Shalini Singh is a design strategist specialised in brand and communication design with an experience of over 20 years. She is an Alumni of the National Institute of Design and is also the founder of two companies. She holds a degree in Graphic design and Communication Design from National Institute of Design. Right after her graduation, she ventured onto becoming the Founder Director of Lemon Design Pvt. Ltd., an award winning strategic branding and Integrated design consultancy based. Shalini further assisted Ray + Keshavan/ Brand Union as a Design Director which is one of India’s leading brand consultancy. Her professional expertise extend beyond the domain of traditional design since she had assisted Helio in Los Angeles as a design consultant. She is also the Founder Director of White Ink design Pvt. Ltd. Shalini has worked with a range of clients national and international, some of them are Indian Metals and Ferrous Alloys, Cummins India, Eli Lilly India, Samsung India, Whirlpool India, ICICI, Medela India to name a few. Shalini had worked on a lot of projects with multinationals focused on India determining the Indian language of design. Throughout her career, she has also helped and assisted numerous international companies deliver solutions to the Indian consumers as per the Indian cultural outlook. At IIAD, Shalini will be engaging with and mentoring the students pursuing their Communication Design Programme.