India's AI market grew from $3 billion to $7.6 billion in four years. Companies need people who can sit at the intersection of AI, Product and Business—people who can build the product, AND write the business case.
Traditional BBAs still teach supply chain management from 2005 textbooks. Engineering colleges produce coders who can't pitch to a customer. The next decade belongs to people who can do both. UDIT exists to close this gap.
You don't analyse Swiggy's growth strategy in a case study. You build a growth engine, run A/B tests, track real metrics, and present results to an industry panel. Every semester, you ship something.
70% building. 30% classrooms. The inverse of every other B-school.You're embedded inside India's leading design university. From day one, you work alongside UX and product designers — in the same studios, on the same products.
The best product teams are cross-functional. Your education should be too.We don't optimise for placements at TCS. We optimise for founders, product leaders, and people who default to building things. The capstone isn't a 60-page report. It's a launched venture.
The world needs more builders. Not more analysts.Not presentations. Products. By graduation, you have more shipped products than most MBA graduates with years of experience.
Vector databases, LLM APIs, prompt engineering for production. Real users, real feedback, real iteration cycles.
A/B tests on live products. AI-powered personalisation. Funnel optimisation. Measured in DAUs and conversion rates.
Your capstone isn't a thesis. It's a venture with real customers, a revenue model, and a pitch to a VC panel that can actually fund you.
AI transformation strategy for an actual business. Present to their CXO team. This isn't a simulation.
Singapore or Silicon Valley. Visit AI labs, product studios, and VC firms. Mandatory. Curriculum, not a brochure photo op.
You own strategy and go-to-market. Design students own UX and craft. Together, you ship — like real product teams at Figma, Notion, or Razorpay.
Your portfolio gets you hired. Not your GPA. Eight semesters. Each one builds on the last.
Multiple exits. All of them pay well. Here's where UDIT TBM graduates are headed.
APM → PM → Senior PM → Director → VP Product
Google, Microsoft, Flipkart, Swiggy, Razorpay, CRED, Notion
Analyst → Consultant → Manager → Partner
McKinsey Digital, BCG, Bain, Deloitte Digital, Accenture AI
Co-founder, early employee at AI-first startups
AI SaaS, vertical AI, AI infrastructure ventures
Growth Associate → Manager → Head of Growth
CRED, Dream11, PhonePe, Zepto, Meta, Google
VC Analyst → Associate → Principal → Partner
Sequoia, Accel, Peak XV, Lightspeed, Blume
Every B-school in India bolted on an AI module in 2023 and called it 'transformation.' We didn't add AI to a business degree. We built a business degree around AI.
Applications open for August 2026.