Our commitment to enhancing the employability and relevance of young design aspirants and graduates drives our pedagogy and is at the core of our institutional ethos. This is achieved through a ‘year-round’ and ‘all-around’ engagement with design mavericks, industry stalwarts, clients, and practitioners in allied fields.
The following sections give a glimpse into our interactions with the industry through internships, projects, guest lectures and many other strategic initiatives.
Industry interactions are an integral part of the learning process at IIAD. It ensures that our students see design from multiple perspectives and varied approaches. It also allows them to network with eminent design practitioners and align their learning to the latest developments in the design industry. Here are some snapshots of our interactions with the Industry and allied fields.
Prasun Mazumdar, founder of Prasun Mazumdar Design (PMD), had recently visited IIAD wherein he interacted and viewed the work done by students, especially of the Communication Design programme. “I really liked the way the students could communicate their work. I also liked that they understand that when the canvas is not in frame but many, the depiction of story is easy and different and they took care of that”, expressed Prasun on being asked about the Animation Clips showcased by the Level 4 Communication Design Students.
Post the Animation Film Screening conducted by the students, Prasun was taken around the Campus which he felt was similar to an ecosystem, where growth is automatic. He also felt that being located close to fabrication and production does help students see real experiments being done. Prasun feels as a designer, it is extremely important to ‘not let the habit go’ due to the existence of technology. It is very important for one to be able to feel the tools that help him/her solve any problem. He further iterated that aspiring designers should be focused on the subject specialisation and also see how the could explore it more than the conventional manner.
“I think the Institute is doing amazing with the infrastructure, culture and practices, rest will happen as it grows”, expressed Prasun.
Fun Fact: Over the years, PMD, an Art and Design Studio based out of New Delhi, has worked with clients like Penguin India, Lee Cooper, Mahindra & Mahindra, Scindia School (Gwalior), The Chatter House, Kitsch, Stellar Children’s Museum and Erna’s Gourmet to name a few.
Students of the Fashion Design Programme at IIAD got an opportunity to spend the day with Anuj Sharma, founder of Button Masala, a brand as unique as its name. Anuj demonstrated his unusual clothes-making procedure that he first came up with in 2009 and, has since trained over 20,000 people across India, Europe and Africa! The label boasts of creating garments using just buttons and rubber bands in under 3 minutes! This interesting session introduced the students to the idea of creating garments by steering clear of the traditional notion of using needles and threads to join fabric.
Anuj Sharma is a postgraduate in Apparel Design from NID and then he went on to pursue his Masters in High Performance Sportswear design from University of Derby, U.K. Now, he runs his studio from Ahmedabad, India. Apart from garments, Anuj Sharma also executes the use of buttons in shoes, luggage, upholstery, covers and carpets.
Fun Fact: Did you know that Anuj Sharma came up with the idea of Button Masala when he saw a man wearing a shirt with the buttons in wrong loops? This further got Anuj thinking if he could use a bunch of buttons with a simple grid system in an outfit creating endless ways of wearing it. Anuj Sharma has also showcased his work at the Lakme Fashion Week for seven years.
The students of the Interior Architecture and Design programme at IIAD attended a session on sustainability and architecture facilitated by Aarti Dhingra, a freelance architect from Uttarakhand. She spoke about Himalayan Kitchens and the merging of building technology and craft in the Central Himalayas, rituals and more. She is actively involved in independent initiatives with local craftsmen across projects by combining vernacular wisdom with contemporary knowledge.
Fun Fact: Aarti Dhingra is active on Instagram under the handle @thekaafaltree where she shares experiences as a design thinker on a quest to explore sustainable building practices in the Central Himalayas.
Justin Burns, Head of Art at School of Art, Architecture & Design, Leeds Beckett University, London recently interacted with the students and faculty of IIAD during an engaging session on design and the importance of lateral thinking. In the session, he shared his insights on Graphic Design & regeneration wherein, he touched upon his previous projects that explored the identity of rural and urban environments through language and graphic communication.
Justin is a Committee Member of the Graphic Design Educators’ Network (GDEN), working for the advancement of education in Graphic Design. As a part of the Committee, he presented the manifesto for GDEN at the Group for Learning in Art and Design (GLAD) Conference, in 2015. He recently presented a paper: Blurred Boundaries – the value of studio-based learning environments within Graphic Design education, at the GDEN annual conference at Cardiff Metropolitan University.
