, creativity, technology, sustainability and strategic thinking. Roles can span from operations to strategy, from conception to customer experience. Whether you choose corporate roles, agency/consulting, entrepreneurship or roles in creative direction, there will be a breadth of opportunities.
She has over 30 years of experience in teaching. She completed her PhD in Economics from Mumbai University and thereafter headed the Department of Economics at a college in Mumbai University. She went on to work as Dean PGDM with IILM-Management Institute at Lodhi Road.
course leader
With over 16 years of extensive experience in education, Alka Gupta stands as a distinguished educator. She earned her Master's degree in Commerce from Hansraj College (DU), complemented by UGC-NET (Commerce) certification, B. Com. (Hons.) degree, Bachelor's in Education qualification, and a Postgraduate Certificate in Academic Practices.
Swati Singh has been a fashion enthusiast for over 20 years now. She completed her Bsc in Textiles from Delhi University in 1999 and thereafter her Masters in Fashion Technology from NIFT Delhi in 2001.
Abhishek Kumar Verma holds a master’s degree in fashion experience and design management (luxury specialisation) from the SDA Bocconi School of Management, Italy, wherein he has worked on various collaborative projects with brands like L'Oreal, Esprit, Marc by Marc Jacobs, Moreschi, Tod's, and Calvin Klein, to name a few.
A visual merchandising professional who has worked for well-known retail brands, including Arvind Brands, Numero UNO Jeanswear, and Puma. He also taught numerous workshops on visual merchandising and retail display to brands and retail professionals, emphasising "experiential learning." He has spent the past ten years working in the fast-paced retail industry.
Gargi is a driven professional with a Bachelor's degree in Hotel & Hospitality Administration from the Institute of Hotel Management (IHM), Gwalior, Madhya Pradesh, and a Master's degree in Business Administration (MBA), Marketing from Indira Gandhi National Open University (IGNOU), Delhi.
With 9+ years of industry experience, Neha Bohra Singh has worked with Jane Ashley as a fashion designer, Primo Knot as an assistant manager in design, Vishal Mega Mart as a senior buyer, and Snapdeal as a manager of buyer and sourcing. She has completed her Bachelor of Commerce (B.Com.) from Delhi University and her Post Graduate Diploma in Fashion from Pearl Academy of Fashion, New Delhi.
IIAD’s purpose-built campus aims to meet the dynamic learning-teaching needs of its progressive pedagogy and curriculum. The environment’s adaptive spaces include studios, digital labs and 3D material workshops, which are all designed to facilitate seamless multidisciplinary collaborations and exchanges.
To bridge gaps between the student and the Industry, design professionals from various fields are invited to the campus to impart practical knowledge.
Industry and academia come together to dialogue over critical issues in design.
Industry-integrated events to offer students one-on-one networking opportunities.
The library at IIAD is well equipped with both online and offline resources to provide an in-depth understanding of trends, market study & analysis, etc.
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Luxury Business Management is a specialised discipline that deals with the strategic management of high-end goods and services, encompassing industries such as fashion, automobiles, jewellery, hospitality and lifestyle. It extends beyond conventional business management practices by examining the psychology of luxury consumers, shaping brand prestige and crafting exceptional customer experiences. It involves brand positioning, consumer psychology, market analysis and customer experience strategies tailored to exclusive and aspirational products. The field focuses on maintaining brand prestige, balancing heritage with innovation and navigating global luxury market dynamics.
A luxury business manager blends creativity with business acumen to drive success in the high-end market, focusing on exclusive brand experiences and premium customer relationships. Their responsibilities include:
A career in luxury brand management offers diverse and exciting opportunities for career growth and specialisation in a rapidly expanding global market. You can explore various roles such as luxury retail manager, luxury marketing manager, luxury sales head, brand manager, PR specialist, product marketing manager and fashion retail buyer. With a degree in luxury brand management, you can access high-demand positions in jewellery, fashion, travel and technology, working for top luxury brands and shaping the future of the industry. If you’re passionate about luxury goods, brand storytelling and connecting with discerning consumers, a career in luxury management offers a promising and rewarding path.
