Fashion Business Management

Overview

Fashion Business Management is ideal for those intrigued by the creative energy of Fashion and at the same time would like to explore business aspects of this trillion dollar industry. Design agencies, fashion brands, retail stores and magazines are constantly in need of professionals with a creative aptitude along with a strong acumen for business and strategic planning. The Undergraduate and Postgraduate Programmes in Fashion Business Management are tailored to meet the aspirations of individuals seeking to excel in leadership roles within the modern and dynamic fashion industry. The comprehensive programme, be it at the undergraduate or postgraduate level, is the perfect source for acquiring practical managerial insights, validating management concepts, and gaining valuable market knowledge.

How We Teach

FBM - How We Teach

The Fashion Business Management programmes at IIAD are specific to fashion business and management intensive careers. Therefore substantial focus is laid on ensuring participants are well-versed with the latest tools & technologies used to solve a large variety of challenging problems concerning the Fashion industry. Students learn these essential tools, techniques, skills and concepts through an array of teaching methodologies. The experienced Course Team uses a broad mix of projects, seminars, fieldwork, case studies, simulations and, interactions with industry experts and practitioners to help students analyse the business of fashion. The content for each of these instructional methods has been thoughtfully designed to equip students with creative, technical, conceptual and business skills that will aid them in navigating the dynamic landscape of the fashion industry.

Experiential learning is inherent to the teaching-learning philosophy of IIAD and extends beyond the confines of a traditional academic classroom environment. Students work on assignments and participate in activities based on real-life situations and/or primary research that engages them in reflective problem-solving. Students are also encouraged to explore and hone their communication and articulation skills through presentations, report writing and pitches. Furthermore, summer internships and professional practice serve as vehicles for integrating academic learning with the real world context thus giving students an opportunity to experience the industry even before they graduate from the programme.

To know more about the teaching-learning philosophy of IIAD, click here.

B.A. (Hons.) Fashion Business Management

The BA (Hons) programme in Fashion Business Management begins with an understanding of the organised structure of fashion business in the international as well as domestic arena. Further, students are made conversant with the historical, contemporary, psychological, anthropological, and sociological aspects of fashion. Substantial focus is also laid on introducing them to principles of business and management in fashion.

As the programme promotes creative thinking within a commercial context, students learn to deconstruct successful fashion business models to understand how they thrive in the customer-centric world. This helps them acquire detailed insights on marketing and promotional strategies backed by market intelligence that eventually communicate an orchestrated brand experience.

To be in a position to provide constructive inputs as Fashion Management professionals, students are encouraged to develop an understanding of the complete fashion supply chain management. While working on multiple projects and case studies, students get valuable insights into product sourcing, product costing and product pricing, facets integral for profitably sustaining a mammoth industry such as Fashion. Due emphasis is also laid on fashion buying, merchandising, forecasting, management strategy, public relations, marketing and branding in the domestic and international business context.

The programme has been designed in a manner to help students diagnose fashion trends and retail consumer cycle in light of social, technological, political and economic influences. They learn how to be sensitive to consumers’ needs by leveraging research methodologies and studies that gauge trends consumers are ready for. Trend forecasting and fashion futures are crucial in predicting future trends across strategic industries including product development, retail and marketing. While working on various independent and comprehensive projects during the programme, students gain valuable experience in the research process such as definition of the problem, search & collection of relevant data, analysis of the data and drawing conclusions.

With increasing global supply chains, it is essential that students entering the field of fashion as Management professionals are made aware of social compliance and sustainability guidelines. In addition, students are also made familiar with product safety standards that must be adhered to by products being sold directly to the consumer.

The programme will culminate with an independent project that will involve self-initiated strategic research in key areas of fashion management and marketing.

M.A Fashion Business Management

Fashion being a fast-paced industry requires professionals with the acumen to drive successful fashion business models and units. Students of the Postgraduate programme in Fashion Business Management will explore and evaluate new fashion markets, products and trends from a commercial and strategic perspective. The Course Team will provide detailed insights on differentiating Luxury from Mass fashion; Haute-Couture from Ready-to-Wear besides understanding apparel, accessories and footwear as fashion business units. In order to promote and communicate the brand well, students will be trained to identify key success factors of a fashion venture. Intensive modules and projects enable deeper understanding of a product’s life-cycle – from concept to production which is followed by marketing and sales.

During the programme, the graduates develop an understanding of the key role played by brand management and marketing in fashion using traditional and new media. The programme enables a sound understanding of customer expectations, market trends, brand loyalties, services and pricing models in addition to delivering an effective customer experience. Students will also analyse how a brand’s image must be aligned with the distribution channel and brand/product portfolio for its success.