Fun Fact: Did you know Justin Burns has an Art & Design portfolio comprising of National and International Projects? His portfolio consists of numerous projects within varying industry sectors such as Cultural Arts Organisation, Tourism, Local authorities and Individual practitioners.
Students at IIAD across all disciplines (Fashion, Interior Architecture and Communication Design) recently attended a design module on ‘Experiential Design’, facilitated by Anurag Sehgal and Puneet Monga. They shared some interesting examples of their work and spoke about the various ways in which technology can be incorporated in any form of design. The three day session (which is usually spread over 6 months in the corporate world) with the design duo concluded with students designing prototypes of their design with technology playing a major role in enhancing the overall user experience. The students came up with innovative ideas like a belt for the visually impaired, a waste collecting bin that sorts waste using Artificial Intelligence and a smooth in-store experience for an international footwear brand.
Experiential Design Lab is a design firm that specializes in offering participatory experiential design solutions for products, spaces and services in both online and offline modes. Anurag Sehgal is a renowned Interaction Design Consultant and founder of Experiential Design Lab while Puneet Monga is a design collaborator at the firm who loves working on computer aided creative projects. Their clientele includes Government of India, Nokia India, National Institute of Fashion Technology, BMW and Sony Xperia amongst others.
Fun Fact: In addition to working on Experience Zones, Retail Spaces and Marketing Research, Experiential Design Lab has also worked on innovative products like Interactive Tables, Magic Mirrors and Touch Walls. You can read more about their realm of work on their website.
Fashion Design students at IIAD are currently working on a project called ‘Discovering Denim’ under the mentorship of Himanshu Shani, co-founder and Creative Director of 11.11/eleven eleven and Korra.in. This project spanning over 6 weeks aims at enhancing the students’ knowledge on denim as a fabric and also encourage them to explore brands that hold expertise in denim and denim products.
As part of the project, the students also visited the Korra Jeans store at Saket to get hands on experience on the design process behind customized denims. In addition to this, the students also went on an educational trip to Arvind Limited (formerly Arvind Mills) in Ahmedabad where they got the opportunity to witness the manufacturing side of the denim fabric.
Fun Fact: Korra Jeans is a special brand that creates hand-stitched jeans, with each pair being sewn individually by a tailor. Moreover, each pair is uniquely numbered and carries the tailor’s signature making it highly personalised.
Students of the Fashion Design Programme at IIAD got an opportunity to work with the Creative Director of Handmade in Britain, Piyush Suri, for a 2 week long module. Piyush helped the students assimilate their design sensibility and conceptual thinking while honing their skills of self-reflection and articulation of design using words. He also gave them insights on connecting with oneself at an emotional level and weaving design stories while working on their project for better results.
The students also worked on an interesting project called the Little Black Dress, wherein they designed two garments for fictional characters, taking inspiration from their individual hypothetical life stories and professions. The entire collection was presented through an engaging Fashion Show, conceptualised and choreographed by Piyush Suri himself.
Fun Fact: Did you know Akin and Suri, a popular design studio in London, was co-founded by Piyush Suri and Burcu Akin from Istanbul? Akin and Suri specialises in hand screen printed cotton and linen fabrics, soft furnishings, wallpapers, and interior accessories.
Students of IIAD recently attended an interesting Seminar on ‘The Purpose of Design’ addressed by Amit Gulati, a renowned industrial designer and founder of Incubis Consultants (a design and architecture consulting firm) that has prestige projects like the Indira Gandhi International Airport and Medanta to their credit. Through case studies of the innovative approaches adopted by Amit and his team, he emphasized the value of ‘empathy’ in design, the ‘consequences’ of design and the factors to keep in mind when coming up with Design ideas that create impact. While at IIAD, Amit also evaluated and commented on a ‘lighting’ project completed by the students of BA (Hons) Interior Architecture and Design. Click on the video to see what he had to say about students of IIAD and their work.
Fun Fact: Did you know Amit Gulati has used Design to bring about social change. He has worked extensively in the healthcare sector on projects with GE to create medical equipment and products for the care and survival of new-born babies in rural hospitals. His firm has also worked on the famous 100-foot Mudra installation at Terminal 3 of the Indira Gandhi International Airport.