Bachelor’s Degrees
Four-year undergraduate programmes focusing on foundational business principles and the nuances of the luxury industry.
Equips students with fashion fundamentals, management principles, marketing, merchandising, customer relationship management and retail management.
Master’s Degrees (MA, MSc)
Postgraduate programmes are designed to deepen knowledge of the luxury industry, master brand management strategies, analyse consumer data and implement effective communication and marketing strategies.
Specialisations are often available in areas like fashion and luxury marketing, international luxury industries management, or luxury experiences management. Focus on intangible elements like consumer experience and social media impact.
Online/Offline Diplomas
A shorter programme that provides basic knowledge for individuals aiming for entry-level roles in the luxury management sector.
Available in online and offline formats for flexible learning, it’s ideal for beginners seeking a career transition into UX and covers basics of user research, interaction design and prototyping.
Core Focus
Exclusive, high-end experiences, emotional connection, artistry
Volume-based practicality, efficiency
Excellence vs. Efficiency
Develops exceptional, high-quality goods, with an emphasis on artistry and craftsmanship
Aims for efficient output at scale. Prioritises production volume
Brand Storytelling
Relies heavily on brand foundation, heritage and emotional bonds with consumers
Branding may focus less on history, emotional resonance, and exclusivity
Targeted Consumers
Refined consumers who seek exclusive and personalised experiences, value status and uniqueness.
Aims to reach larger groups of customers and often focuses on affordability and functionality.
Product Quality
The design process and artistic production surpass generic quality standards with careful attention to detail.
Design is often driven by practicality and cost-effectiveness, focusing on meeting the needs of a larger market.
Market Focus
Operates in a niche market, limited availability, customised services, thrives on scarcity and personalised experiences
Operates in competitive environments and high-volume markets, price and functionality are major selling points.
IIAD’s comprehensive four-year Luxury Business Management programme combines foundational business principles with the nuances of the luxury industry. The curriculum includes luxury brand strategy, digital marketing, data analytics and sustainability. It also features an eight-week internship in the Indian luxury fashion ecosystem and a four-week international excursion to fashion capitals like Milan or Paris. The final year focuses on advanced practices, ethics, and international expansion, culminating in a capstone project or strategic consulting with a luxury brand. This approach equips students with entrepreneurship, leadership, management, marketing, and retail skills, along with career guidance, CV building and networking opportunities.
Global Education Standards
At IIAD, the curriculum for the Luxury Business Management programme aligns with international benchmarks, ensuring adherence to global standards. For more details, please check out the international progressions page or speak with our admissions counsellors.
International Opportunities
Envision a future in luxury business on a global scale? Our Luxury Business Management programme offers pathways to turn that vision into reality, with opportunities for international transfer. You can embark on your international journey by transferring to top-tier universities in the UK, US, Australia and Canada.
Develop a strong foundation in luxury business management at IIAD over two or three years. Then, seamlessly transition to your preferred university abroad using a flexible transfer model tailored to your ambitions. Choose from a concentrated two-year track leading to international advancement, or opt for a three-year programme at IIAD with the flexibility to transfer to a university of your choice afterwards.
For further details, connect with our admissions counsellors or explore our international progressions page.
Industry engagement is central to the Luxury Business Management programme at IIAD, providing students with firsthand insights into the workings of the luxury sector. Guest lectures, masterclasses and mentorship sessions bring professionals from leading luxury brands into the classroom, offering perspectives on industry dynamics and career pathways.
