Ayush Narsinghpurkar

Course Modules

Once the students complete their foundation course, they begin their 3-year education in Communication Design. The curriculum for these three years is in tune with the teaching philosophy of thinking through making.

Holistic design education has 4 essential components - context, process, design realization and self and professional development. A successful design practitioner must have the knowledge and experience of these elements to confidently set forth on his/her professional and creative endeavours. Therefore, these 4 components form the essence of IIAD’s Communication Design Curriculum and are taught in the form of 4 continuous modules over the course of 3 years. It is within these 4 modules and 3 years that various concepts, tools and techniques are taught and projects undertaken, each year becoming incrementally complex and rigorous.

Some of the elements of these modules are as follows:

Context

The emphasis is to enquire into how multiple contexts whether these be literal/physical (such as product, material, trend, client etc.) or metaphorical/environmental (such as history, culture, traditions, style, identity, difference, social issues, awareness etc.) are integral to the production of design. Students progressively become aware of contexts, analyze and represent them and finally consolidate learnings from the modules through lectures, workshops, researched assignments and projects. Some of the aspects taught within these modules under Communication Design course include:

  • Sketching; visual thinking; illustration through various mediums.
  • Formal elements of visual design. Grids, composition, page layout.
  • Terminology, principles and application of typography.
  • Visual research methods
  • Research methods and evaluation techniques
  • Photography for research, visual expression and documentation
  • Historical and contemporary studios and practitioners
  • Theories of Communication; Visual Language and Meaning; Gestalt; Semiotics
  • Design for screen and print; characteristics of print and static screen media
  • Software skills for: bitmap and vector image creation/manipulation; page layout.
  • Project visits/field trips, lectures, seminars and subject specific talks by a range of experts from associated fields
  • Contemporary debates and dialogues across multiple disciplinary areas that inform design.

Process

These modules of Communication Design programme cultivate the ability to develop creative design thinking and translate it into design solutions for awareness of social issues, corporate communication and product promotion. With relevant use of research, analysis and understanding of target audience, appropriate media choices are made and design solutions developed focusing on creative conceptual thinking. Typography, film, animation, photography and web design are taught as tools of communication following storytelling. These modules conduct the study of design through research, analysis, programming, and conceptualization. They enable students to engage with acts of research, representation and translation, with increasing levels of complexity and criticality. Learning takes place through a series of modules, including but not limited to, lectures, workshops, researched assignments and projects.

Some of the aspects taught within these modules include:

  • Research on branding and marketing
  • Understanding advertising, and target audience
  • Media selection and design solutions following due design process
  • Storytelling
  • Film and animation
  • Web design and social media
  • Software skills for animation, web design and creative suite
  • Introduction to core discipline considerations through practical project work
  • Engagement with context
  • Introduction to user need, creative strategy and media selection
  • Presentation techniques
  • Application and development of the design process through practical project work – research, observation, documentation, idea generation, concept development, proposition, iteration, evaluation, and communication
  • Application of core discipline considerations through practical project work

Design Realization

Communication Design Course Modules on design realization focus on the integration of design, printing, fabrication and materiality, all necessary to complete an original design project. They help students synthesize their design and fabrication skills (both virtual and real) and explore the conceptual, aesthetic, and technical issues involved with the design and making of a project, utilizing a range of tools, techniques and materials. These modules also present students with an environment to help them understand the market through research, media options, tools and courses of communication such as graphic designing, animation, film, user interface, material and substrates, printing techniques and packaging etc. These modules develop through lectures, demonstrations, projects and field trips that promote the development of design ideas into effective solutions.

Some of the aspects taught within these modules include:

  • Study of trends and market analysis of media and innovations therein
  • Documentation and analysis of data collected
  • Presentation of analysis and understanding of problem that needs attention
  • Decision of tools to be used and exploration of the same
  • Use of materials and tools to arrive at design solutions
  • Technical explorations and development of solutions
  • Practical development of print making in workshops
  • Pre-press, printing techniques and post press
  • Exploration of the creative use of materials and everyday design
  • Packaging and packaging material survey
  • Design realization and integration of ideas and media aptly rendered with software and technical tools as applicable to make the right impact.
  • Immersion into media and production processes
  • Practical development of making techniques in a design context software skills and studio-based artwork along with communication tools

Self and Professional Development

Communication Design Course Modules on self and professional development focus on developing the selfhood of students; helping them transform themselves into reflexive, rigorous, ethical and entrepreneurial professionals. Towards this end, these modules shall introduce students to multiple ways of investigating their own status as future design professionals. Additionally, these modules shall also introduce them to a variety of business practices, contractual obligations/responsibilities and forums helping them understand and develop their own forms of working. In many ways these modules extend the learnings from the context module and work in tandem with the process and design realization modules to create a holistic experience after which the students are prepared to take on the rigors of the global design industry. The learning format in these modules shall include but not be limited to seminars, workshops, self-reflection generation exercises, lectures and interactions with experts from the field.

Some of the aspects taught within these modules include:

  • Ethics
  • Critical thinking
  • Design Excellence
  • Professional Practice/culture
  • Develop sensitivity to Cultural/social difference

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