Prachi Mittal, a graduate of Accessory Design from NIFT, has varied experience in Lifestyle products, Crafts, Graphics, Retail Management & Business process of design. Working primarily in the domestic market amongst the premium segment; she has been commissioned to institutionalise design as a business strategy in various industry set-ups.
Over the years, her career has progressed from pure designing to design management, merchandise planning, to operations management and client servicing and now to academics.
Her client list in areas of lifestyle products and retail includes Osho World, Kamla Dials, Ethos Swiss Watch Studio, IK Silver, Trendsmith, Satya Paul, Next Shop, amongst others. She has used her design and entrepreneurial expertise to conceive, structure & implement sustainable business models with artisan groups & un-organised sector working with NGOs & Government agencies.
Her work in graphic design has been equally varied where she has helped institutions and organisations to organise and work on information communication. These include projects with Ambedkar University Delhi, Lady Irwin College, Vikas & Virasat foundation, Penguin Publications, ‘Sabah’ a SAARC initiative amongst others. Her interest in walking the thin line between Art and Design lead to her involvement in another prestigious project, which entailed Art installation work at Jawahar Lal Bhawan, the head office of Ministry of External Affairs, where traditional crafts have been used to create huge wall installations.
While continuing to engage with the industry through various projects, she has also been a visiting faculty at NIFT, Delhi & Bangalore, IICD Jaipur, Ambedkar University Delhi, Pearl Academy Delhi. With a decade of experience in design education, she has led curriculum development, strategic use of pedagogy, academic processes and capacity building to conceptualize and anchor program transformation.
Her areas of interest include strategizing design to benefit business, rural-craft development and curriculum development and execution.