Students take on internships that present real-world challenges and opportunities to build professional networks. Visits to luxury boutiques, showrooms and manufacturing facilities, along with participation in industry events and conferences, shape their understanding of the field. Initiatives such as the Luxury Symposium, Industry Conclave and the Annual Grad Show bring together key figures from the sector. A few names include Abhimanyu Mehta, CEO of Lamborghini Delhi; Sunil Negi, Unit Head of Tangerine Skies Pvt Ltd (manufacturers of Michael Kors, COACH and Kate Spade); Anisha Malik, Co-founder of Sunlight Chronicle; and Jessica Singh, Founder & Director of Stanley Communications. These interactions equip students with the knowledge and connections essential for navigating the luxury business landscape.
Luxury Business Management is becoming increasingly specialised as consumer expectations shift toward quality, craftsmanship and long-term value. According to Fortune Business Insights, the global luxury goods market, valued at USD 272.74 billion in 2022, is projected to grow at a CAGR (Compound Annual Growth Rate) of 4.7% – 5.4%, reaching nearly USD 390 billion by 2030. Brands are responding with greater transparency and innovation, reinforcing the demand for skilled professionals.
As digital transformation and evolving consumer priorities reshape the industry, expertise in brand strategy, high-end retail, targeted marketing and product innovation is essential. The sector also spans luxury hospitality, event planning, e-commerce and consultancy, all requiring an understanding of exclusivity, sustainability and personalisation.
With shifting consumer priorities, those entering the luxury industry must be equipped to navigate these changes while maintaining the exclusivity that defines the sector.
Career Service Division
At IIAD, we understand the importance of preparing you for a successful career in the competitive luxury market. Our dedicated Career Services Division (CSD) is committed to providing Luxury Business Management students with exceptional placement, internship and industry integration opportunities. The CSD organises impactful workshops with industry experts, assists you in crafting compelling professional profiles and hosts networking events that connect you with leading luxury brands.
Focused Internships and Placements
IIAD students gain a competitive edge through internships and placements at luxury organisations such as Simrat Rawat(2021-2024) at Lamborghini, Reiya Oberoi (2021-2024) at Versace and Kaashvi Minocha (2021-2024) at the House of Multistory. Our students have interned at several notable brands such as Chanel, Salvatore Ferragamo, Hugo Boss, Gucci, IBM, Yatra, Stanley Communications, Tangerine Skies Pvt Ltd (manufacturer of Michael Kors, COACH and Kate Spade) and Sunlight Chronicle. These brands actively engage with IIAD, offering invaluable insights and mentorship.
Global Education Opportunities
IIAD offers a unique learning experience with global opportunities for academic advancement through international transfer and exchange programmes. Our academic association with Kingston University in London, a top-ranked art and design school, provides exceptional opportunities. IIAD also has collaborations with other leading universities, including the University for the Creative Arts, Nottingham Trent University, Coventry University and Arts University Bournemouth, creating chances for students to transfer and participate in global exchange programmes.
The Luxury Business Management programme can open doors to a wide range of exciting and rewarding job roles within the luxury industry. Some potential career paths include:
Students must appear for the IIAD Management Test (IMAT) to attain admission.
Have more questions? Our admission counsellors are here to guide you through every step of your journey.
IIAD provides merit-cum means scholarships to deserving students. The information about applying for a scholarship will be made available along with the offer of admission. For more information, view the fee structure.
Fashion Business Management is a specialised discipline that applies core management principles like consumer behaviour analysis, trend forecasting, global retail management (and more!) to the fashion industry. This course equips students with key business skills like strategic decision-making, an innovative mindset, and problem-solving skills to prepare them for leadership roles in the global fashion industry. Here’s a beginner’s guide to Fashion Business Management.
The fashion industry is synonymous with glamour, innovation and creativity. However, the role of a fashion business manager is crucial in turning creative output into profitability. Acting as a vital link within the industry, they collaborate with key stakeholders—designers, merchandisers, buyers, and marketing teams—to transform the creative vision into a commercially viable business.
Main responsibilities include:
Ideal for those wanting to build a deeper understanding of the business of fashion. The advanced PG course is designed to prepare you for leadership roles in the fashion industry, whether you’re interested in retail management, brand development, or entrepreneurship in the fashion sector.
