Leena Singh is curator of the couture fashion label Ashima-Leena, a brand known globally as much for its dedication to traditional Indian craftsmanship as for its modern, versatile style and sensibility. As one of the most recognized and senior designers of the country, Ashima-Leena has successfully retailed all over the world. The brand speaks of sheer elegance and panache and their unique element of Indian heritage is woven with global timelessness and great craftsmanship.
A post-graduate in English Literature and Law, Leena's first passion is fashion. Her career spans more than 25 years and she has made a significant contribution in the retail and merchandising sectors of the industry. She is a founding member of the Fashion Design Council of India (FDCI) and served as a governing board member for six years.
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