BBA Fashion Business Management Course

In the first year of the Fashion Business Management programme, students begin with a foundational exploration crucial for understanding the intricacies of the fashion industry. This comprehensive introduction includes key subjects such as branding, consumer behaviour, core marketing principles, retail management, basic accounting, managerial economics and an overview of global trends. The curriculum also focusses on developing essential soft skills, including effective business communication and proficiency in data visualisation. The aim is to build a strong theoretical foundation and cultivate core competencies, setting the stage for more advanced studies in subsequent years.

In the second year, students deepen their understanding and explore specialised areas within Fashion Business Management. The curriculum includes exploration of topics such as fashion brand management, garment manufacturing technology and systems, various types of fabrics and weaves, production processes and quality control, digital marketing strategies tailored for fashion brands and analysis of current fashion trends. Practical projects, industry case studies and internships provide opportunities for students to apply their knowledge in real-world scenarios and gain valuable industry experience.

As the year culminates, students are encouraged to engage in an 8-week Learn On-Site internship. This first industry interface must focus on imparting practical experience in the Indian fashion industry’s value chain. Fashion Business Management students can pick their interest from varied options in the fashion industry—from back-end operations in fashion export houses to front-end operations in the fashion retail sector and e-commerce to online and offline fashion promotions.

The third year emphasises exploring advanced concepts and practical applications across diverse fashion and lifestyle categories. Students gain a comprehensive understanding of nuances in apparel, handbags, footwear, jewellery, cosmetics and skincare. They delve into advanced topics encompassing fashion entrepreneurship, economics and finance in fashion, ethics and legal aspects, advanced retail management techniques, product development, fashion merchandising and buying, as well as leadership within fashion companies. Students engage in industry-specific projects, internships, or research endeavours aimed at addressing real-world challenges in Fashion Business Management.

The 4-week Learn On-Site internship is an immersive industry experience designed to accelerate your professional growth. Through hands-on involvement, you will gain a deep understanding of organisational dynamics across merchandising & buying, quality control, forecasting, promotions, market & consumer research, brand management, retail operations and visual merchandising. To broaden your global perspective, an optional LEARN ON International Excursion (4 weeks, Milan | Paris) offers exposure to international fashion capitals, providing insights into global consumer behaviour, retail formats, digital innovation, sustainability and the latest trends in global fashion brands and production facilities.

In the final year, students integrate their knowledge and skills acquired throughout the course. This year typically includes modules on advanced fashion brand management practices, fashion business ethics and sustainability, innovation in fashion product development, digital transformation in fashion marketing and preparation for leadership roles within fashion organisations. Students may undertake a capstone project, dissertation, or participate in a strategic consultancy project with a fashion brand. The year culminates in preparing students for entry into the fashion industry workforce, equipped with specialised skills, practical experience and strategic insights needed to thrive in global fashion markets.

The first year of the postgraduate course in Fashion Business Management is an intensive preparatory phase designed to strengthen students' understanding of fashion business operations. They will conduct detailed, in-depth research on an Indian fashion brand, gaining clarity on how the brand’s vision is achieved through a combination of creativity, business acumen and sales and marketing operations. The course emphasises practical projects through which students learn the principles of fashion, merchandise and branding. Their study of the brand extends to its retail model and operations, providing insight into how the brand connects with its customers. Overall, the first year offers a comprehensive overview of the back-end, front-end and business operations essential for running a successful fashion brand. This accessible course opens opportunities for students from any discipline to enter the field of Fashion Business Management.

At the end of year one, an 8-week internship gives students first-hand experience about the functioning of the fashion industry. Students are encouraged to follow their interests and explore a wide range of options within the fashion industry such as export houses, buying houses, retail operations, fashion e-commerce, fashion promotions and market research.

Master's in Fashion Business Management prepares you for a business or management career in the fashion industry by opening up fresh opportunities that raise the professional bar. Sharpen your response to dynamic challenges by devising and implementing fresh management strategies and developing new business ideas. Learn how global brands function by analysing strategies for supply chain, logistics management, retailing, promotions and e-commerce.

The course responsibly expands on sustainable practices and intensive design research. You graduate with a comprehensive CV and diverse portfolio, inclusive of design proposals. As the business climate is shifting to self-employment, we encourage entrepreneurial skills. The culminating capstone project helps students reflect on the cumulative knowledge and skills acquired over the year and how to present proposals to a wider audience, including future employers. Fashion management students can work on a live industry project, propose new business ideas, or devise a business plan in its entirety. They can also pick a subject of interest related to the fashion industry and present a dissertation based on detailed research.