- Fashion DesignerAs a fashion designer you would be conceptualising innovative clothing lines, creating mood, shape and trend boards and sketching detailed drawings. More often than not, you would also be coordinating with various vendors to source the fabric and other embellishments required for completion of the final garment. Apart from the design team, fashion designers also work closely with fashion forecasters and marketing professionals to begin working on designs at least two seasons ahead. To increase your employability, you must be well versed in concept development, pattern making, sewing, fabric science, material culture, colour palettes, market trends, garment manufacturing technology and costing.
- Fashion MerchandiserFashion merchandising involves managing design teams and coordinating between the sales and production teams to ensure the business functions smoothly. As a fashion merchandiser you will be involved in analysing sales, tracking production costs, formulating sales & marketing strategies, fashion trends and consumer purchase trends. With your understanding of the prevailing and upcoming fashion trends, you would also be able to determine the appropriate inventory to be maintained for the store. Fashion merchandisers work closely with visual merchandisers to plan and implement the store layout and display. A good knowledge of fashion forecasts, analytical skills and interpersonal skills will help you sail through this profession.
- BuyerA buyer is someone who helps a brand understand the customer’s psyche and gauge their buying behaviour by drawing insights from sales reports, market trends and competitor activity. Based on this analysis and the concept or a particular theme for the designer’s collection, the buyers source the actual fabric, garments, accessories and other merchandise to be placed on the rack. Developing and maintaining strong relationships with suppliers and key stakeholders in the industry will be one of your core responsibilities towards paving the brand’s growth in the industry. Attending and representing the brand at key appointments, trade fairs and other events will help you develop your network and build new professional associations. The seasonal delivery forecast reports compiled by you would help the marketing and commercial teams to take necessary actions towards maximising the season’s results.
- Fashion IllustratorFashion illustration is an energetic and creative field wherein the artist expresses an idea or a concept through an illustration, a drawing or a painting. As a fashion illustrator, you could either be working for a fashion designer or for a client interested in showcasing fashion and/or related products. You would either be tasked with creating basic drawings/sketches of the clothes made by designers or could even be assigned a project wherein your eye-catching illustrations would be turned into prints or composed into books as pieces of art. To prove your worth in this fast-paced industry it is essential that you build a strong digital portfolio and be willing to freelance or intern with various organisations.
- Fashion StylistAs a fashion stylist you will be tasked with creating a ‘perfect look’ for the client by choosing the right outfit that is in tune with the current trends and compliments their personality. Fashion styling as a career prospect is rather exciting and you will have many options to branch out into for e.g. editorial styling (styling for fashion photo shoots), celebrity styling or even brand consultancy. Fashion stylists travel extensively and study the global fashion capitals to spot and predict the various fashion trends. They research fabrics, accessories, design and body types and help assemble the perfect look for their client. In case of editorial styling, your major task would be to interpret the editor’s photo shoot description and weave a fashion story around it is.
- Fashion JournalistThere are an array of options to choose from in Fashion Journalism : fashion writer, fashion editor, fashion critic and fashion blogger. As a Fashion Writer, you would be required to write fashion features for print publications (newspapers, magazines), online publications (blogs) and media (advertisements, TV). Being a Fashion Editor, you would be working with various fashion publication houses and overseeing the creation, development and presentation of the content that goes out in print or online media. If you enjoy indulging in the latest trends of the fashion industry and yearn to share your thoughts on it with the world, being a professional Fashion Blogger could be the perfect career choice for you! A Fashion Critic is usually involved in reviewing, assessing and communicating an opinion on current designs and fashion trends.
- Fashion PhotographerFashion Photographers are skilled professionals who translate the designer’s artistic vision of their apparel and accessories into memorable and aesthetically appealing photographs. Depending upon the nature and scale of the project, you would be collaborating with a range of fashion professionals like designers, models, hair stylists, makeup artists, lighting experts and fashion stylists amongst others. A sound understanding of technical elements of photography like lighting, composition, sharpness and an awareness of fashion and photographic trends would help you get your foot in the door. Fashion photography does not end with taking good pictures, rather extends to the stage where the digital images are edited with the help of sophisticated software to meet the client’s brief and requirements.
- Fashion Publicist (Promotion and PR)Being the public relations representative of your client, it will be your task to get the word out about your client in creative and attention-grabbing ways, ideate and execute promotional events to garner positive media coverage and effectively liaison between the client and media. You would also be creating press releases and keeping a database of the client’s images to be used in media kits/press releases, working with editors, designers, customers, retail stores and fashion houses. Averting crisis situations, reputation management and consistently steering the client’s image in the positive direction would feature as one of the key aspects of your publicist profile. With companies growing conscious of their public image, pursuing a career in Fashion PR seems like an extremely lucrative option.
