Jolly Rohatagi is a freelancing artist who has worked extensively in various capacities with reputed agencies in the social and welfare arena - as a Program Coordinator (Oxfam India Trust), Coordinator Incharge for Marketing (Oxfam India Trust), Founder & Treasurer (Jan Madhyam) and Director (India Sponsor Foundation). She founded an NGO called ‘Jan Madhyam’ with Ranjana Pandey that addresses the needs of disabled and marginalised youth in creative and innovative ways.
Armed with the immense knowledge amassed by her during her professional tenure, she has authored various books, reports and documents. She has written a book for children called ‘Mumtaz Weaves a Dream’ which was launched by the former President of India, Dr. APJ Abdul Kalam. Apart from this she has also co-authored a book, “The Lemon Tree”, with Ms. Mina Swaminathan on “experience in education with the community”. Jolly has also written many well-researched reports on myriad topics - Dastkaari Haat Report (an action research project), Moonlight in Mithila (a survey and action report on 6 districts of Bihar and Jharkhand), Sarees of India (a document on the weavers of Uttar Pradesh), Living with the trees (a study and documentation of women’s knowledge and the vegetation preferences in Bihar and Jharkhand), amongst many others.
She has undertaken various Development Projects and worked closely with the Commissioner of Handicrafts, Ministry of Textiles. During these years she has held many exhibitions with Mr. Rajiv Sethi, designed the entire handicrafts section for children at Adithi 1 (held at the present Crafts Museum), designed handcrafted grass brooms which found a global market and were promoted by Hastshilp Vikas Nigam, Bhopal and was also involved in the design development for leather workers, thread jewellery and paper toy makers for artisans of Dastkari Haat Samiti.
Delhi Urban Arts Commission took Jolly onboard as a Specialist and Consultant for their exhibition on Delhi for the Commonwealth Games. She has had a decade long association with INTACH wherein she worked as a Consultant for Community Participation in heritage for Orchha and Khajuraho and also as a specialist and consultant for an exhibition on promoting Delhi as a World Cultural Heritage. She has also worked on Community Radio Programme for the homeless in Delhi for Ashray Adhikar Abhiyan. From 2013-2016, Jolly has served as a Member of the Governing Body at Hast Karigar Society.
Owning to her keen interest in social welfare work she was involved in designing educational kits and training material for rural & urban poor and tribals with special emphasis on women and children.
Jolly enjoys working in the field of non-formal education, designing programmes and developing training modules for teachers of govt. institutes and other private bodies. She has worked extensively with economically backward, intellectually, physically, disabled children and adults.
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