Fashion Design has always formed the mainstream of global design education. With the proliferation of digital media, easy access to information, economic growth and rise of the ‘aspirational bourgeois’ seeking upward mobility, fashion and luxury are being redefined like never before. Clothing, accessories and lifestyle products aren’t simply being created to fulfil utilitarian needs. Users across the world are seeking increasingly sophisticated aesthetic experiences that address issues of self-expression and self-definition. At the same time, designers from distinct ethnic backgrounds are also seeking global reach and recognition. International Fashion houses and labels are sourcing designers trans-nationally with expertise in varied techniques, crafts, materials and an understanding of global-markets, cultures, and technological innovations in the field. In fact, fashion design has become a profession that lends heavily to allied industries, which is demonstrated by the fact that fashion designers are also being hired by lifestyle brands, websites, and work as design analysts as part of fashion-business intelligence teams and product design teams. Consequently, fashion designing courses are one of the most sought after courses around the world.
IIAD has a ‘bespoke educational model’ that has a tailor-made approach to the rapidly changing global fashion design business and society at large. This model promotes the cause of design-thinking, balancing the aesthetic, cultural and functional aspects of design. IIAD's Fashion Designing Course focuses equally on creative innovation, technical skill and commercial opportunities. Students are groomed to design for an international audience and establish a cross-cultural reach while ensuring that they also have a thorough grounding in local and indigenous crafts, materials and designs. Graduating student portfolios will reflect eclectic sensibilities with strong visual literacy, meticulous training in craft and design technique, silhouettes, print philosophies, and an ability to adapt to a multi-perspective global fashion market. The program is underpinned with awareness of serious concerns like sustainability, ethics, diversity, better production practices and cultural identities.
True to the fashion design discipline, IIAD’s fashion design course has a ‘bespoke model’ of learning that promotes the cause of design-thinking. The Fashion Design programme offers ample scope for experimentation, movement and exploration of concepts and techniques in which each student wants to specialize and find his/her identity. The aim is to celebrate students’ uniqueness and diversity of crafts and experiences and groom fashion designers with an exuberant and eclectic mix of design philosophies. The Indian Institute of Art and Design promotes and sustains a distinctive pattern of teaching and learning practices. Teaching and learning strategies have developed in close relation to the design subjects, disciplines and the creative industries. The ways in which students develop knowledge and understanding of their subject is equally distinct, with a strong emphasis being placed on studio-based practical design projects. IIAD offers a mentor-driven learning environment, with inter-disciplinary guidance on contemporary fashion and design technology. A spacious, well-lit open studio environment, modern work tools and an experienced faculty collaborate to inspire originality, experimentation and critical thinking process.
Once the students complete their foundation course, they begin their 3-year BA in Fashion Design. The curriculum for these three years is in tune with the teaching philosophy of thinking through making.
Holistic design education has 4 essential components - context, process, design realization and self and professional development. A successful design practitioner must have the knowledge and experience of these elements to confidently set forth on his/her professional and creative endeavours. Therefore, these 4 components form the essence of IIAD’s Fashion Design curriculum and are taught in the form of 4 continuous modules over the course of 3 years. It is within these 4 modules and 3 years that various concepts, tools and techniques are taught and projects undertaken, each year becoming incrementally complex and rigorous.
IIAD's carefully crafted project based model with a focus on design-thinking will serve as a fillip to the innate talent of the fashion design course students. We have curated a distinctive pattern of teaching and learning to hone the skills of the students. These skills will help students as they set out on their respective professional career paths. On completion of their design degree programmes, the students will be able to build contexts, understand the context through the knowledge of material, colour and forms, alongside the application of function, market, client and costing.
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Candidates must have appeared/passed the CBSE/ISC/IB (or any other equivalent board) 10+2 examination in any discipline. Candidates who have recently appeared for the examination and are awaiting their results may also apply.
Lateral entry into the programme is possible for students who have successfully completed the previous year(s) of their design degree/diploma programme from a nationally or internationally recognized Design Institute.
The IIAD follows a TWO-STEP evaluation procedure for
admission to its courses. Candidates will have to clear :
1. The IIAD Design Aptitude Test, or iDAT
2. A comprehensive interview and portfolio assessment
3. Students applying for Lateral Entry will be exempt from the iDAT and their admissions will be based on portfolio and personal interview.