Kingston University, the 2nd best fashion design course, globally

Our Teaching-Learning Philosophy

IIAD has a unique curricular structure and pedagogy, which stems from its ideals to produce fashion designers with a fresh design-direction who can seamlessly assimilate in the domestic and international industry and subsequently establish their creative stamp globally, either as part of fashion houses or as entrepreneurs. The pedagogical principle of the Fashion Design programme stems from a belief that learning happens best in a stimulating open-ended environment where students and faculty work as peers on an enquiry. To make this possible, education in the Fashion Designing course at IIAD is based on an Atelier/Studio system. Each atelier has studio-masters amongst whom a broad range of expertise is covered. This philosophy encourages students to learn the various facets of design, ranging from history, theory and its criticism, materiality, etc. This is administered in an integrative immersive learning environment to remove distinctions between theory and practice.

In addition, students are strongly encouraged to develop their own informed and creative approach, taking into account contemporary research, current industry, fashion design practices and future speculations. This is achieved through our teaching philosophy, which focuses on creating awareness of the forces and issues that influence society and industry while meeting the needs of present and future generations.

A wide range of learning and teaching strategies are used to effectively impart knowledge and skills pertaining to the Fashion Design course. These include:

These strategies aim to help students learn the following:

Foundation Course in Design (Year 1)

During their first year, the Foundation year, students learn about different facets of design to aid their later understanding and work. They work with their peers and faculty to explore different concepts, techniques, and materials which are intimately related to design processes. They are encouraged to acknowledge and build upon their own learnings with respect to design while they prepare themselves for an interpretative, critical and innovative understanding of what it means to design and to be a designer.

Year 2

Students enter the Fashion Design programme and begin their project-based studio work. Strategically the course is structured to allow students to explore and develop an understanding of Fashion Design principles and design thinking through various projects. Within these studios, students gain basic knowledge of fashion design.

Years 3 & 4

Here the students have to complete 4 projects in 2 years. In year 3 of the Fashion Designing course, students will work on two ateliers (studios). The first atelier will specialize in design that is created and executed through individuation, customization.

In the second atelier, designers are not only creating a personalized garment but also using the production techniques. Each apprentice/student must complete one project each in these two ateliers; however, they may choose the sequence of the ateliers.

Once the apprentice/student has commenced working on the second atelier, they may choose the third project from either of the above-mentioned ateliers. Therefore, by the time the apprentice/student enters the final semester of the programme, they would have completed 2 projects in one atelier and 1 project in the other atelier.

These projects shall be decided upon by the studio-masters and can be of varying scales and nature, so as to facilitate for the apprentices/students an experience of working on different projects. Each apprentice/student will be working not only with their immediate peers, but also with those who have joined the project/s before them.

Subsequent to this, the advance-level apprentice/student has to suitably demonstrate their ability to take on the role akin to that of a studio-master. As a final project to be carried out, the apprentice /student chooses a particular project and designs their own atelier (similar to a committee) which comprises various studio-masters and peers, whose role now shall be to assist and collaborate with the apprentice. After successful completion of the final project, students shall graduate with a BA degree in Fashion Design.

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