- Costume DesignerA costume designer has extensive knowledge of fashion, history, art and design combined with a keen interest in historical costuming. A good grasp over pattern making, draping, textiles and drafting will help you set foot in the industry. During the process of designing, you would be consulting and collaborating with other creative professionals like the director, script writer, set designer, lighting designer, art director, make-up artists and hairstylists. To ensure the costumes fit the character well and complement the set design, costume designers also attend fitting sessions and dress rehearsals.
- Fashion ConsultantFashion consultants are domain experts who offer professional fashion advice to clients such as retail clothing stores, big brands, consulting firms, celebrities or even public figures. Therefore, as a fashion consultant it is pertinent that you develop a strong individual sense of style and translate the same while promoting and pitching yourself to a client. As a fashion consultant you can style clothes for magazines, catalogues and television shows or even help launch brands. You would help curate a specific brand image for your client which calls for a good understanding of retail brands, styles and fits.
- Production ManagerOwing to the global and dynamic nature of fashion, production managers play a pivotal role in the smooth operation of the entire production process and supply chain. For a fashion house to run a profitable business, the production, outsourcing, quality control, pricing and delivery lead time need to work in tandem, and this comes under the purview of the production manager. This profile is key to establishing efficient production processes that result in an innovative and highly marketable fashion collection; one that perfectly reflects the fashion trends and consumer demands in the existing market.
- DraperDraping is an integral part of the fashion design process that involves transforming two-dimensional patterns (flat pattern making) into three-dimensional models that can then be used for making finished garments. It is done by positioning and pinning fabric onto a dress form and developing a desired structure of the garment. This technique serves as an ideal way to realise a designer’s ideas and create new silhouettes particularly in haute couture (high fashion) and bespoke fashion. Draping the garment helps the designer visualise the fabric flow, drapes and body fit, thereby, facilitating necessary alterations to the design with ease. This is a highly skilled profession and requires a sound understanding of design concepts, pattern making and sewing.
- Pattern MakerPattern making is a highly technical field that involves converting flat fabrics (2 Dimension) into patterns that are then joined together to form a complete garment (3 Dimension). As a patternmaker, you would be creating a blueprint/master design to be laid out on the fabric as well as samples for each size with clear markings, fabric and sewing specifications. While working on developing a specific pattern, you would be working in tandem with the design team and ensuring the collection hits the stores on time. You need to determine a layout that would help minimise fabric wastage to the best possible extent. For those of you keen on pursuing pattern making as a career, you can seek employment with a fashion house or a renowned fashion designer.
- Fashion ForecasterFashion forecasts helps a design team base their decisions on sound fashion knowledge and actionable forecasts. The prediction includes fabrics, colours, accessories, prints, graphics, styles and everything else that influences fashion. Apart from determining the future fashion trends, fashion forecasters are also involved in making detailed reports on their fashion projections and consumer trends. The prelude to forecasting fashion trends includes understanding the history of fashion and trends, scanning the mainstream market, spotting key trends across streets, stores, runway and trade shows and surveying myriad fashion publications and collections too. Predicting trends can span across haute couture, ready-to-wear and high street fashion segments.
- Fashion CuratorA Fashion Curator is a professional who is entrusted with the task of assembling, cataloguing and displaying contemporary fashion in museums, public galleries or live exhibitions related to fashion. Fashion curators possess an in-depth knowledge of the history of fashion as well as the fashion landscape in contemporary society. This job is highly research oriented and calls for extensive primary research, secondary research, as well as quantitative, qualitative and visual research methods. Curators also spend a fair majority of their time in analysing, evaluating and interpreting the various research findings.
- Visual MerchandiserVisual merchandising has certainly carved its niche as an indispensable marketing tool in the fashion industry and the impact reflects directly upon the sales and profitability figures of the brand. As a visual merchandiser, you will be tasked with augmenting and enhancing the overall look and feel of the store by making use of lights, props, colours and graphics to visually display the collection/clothing line. Apart from a distinct individual sense of style, visual merchandisers also possess strong technical skills, interpersonal skills and an eye for detail. There is immense scope of employment for skilled professionals as visual merchandising is integral to Fashion Retailers, Department Stores, Malls, Museums, Galleries, Airports, Hotels and even Internet Shopping Portals.