Critical skills like time-management, self-discipline and a strong work ethic are also nurtured and enhanced during the programme. Research, analytics and decision-making skills are seamlessly integrated in the curriculum and form an integral part of the teaching-learning methodology.

The program is subject to validation by the Kingston University, UK.

Career Opportunities

Students graduating in Fashion Business Management can explore the following domains as professionals in an industry worth billions of dollars worldwide. Graduates will also develop the necessary skills to become self-employed and build their own companies.


  • Fashion Brand Management

    Fashion Brand Management provides students the fundamental aptitude required to enter the design framework as a Brand Manager. This is an expert who has a focal job and a profile with both administrative and visionary abilities, who can make, oversee, sell and impart the personality of a brand. Career prospects in Fashion Brand Management can expand to becoming Brand Manager, Retail Manager, Fashion promotion, Fashion Event and PR manager.

  • Fashion Merchandising

    Fashion Merchandising is the investigation of style patterns to decide marketing procedure for a retail location or design item supplier. It’s an energizing field that requires both an instinct for design patterns and a skilful comprehension of fashion trends. Fashion Merchandising is the business side of fashion. All fields related to fashion backend operations are available to the students.

  • Product Management

    Product Management role entails sales, support, operations, and marketing. A product management team is responsible for implementing strategy, roadmap while featuring definition for that product or line of products. It is the end-to-end process of marketing and developing products through their lifecycle.

  • Retail/Store Management

    Retail Managers are mostly responsible for the day-to-day operations of a retail store. They are responsible for the overall functioning of the store. Retail Management is one of the booming industries in the field of Fashion Business Management.

  • Fashion Buying

    Being a Fashion Buyer is one of the most sought after professions in design. Behind the charming picture of a purchaser who is venturing to the far corners of the planet to choose the most recent pieces off style week runways is a professional that requires a ranges of abilities to be fruitful. The Fashion Buyer is exclusively in-charge of choosing and requesting what is sold in stores to guarantee most benefits. In this demanding career, one should be always be pattern spotting, have a solid marketing prudence and be an incredible communicator.

  • Trend Forecasting

    A Trend Forecaster is in charge of distinguishing new patterns and anticipating how those patterns will shape a specific industry. Typically based at a trend forecasting firm, the forecasters are in charge of examining purchaser information and assembling proposals based on the insights. A trend forecaster is also responsible for identifying new trends and predicting how these trends would shape a particular industry.

  • Visual Merchandising

    Visual Merchandising is one of the most popular professions. Visual merchandisers make use of their design skills to promote the brand, products and services of retail businesses. They are responsible for creating eye-catching product displays, store designs and layouts to entice consumers while encouraging them to buy their products.

  • Fashion Marketing

    Fashion Marketing is the management of specific advertising promotions and campaigns to sell fashion products and brands. Fashion Marketing professionals wear numerous hats and are involved in many activities like market research, media planning, product display, branding, photography, ad creative etc. Following are some of the key responsibilities of a Fashion Marketing professional:

    • Brand Design & Development
    • Market Research & Analysis
    • Developing & Managing Advertising Campaigns
    • Pricing & Distribution
  • Fashion E- Commerce

    Fashion e commerce is a booming industry and projected to have an expansive growth into the next decade. There are numerous job opportunities in fashion e-commerce from data analyst to e commerce personal stylist. With the great success of online retail platforms like Amazon, Flipcart, Jabong, Myntra, Snapdeal, Shopclues etc, great career opportunities exit.

  • Public Relations

    PR is the way associations, organizations and people speak with general society and media. A PR person communicates with the intended interest group legitimately or by implication through media with a mean to make and keep up a positive picture and make a solid association with the crowd. PR professionals communicate with the public through the following medium:

    • Press Releases
    • Newsletters
    • Public Appearances
    • Web
  • Event Management

    An event manager is responsible for planning, organizing and executing all types and sizes of events such as food fests, musical concerts and conventions. Event Managers meet with the respective clients to assess their needs while determining the purpose of the event.

Faculty

Facilities & Resources

Digital Resources

  • Digital Resource Centre with 60 Mac Workstations
  • Software
    • Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Adobe Stock, Illustrator Draw, Typekit, Premiere Pro, After Effects, Dreamweaver, Spark Post, Spark Video and more)
    • WGSN Trend Forecasting Software – the World’s leading trend authority

Knowledge Resource Center  –

  • IIAD Library offers an integrated access to a comprehensive range of academic and reference titles on Fashion , Communication and Interior Architecture,, to understand and thrive in the Industry. Books can be issued and used for references.
  • Online – Delnet Library Network

Admissions

For detailed information on the Eligibility, Application Process and Fee Structure, please click here.

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