Well known Graphic Designer and entrepreneur Ishan Khosla engaged in series of rigorous workshops with the students of BA (Hons) Communication Design to help them understand the nuances of Branding. This included a range of skills within branding from brand strategy and architecture to brand identity, logo design and marketing as well. The workshops helped students understand the vocabulary and processes of branding, after which, they immersed themselves in assignments that allowed them to offer strategic inputs on creating, improving and sometimes changing the brand identities of businesses to add significant value to bottom lines.
Fun Fact: Ishan Khosla and his work have been featured among the 100 Best Contemporary Graphic Designers in the World in a book titled New Graphic Design: The 100 Best Contemporary Graphic Designers by Charlotte and Peter Fiell. He has featured in many other renowned international publications. He is closely associated with IIAD and offers academic and professional advice to students each time he visits the campus.
Conservation and Adaptive reuse are two inter-related areas that are essential aspects of contemporary design and architecture practice. As designers, students need to develop an awareness of using resources and utilising space, time and material in a manner that becomes functional for the end-user. Aishwarya Tipnis, an award-winning architect and designer, shared her experience on ‘The Haveli Project’, which happens to be a splendid example of adaptive reuse involving a derelict haveli amidst a busy wholesale market in Kashmere Gate, abutting Old Delhi. The students visited the project site as part of the workshop to understand the finer details of adaptive reuse. Click here to know more about the workshop.
Fun Fact: Did you know, reusing old buildings for new purposes is becoming a trend in major metropolitan cities, providing exciting project opportunities to Interior Architects and Designers. The IIAD campus is a live example of adaptive reuse. Want to know our adaptive reuse story? Head to our campus and ask for a Campus Tour!
Calligraphy is an age-old art form that combines strong visual aesthetics and nuances of typeface design. To educate students about the art form and its influence on typography, an engaging and interactive workshop on Calligraphy was organised for all students of IIAD. The workshop was facilitated by Shipra Dutta, a renowned Indian Calligraphy artist. Shipra has more than 2 decades of experience in the field and has had worked with renowned international brands like Louis Vuitton, American Express, Salvatore Ferragamo, Dom Perignon and Christian Dior. Her exceptional calligraphy skills have won her the praise of patrons like Begum Pataudi, Smt. Sonia Gandhi, Former President Bill Clinton, Maharani Kapurthala among other notable figures. Click here to know more about the session.
Fun Fact: Did you know Steve Jobs took a Calligraphy class in college, which inspired his life and work as a designer! The inspiration for the famed Apple interface was attributed to this Calligraphy class by Mr. Jobs himself.
Cinema is one of the most impactful and ever-pervasive mediums that have the power to inform, influence and inspire. To understand the historical and technical aspects of this medium of communication, IIAD students engaged in a workshop with Cinema Studies Scholar, Vartika Kaul. The session helped the students gain perspective about cinema over more than a century and how new narrative techniques and technical enhancements have made film a medium that touches lives like no other. The session was especially useful as it helped students understand the value and use of film as a communication medium to reach the target audience. Click here to know more about this workshop.
Fun Fact: Upon completion of this workshop, students at IIAD made films to pay homage to the ‘Haats’ and ‘weekly bazaars’ that form a big part of the ‘Dilli shopping culture.’ Since then, our students have dabbled in this art form by making films on a myriad thought-provoking topics to spread awareness and affect social change. Interested to watch? Head over to our Campus for a viewing.
Prof. Tapan Chakraborty, architect and educator par excellence, visited the IIAD campus to talk to the students about the various notions about the self that we have, how we develop them, and how these keep changing during the course of our lives. The idea was to build a realization in students about the Dynamic sense of self and appreciating the layers that experiences add to the idea of the self. Click here to read more about the workshop.
Fun Fact: These workshops are an integral part of our curricula - why? Because we are steadfastly focused on grooming designers who are not only entrepreneurial and commercially successful, but are also highly reflective and have a strong awareness of the self. This, we believe, is a trait that goes beyond technical prowess and truly defines the unique voice of a designer!
As part of our multidimensional approach to learning, our students are continuously immersed in the rigours of real-life based projects focused on sophisticated problem solving and design thinking, live-projects with the industry, internships, independent commercial projects and community development initiatives. Here is a glimpse of some of the internships, projects and volunteer work and community development initiatives taken up by our students.
