The Alibaba Group is a Chinese multinational conglomerate which specialises in e-commerce, retail and technology. It was established in 1999 by 18 people led by Jack Ma. From the outset, the company’s founders shared a belief that the Internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies. Since launching its first website helping small Chinese exporters, manufacturers and entrepreneurs to sell internationally, Alibaba Group has grown into a global leader in online and mobile commerce. A group of colleagues from Alibaba who developed the mobile video application - VMate visited IIAD to talk about their app and how students can record and share their life through it. Fun Fact: Ali Baba dominates internet retailing in China, where it powers 80% of online commerce.