Fashion Design as a discipline has evolved from being a whimsical, wearer-led, phenomenon to an industry where designers and labels establish and guide customer preferences. A formal degree in Fashion Designing is ideal for students with a penchant for the creative fields and a desire to explore their artistic and technical skills in in an industry valued worth of $3 trillion globally. The programme will help students explore their creative identity and refine it further as they unpack the myriad layers of the discipline. Fashion Design being a practical discipline demands rigorous hands-on exposure with a mature awareness of the complexities of the world of Fashion. Students graduating from the programme will be able to use design thinking and creative problem-solving strategies to create appealing, sustainable and responsible fashion for a rapidly evolving industry.
How We Teach
The Fashion Design Programme has been designed to celebrate each student’s uniqueness, experiences and to groom them into conscious design practitioners with a thorough understanding of the design processes. A wide range of teaching and learning strategies are used to effectively impart knowledge and skills pertaining to the Fashion Designing Course.
Students are equipped with strong conceptual frameworks along with skill-sets that are seamlessly aligned to the industry. The teaching-learning philosophy is based on the bedrock of project-based learning where students are trained in ‘the approach’, akin to a master key for solving any kind of design problem that exists in our world. This is an aspect that helps them translate their influences and experiences directly into their work.
With a profound understanding of the body and garment as physical forms, students begin to view a complete picture of the Fashion Design ecosystem rather than study each component in silos. They acquire a deep understanding and knowledge of concepts, processes and how all of these contribute to their own design practice. The projects, thus woven into the curriculum across the programme, help them understand the importance of sustainability and ethical fashion practices besides the core competencies of a good fashion designer.
To know more about the teaching-learning philosophy of IIAD, click here.
B.A. (Hons.) Fashion Design
The Fashion Design programme has been structured around the idea of ‘unpacking the self’ and triggering a circular progression where one eventually ‘re-builds the self’. It begins as an internal dialogue in the first year of the Fashion Design programme and progresses on to establishing a communication with the industry in the second year. This is followed by the third year where students learn to re-establish a connect with themselves as self-aware designers and arrive at their own design sensibilities. The idea is to empower students through topical projects and experiential learning to lead them to discovering their own creative identity.
At IIAD we strongly believe that students come with intrinsic knowledge. Therefore, in the very first year of their specialisation they are introduced to the fundamentals of fashion with a view to understand their own context, their being, their background, their roots and their cultural milieu. They are encouraged to question and create their personal narratives by situating themselves within historical and socio-cultural contexts. These narratives not only build various visualization techniques (such as illustrations, drawings, collages, mood boards, photography and computer aided design), but also help them investigate all other aspects of design processes. While exploring ideas through adding, subtracting, folding, layering, joining, etc. students are introduced to pattern-making, draping, construction and garment details. Students explore movement, fluidity, drapability and functionality of forms through the understanding of human body and material. Other creative practices like art, theatre and film expose students to historical perspectives of Indian and Western clothing, which leads them to start analysing and appreciating fashion trends.
In the second year they build on this reflection of their own selves and create an external dialog with the Fashion Industry. Students are readied to address the wider context of fashion through sensitively and intensely designed projects. They arrive at an advanced understanding of form, structure and material through projects such as ‘Transform & Restructure’ where they seamlessly apply complex pattern-making and draping techniques. Technical skills are further enhanced during the ‘Jacket Project’ where reverse engineering is introduced as yet another critical concept of understanding complex forms. While they situate the jacket in its social-cultural context they explore the facet of reverse engineering by deconstructing a garment to the last seam. The year concludes with the ‘Denim Project’ which is executed in close collaboration with the industry. The students question materiality by exploring industrial, selvedge and khadi denim from spinning to dyeing and finally to the various washes & finishes. They acquire an in-depth understanding of production methods, construction techniques and advanced technologies involved in the manufacturing of a denim garment.
The final year commences with a closely-mentored 16-week internship that provides practical exposure and a realistic view of the fashion industry, which further builds a deeper understanding of design practice. In order to discover their own identity through personal expression, students undertake the ‘Joining the Dots’ project which completes their learning of the entire course. The course finale is the graduate show wherein students design, curate and present an original collection that reflects their individual creative abilities and design sensibilities.
Along with intensive and rigorous design process and practice in the Fashion Design programme, the students are also exposed to and made aware of market realities of entrepreneurship, client management, IPR, ethics and other professional requirements.
M.A. Fashion Design
The postgraduate programme in Fashion Design is tailored to nurture the creative and conceptual knowledge of graduates who seek to pursue a career path in the field of Fashion.