As part of the project based learning methodology followed at IIAD, the Fashion Design students got the opportunity of being mentored by Mr. Himanshu Shani, co-founder of Korra Jeans and 11.11 / eleven eleven, in the recently concluded ‘Denim Project’. The project spread over 6 weeks was co-mentored by IIAD’s in-house faculty, Mr. Rakesh Sonavane, by the conclusion of which the students had designed 21 denim garments in total.
The students had organised a display of their work that reflected their journey and understanding of denim as a versatile fabric. The exhibition was open to public on 3rd May 2018, where students had the privilege of showcasing their work to renowned Fashion Designer, Mr. Rajesh Pratap. Co-founder of Korra Jeans, Mr. Shyam Sukhramani, and Founder of Akaaro, Gaurav Jai Gupta, came down to the Campus to interact with the students and share their feedback on the work on display.
Students began their understanding of the fabric by reverse engineering the denim garments they possessed, which were later transformed into stunning murals displayed at the exhibition. They then conducted their primary research in Gujarat where they visited the headquarters of Arvind Limited in Naroda (Ahmedabad) in addition to exploring units in Gondal. During the research they understood the construction, manipulation and washing techniques used on the fabric. In order to understand the global denim market, they did a thorough brand research of Off-white, Re/Done, Nudie, JohnBull, Vetements, Denham and Kapital.
The project helped students widen their perspective on denim as a textile, garment and a piece of art as well!
The third year students in the Fashion Design programme at IIAD recently visited Barmer, Rajasthan as part of the first phase of a live project with Fabindia that they will shortly begin work on in the upcoming semester. The brand is committed to the development of craft clusters and revival of indigenous techniques in print, embroidery, weaving among other areas of apparel and textile design. The students worked with 5 clusters and 3 techniques including reverse applique, embroidery and gudari. During their trip, they completed several primary processes that will now be used to create the garment collection for Fabindia. The trip was unique, in that, this was an ‘engagement trip’ that goes beyond observation and exploration, and required students to take the learning, synthesize it and apply it as a design intervention to a live project.
ModSkool, the brainchild of Community Architects, Ms. Swati Janu, and Ms. Nidhi Sohane, is a modular school concept that builds schools for children residing in Yamuna Khadar, New Delhi. As part of this initiative, ModSKOOL collaborated with our students pursuing Interior Architecture and Design programme at IIAD to develop a prototype of a classroom ceiling.
The brief was that these low-cost structures must be easy to build and dismantle, keeping in mind the impromptu demolishing drives by the authorities. This volunteer project involved an on-campus studio session with Ms. Swati Janu followed by an onsite session in Mayur Vihar where the students wove a bamboo mat and installed it onto the classroom structure. "Such live projects not only help students learn the practical aspects of Interior Architecture and Design but also encourage active engagement with the local communities and realise their social responsibilities as designers", opines Dr. Chadha, Founder Director of IIAD. Click on the Video to catch a glimpse of how our students contributed to this project.
Students of Interior Architecture and Design programme at IIAD are currently working on a Live Project that involves redesigning the interiors of Tijara Fort, a 19th-century fort palace, part of Neemrana Hotels. The client wishes to redesign the existing space into a Jain Restaurant and has assigned the project to our students. This involves site visits, briefing with the client and understanding the client’s vision and all the major technical and design aspects involved in successfully delivering an interior architecture project.
Check this space for more updates on this Live Project!
Each year, students of IIAD are interviewed and selected by the Fashion Design Council of India (FDCI) to execute various duties at the Amazon India Fashion Week, which takes place twice a year with great fanfare. The students get an inside look at the fashion shows during their participation in the event. Some students are also selected to assist designers in the capacity of stall assistants. Others get selected for graphic design, photography and videography related skill-sets. This is a great platform for the students to get exposure to a large-scale exhibition and network with members of the Design Fraternity. So far, our students have participated in the last 5 cycles of this bi-annual event. Click here to view the image gallery.
Ayush recently completed an exciting internship with Version Absolute Design Studio, a Delhi Based Design Consulting firm, catering to clients like DLF, Ansal API, BPTP, PVR Cinemas, and DT Cinema among others.
