B.Des. Fashion Communication

It provides students a pathway to confidently enter the creative, open-ended, exploratory and experimental environment of design education at IIAD. They acquire a broad spectrum of design skills and build their design vocabulary. After successfully completing the Foundation year, students seamlessly progress to BA (Hons) Fashion Communication course.

Through contemporary debates around fashion, art, aesthetics, architecture, sustainability, craft, culture and environment issues, you develop a range of creative concepts using different mediums to engage, inform, persuade and communicate to a varied audience. You will explore the art of storytelling, learning creative processes of visualization, through tools of design, image making etc. In the fashion marketing course you will learn to communicate using words with visual imagery to develop a unique perspective and voice.

While deconstructing fashion brands, you will learn the basics of fashion marketing, merchandising, research methods, product innovation and various other aspects of fashion and lifestyle. Along with independent and collaborative work, you will expand your understanding of research, observation and critical thinking in a visual context and you will continue to build your communication skills using a range of softwares such as Adobe photoshop, illustrator, indesign, premier pro and others.

By the end of the first year of the fashion communication course, you will understand the underlying principles and skills required to visualise and creatively communicate the essence of the brand through various mediums to a large audience.

At the end of the first year of the fashion communication course, your first 8-week Learn On-site industry interface is encouraged. This internship should focus on multidisciplinary learning experiences. Students can opt to work in various avenues of fashion communication – such as digital communication, ecommerce, branding and advertising – to name a few.

The second year of study emphasises the application of creative practice and problem-solving in the field of fashion communication and promotion. Through interactive platforms (digital/virtual experiences), you will weave together diverse aspects of fashion trends, fashion marketing, brand strategies and socio-cultural practices to create promotional messaging. You will explore meaningful ways in different mediums, such as image and film, to develop visual identities using the latest creative software. You will learn through live projects in fashion communication to comprehend market analysis to enhance consumer awareness and market diversity. Explore market opportunities to understand local and global brand promotional challenges and solutions. Engage in research to understand contemporary issues in the international cultural and societal landscape. By the end of the year you would have grown your portfolio to include novel, well researched, and contemporary brand and promotional messaging for local and international brands.

The 16-week Learn On-site internship is a long-term industry exposure envisaged as the gateway to your professional debut. You get opportunities to work in industry environments and understand the dynamics of organisational set-up for fashion communication and promotion related jobs both nationally and internationally. You will work in areas such as advertising, art direction & styling, digital brand management, fashion analysis & trend prediction, fashion media, PR & event management and visual merchandising.

In the first term, you will either produce a dissertation, or a focused business proposal, in which you demonstrate an advanced range of research and writing skills. You will create a distinct brand identity for yourself while building your networking and entrepreneurial skills. You will also be supported with learning around CV, role application, personal presentation, interview techniques etc.

In the final term of the programme you will work on a Major Design Project, which is an amalgamation of your chosen medium of specialization and subject-area of interest. You will work on projects in sectors ranging from social to business, aggregating a diverse portfolio for yourself. You will undertake a project that is set in business realities, which can be self-initiated or industry-sponsored. You will take independent design decisions while being closely mentored by faculty and industry experts. The project will culminate in a forward thinking brand communication which will showcase your creative abilities, intellectual depth, proficiency in communication, professionalism and ability to be self-directed.