Design development, experimentation, textile manipulation and garment prototyping will be pivotal facets that students will be exposed to. With a strong emphasis on research, the course-specific projects and student-work will be underpinned with a thorough understanding of contemporary ideas and issues in the fashion industry such as sustainability, ethics, better production practices, and cultural identity. Simultaneously, students will also develop an awareness and sensitivity towards indigenous practices, traditional techniques and local identities.
In order to successfully meet challenges of the fashion industry, students will be given detailed insights on professional project development, collection development, marketing, business intelligence and personal branding. The programme will enable students to navigate the terrain of Fashion equipped with their individual creativity, vision, personal expression, critical evaluation and intellectual ability.
The course spans two academic years that comprises of 3 trimesters each.
In the first year of the programme, students will be introduced to Fashion through its evolution in History, how it shapes the garment and how its connotations began to define lifestyles. They will also be familiarized with the world of Art, which in turn, also influenced Fashion. Students will engage with these topics through Audio-visual tutorials, Art appreciation sessions etc. Along with this knowledge of History and Art, they will also study “the body” as this is vital to the practice of Fashion. This understanding will be developed through dance-theatre workshops where the students get to observe and extensively draw the body through live drawing session.
Students will go on to gain knowledge of the history of textile through the developments of weaves and surface design practices like prints and embroideries. They will also acquire insights about Indian weaves, textile crafts and processes such as printing, dyeing etc. The study of the evolution of draped clothing from early to contemporary times will add depth to this awareness. Patternmaking, sewing techniques and their applications with relevance to the Indian and global fashion, will enable students to comprehend various types of drapes and draping as tools for creating a garment. This enhanced ability, understanding and art of seeing the body as a fashion canvas and expressing it through Fashion illustrations will enable students to explore their creative edge.
The first year concludes with a comprehensive project, where students are encouraged to imagine themselves in an historical or an art era. They are encouraged to express the visualization through sketches and create clothing designs for their own “self” while drawing a parallel to contemporary times.
On completion of the first year, students have the opportunity to exit with a Diploma in Fashion Design. They can choose to continue to the second year of the programme to gain a Master’s degree in Fashion Design.
In the second year, students are made aware of anthropometrics, the reshaping of the body and its purpose via constructed clothing. Their learning is through visual tutorials, research & data collection and creating actual garments as they progress into advance pattern-making and bespoke clothing practices.
They also learn through theatre workshops and interactive sessions to apply their observation, intent and the skill to derive a character through narratives. This is further enhanced by exploring textures and use of fabric treatments. Students pick advanced technical and design skills that empower them to identify, practice and pursue a well carved out design direction leading them to becoming a Design Specialist in a chosen specialization such as an Image Stylist, Couture designer, Denim design Expert, Costume Designer and many such fields.
The second year of the programme culminates in a Capstone Project which allows the students to make a strong individual design statement to the industry through an extensively researched, process documented and presented Design collection of Garments along with a video profile that befits their imagination, aspiration and the specialization they have chosen to pursue.
On completion of the second year students gain a Master’s degree* in Fashion Design from Kingston University.
*The programme is under validation from Kingston University.
Sandeep Kaur Gujral
Students graduating in Fashion Design can progress into the following domains as professionals in an industry worth billions of dollars worldwide. Students may even explore entrepreneurship with an advance level of practical knowledge and technical competencies in the discipline.
Facilities & Resources
- 61 Industrial Sewing Machines
- Five Super Heavy Lockstitch Machine
- One Button Hole Machine
- One Button Tacking Machine
- Three Needle Chain-stitch Machine
- One Bar-tack Machine
- One Feed of the Arm Machine
- One Heavy Duty Waking Foot Machine
- One Heavy Duty 5 Thread Overlock Machine
- One 4 Thread Overlock Machine
- One Flat Lock Machine
- One Multi-stitch Embroidery Machine
- Four Vacuum Ironing Stations
- 71 Dress Forms
- 30 Pattern Making Tables
- 120 Individual Lockers
- 120 Storage Drawers
- Digital Resource Centre with 60 Mac Workstations
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Adobe Stock, Illustrator Draw, Typekit, Premiere Pro, After Effects, Dreamweaver, Spark Post, Spark Video and more)
- WGSN Trend Forecasting Software – the World’s leading trend authority
Knowledge Resource Center
- IIAD Library offers an integrated access to a comprehensive range of academic and reference titles on Fashion , Communication and Interior Architecture,, to understand and thrive in the Industry. Books can be issued and used for references.
- Online – Delnet Library Network
For detailed information on the Eligibility, Application Process and Fee Structure, please click here.
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