IIAD’s four-year undergraduate programme starts with foundational business principles in the first year. Students progress to specialised areas of the discipline like fashion merchandising and textile science in year two, followed by an 8-week internship in year three to gain industry experience
The final year focuses on completing a capstone project that showcases the learning curve. Students also have the opportunity to participate in a 4-week learning on-site internship in Paris or Milan.
IIAD’s two-year postgraduate programme gives a comprehensive overview of the back-end, front-end, and business operations essential for running a successful fashion brand.
Our curriculum goes beyond traditional classroom learning by amalgamating industry insights, practical exposure, live projects and experience faculty to create entrepreneurial and visionary fashion business leaders of the future.
Industry Partnerships: Students are encouraged to complete a minimum of 8-week internship in their second year, followed by a mandatory 16-week internship in their third year.
In the past, Fashion Business Management students have been successfully placed with renowned brands such as H&M, Uniqlo, Decathlon, Freecultr, Jaypore, Udayan Care, Shades of India, Groyyo, Technopak, Shoppers Stop and Bewakoof.
Practical learning: The IIAD fashion design curriculum offers extensive industry exposure. Industry experts lead masterclasses, luxury symposiums workshops, and provide online and offline mentorship, giving students valuable real-world insights and skill enhancement.
Students regularly go for industry visits in manufacturing units, retail stores (budget brands, premium brands and luxury brands), malls and emporiums, among others. Manufacturing units like Tangerine Skies Private Limited, RC Apparels in NCR, Anokhi and Amrapali Jewels in Jaipur, Retail stores/malls—Pacific Mall, Select City Walk, DLF Promenade, Emporio, Santushti Complex, Dilli Haat, weCraft emporium to name a few.
Live Projects: Students collaborate with renowned fashion brands as clients, simulating real-world scenarios like Marketing & Brand Communication for Nutrabay, Trump Crown, Tommy Hilfiger, Chanel, Hugo Boss, Bottega Veneta amongst others.
For more details, please visit the international progressions page or speak with admission counsellors.
Fashion Business Management graduates can pursue a range of careers as the industry adapts to digital innovation and sustainable practices:
Corporate Roles: Positions in product merchandising, marketing, brand management, and retail operations. Graduates in these roles build brand stories, engage customers, and improve shopping experiences.
Specialized Roles: Consultants, trend analysts, and sustainability managers work closely with brands to grow their business, anticipate trends, and implement sustainable practices.
Entrepreneurial Paths: Graduates can start their own brands or tech-driven fashion businesses, using digital tools and innovation to reach niche markets.
The career services division actively supports students through internships, placement assistance, and professional workshops. Students receive guidance in portfolio development and interview preparation.
Our strong network with over 350+ industry organizations connects students to valuable internships, projects, and placement opportunities throughout their studies. Learn more about placements and opportunities.
Candidates with 10+2 or equivalent in any stream (Science, Commerce, Humanities/Arts) with an aggregate of minimum 50% are eligible to apply. Candidates appearing for the Class XII examination in the current academic year or awaiting results may also apply.
For Postgraduate Programme, Graduates in any stream or discipline from a recognised institute/university are eligible to apply. Final year graduate students or students awaiting results may also apply.
To gain entry to one of the most prestigious fashion business management courses in India, students must take the IIAD Management Aptitude Test (IMAT)
Test Structure: The IMAT assesses an applicant’s language skills, logical reasoning, and creative thinking. It includes multiple-choice questions and writing tasks.
Personal Interview: Applicants are invited to a face-to-face interview to discuss their interests and aspirations.
Refer to the Admissions page for detailed information on online and offline admissions.
IIAD provides merit-cum- means scholarships to deserving students. All students who qualify for the entrance test are eligible to apply for scholarships. The information about applying for a scholarship will be made available along with the offer of admission. Know more about the fee structure.
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