This is what his employer had to say about him -
“ He has improved his ability to defend his work and technical skills in various software. Typography and ideas generation are definitely the biggest strength that he holds along with quick brainstorming. Ability to make decisions can be slightly improved along with adapting and improving design bas on peer feedback and constructive criticism.”
Vishestha was thrilled to have bagged the prestigious internship with a brand like Jaypore. Here is what she had to say about her experience -
“I did my internship at the Indian clothing brand Jaypore. Working there was a new experience and different too because I could show what I had learned in college and apply it to a job setting. In fact, my learning from college helped me a lot, especially in aspects of design development, material sourcing, using photoshop and illustrator for flat sketches. Through my internship, I learned is to be more calm and patient towards my work and people I work with.
Ravi had an interesting internship opportunity with The Beehive, a product and furniture and product design studio Based in New Delhi. During his internship, Ravi completed a project for UK based jewelry brand, Jeweltree London. He specifically worked on creating the jewelry display units for an exhibition that Jeweltree participated in. This project was especially interesting because his client was based in London and all communication happened remotely.
Here is what his employer had to say about Ravi’s work -
“ He was dedicated and it was a pleasure to work with him. He is sincere and focused. He took ownership of the project, took the lead to direct the team and ensure that the display designs were executed to the clients’ specifications and brief. Ravi responded promptly to communication and was quick to solve problems. He has the ability to assess critique and constructively deliver alternative solutions. He is focused on quality and was able to meet the deadline. As the client, I was " stress-free" in a project, which is most unusual.Overall Performance was Excellent.”
After a rigorous round of interviews, Aakriti was selected for an internship with Yumcheck, a food-delivery mobile application. She worked in the Corporate Communication Team of the organization’s Delhi Office. Here is what her employer said about her work -
“Based on the projects she was involved in, she improved her skills in photoshop and Illustrator. She learned how to imbibe Yumchek's office culture. She learned to give more attention to detail and produce quality finished products in the given time frame as per corporate communication standards. She was open to learning and taking up new projects. She a positive presence, is not afraid to ask for help or ask questions. She is committed to her work and takes an interest in whatever she is doing. Also, she was able to adjust and work with everyone efficiently.”
Gaurika had the opportunity to work with Swaran Projectech, a furniture fabrication business in the heart of South Delhi. She came back elated and shared her experience with us -
“ I thoroughly enjoyed my internship this summer and now have a valuable experience under my belt. I know this will help when looking for jobs and needing references. Skills such as multitasking, communicating, learning to deal with diversity, and dealing with deadlines are different when you are working for someone else. Internships are also a great way to network with people in the industry. I learned that customer service is hard. I have also learned to work well as a team.”
This is what her employer had to say about her work -
“ Gaurika was very sincere and careful towards her work. Her Autocad skills were quite refined. Overall she performed most tasks to our utmost satisfaction. She was ready to adapt to a new atmosphere designing as well as running the team and unit. There is still scope for learning in the technical field, but all, in all she performed well.Overall Internship Performance was Excellent.”
Arshveen bagged an internship with Safura Clothing, an apparel brand that focuses on Indian fabrics and production techniques. Upon completion of her internship, Arshveen shared the following feedback with us -
“The experience of being in a professional atmosphere for the first time went quite well.
I think I have evolved to a great extent at IIAD and many elements of that evolution helped me during my internship. An important experience was our study tour to Maheshwar, MP. I learned a great deal about weaving and other organic processes as well that are part of our heritage. This knowledge really helped me during my internship as I worked with a with a brand that dealt in with indian fabrics and techniques. I saw how a garment travels after coming out of a loom. It was very interesting to see how everything is happening in one unit.”
This is what her employer said about her work -
“Her dedication towards work has been fantastic. Also, her concepts were more clear by the end of her internship. She worked on a variety of aspects like fabric composition (identification), hand embroideries, styling, and fabric manipulation.”
Memberships with Institutions in the field of design form a strategically significant part of an Institute's journey and its student body. IIAD is a proud institutional member of Fashion Design Council of India (FDCI), Indian Institute of Interior Designers (IIID) and the Association of the Designers of India (ADI). Being members of such renowned institutions gives IIAD access to a plethora of resources and opportunities (volunteer work, internships and the like) and aid in grooming the next generation of reflective and entrepreneurial designers.