Communication Design: Looking Beyond a Graphic Design Course
In the first of our series of interactions with you, the aspiring Communication Design student, I think it is important you know something about me, the field and the future of Communication Design. For that, you need to know what Communication Designers do.
It is interesting to note that you will rarely find a job opening for a ‘Communication Designer’. You will see the requirement of a web designer, a graphic designer, a visualizer, art director, app design specialist, illustrator, photographer, content writer, film maker, animator, set designer, game designer or any others that are emerging every day as job opportunities. All these careers and skills come under the purview of Communication Design.
So what is it that you will learn in the four years at IIAD, before qualifying as a Graduate in Communication Design? All of the above or a few? What about the new types of media and technology that will be invented even as you are a student with us, considering there are always innovative ideas that we wake up to every morning!
You will learn all of the above. Really! Communication design is much more than a simple graphic design course and includes a range of media like animation, typography, print media design, UX/UI design, photography, filmmaking, web design and a great deal more. We follow a project-based learning system, which will, in the next 4 years, equip you adequately with the skills and the confidence to chart your own route or join the creative workforce in any of the mentioned fields.
Our holistic system encourages self-driven and multi-disciplinary outcomes, with mentoring, not tutoring at every stage of your way. Imagine the freedom to explore and experiment, present and express as a designer the moment you get into the Communication Design studio…exciting, isn’t it? Here you will find your peers, juniors and seniors working on projects and that’s where the actual learning happens. Rarely, if ever, do we see such a practice in Design Schools in India.
The faculty members are qualified, practicing professionals who will oversee your progress and help you achieve your best potential. We are also bound by our commitment to deliver Kingston standards because that is the degree you will be awarded.
As for me, the field has been a blessing. Initially as an advertising professional, then as a freelance designer and now as a faculty, it has been very eventful! Not one boring, predictable day! The projects could use up all my energy and mind-space, but once the output is out for the world to see, the joy makes it all worthwhile! This has to be experienced to be understood!
Challenging, yes, of course!! Why not!!!?? Unless you want a 9-5 desk job, that is!
This Website and its contents are subject to copyright protection under the Indian Copyright laws and, through international treaties for/ of other countries. The copyright in the contents and materials available on this Website as a whole is owned by the IIAD. However, the copyright in some contents and materials incorporated within this Website may be owned by third parties where so indicated. No part of the contents or materials available on this Website may be reproduced, licensed, sold, published, transmitted, modified, adapted, publicly displayed, broadcast (including storage in any medium by electronic means whether or not transiently for any purpose save as permitted herein) without the prior written permission of IIAD. The visitor may view this Website and its contents using Web browser and save an electronic copy, or print out a copy, of parts of this Website solely for visitor’s own information, research or study, provided the visitor (a) do not modify the copy from how it appears in this Website; and (b) include the copyright notice “© 2014 to 2017 Indian Institute of Art and Design (IIAD). All rights reserved.″ on such copy.
IIAD’s logo/ name should never be removed from pages on which they originally appear. The webpages should always appear exactly as posted without variation unless the prior written approval of the Organisation is obtained.