Fashion Business Management is ideal for those intrigued by the creative energy of Fashion but, at the same time would like to explore the business aspects of the trillion dollar industry as well. Design agencies, fashion brands, retail stores and magazines are constantly in need of professionals with a creative aptitude along with acumen for business and strategic planning. The Bachelors programme in Fashion Business Management is the perfect source for acquiring practical managerial insights, validation of management concepts, and gaining valuable market knowledge.
HOW WE TEACH
The Fashion Business Management programme at IIAD is specific to fashion business and management intensive careers. Therefore, substantial focus is laid on ensuring participants are well-versed with the latest tools & technologies used to solve a large variety of challenging problems concerning the Fashion industry. Students learn these essential tools, techniques, skills and concepts through an array of teaching methodologies. The experienced Course Team uses a broad mix of projects, fieldwork, case studies, simulations and, interactions with industry experts and practitioners to help students analyse the business of fashion. The content for each of these instructional methods has been thoughtfully designed to equip students with creative, technical, conceptual and business skills that will aid them in navigating the dynamic landscape of the fashion industry.
Experiential learning is inherent to the teaching-learning philosophy of IIAD and extends beyond the confines of a traditional academic classroom environment. Students work on assignments and participate in activities based on real-life situations and/or primary research that engages them in reflective problem-solving. Students are also encouraged to explore and hone their communication and articulation skills through presentations, report writing and pitches. Summer internships and professional practice serve as vehicles for integrating academic learning with the real world context thus giving students an opportunity to experience the industry even before they graduate from the programme.
WHAT YOU LEARN
The Fashion Business Management Programme begins with an understanding of the organised structure of fashion business in the international as well as domestic arena. Further, students are made conversant with the historical, contemporary, psychological, anthropological, and sociological aspects of fashion. Substantial focus is also laid on introducing them to principles of business and management in fashion.
As the programme promotes creative thinking within a commercial context, students learn to deconstruct successful fashion business models to understand how they thrive in the customer-centric world. This helps them gather detailed insights on marketing and promotional strategies backed by market intelligence that eventually communicate an orchestrated brand story.
To be in a position to provide constructive inputs as Fashion Management professionals, students are encouraged to develop an understanding of the complete fashion supply chain management. While working on multiple projects and case studies, students get valuable insights into product sourcing, product costing and product pricing, facets integral for profitably sustaining a mammoth industry such as Fashion. Due emphasis is also laid on fashion buying, merchandising, forecasting, management strategy, public relations, marketing and branding in the domestic and international business context.
The programme has been designed in a manner to help students diagnose fashion trends and retail consumer cycle in light of social, technological, political and economic influences. They learn how to be sensitive to consumers’ needs by leveraging research methodologies and studies that gauge trends consumers are ready for. Trend forecasting and fashion futures are crucial in predicting future trends across strategic industries including product development, retail and marketing. While working on various independent and comprehensive projects during the programme, students gain valuable experience in the research process such as definition of the problem, search & collection of relevant data, analysis of the data and drawing conclusions.
With increasing global supply chains, it is essential that students entering the field of fashion as Management professionals are made aware of social compliance and sustainability guidelines. In addition, students are also familiarised with product safety standards that must be adhered to by products being sold direct to consumer.
The programme will culminate with an independent project that will involve self-initiated strategic research in key areas of fashion management and marketing.
Students graduating in Fashion Business Management can explore the following domains as professionals. Graduates will also develop the necessary skills to become self-employed and build their own companies.
- Fashion Merchandising
- Product Management
- Retail/Store Management
- Fashion Buying
- Fashion Promotion
- Trend Forecasting
- Visual Merchandising
- Fashion Marketing
ELIGIBILITY, APPLICATION PROCESS & FEE
For detailed information on the Eligibility, Application Process and Fee Structure, please click here.