As one of India's leading lifestyle designers, Raseel Gujral Ansal has been ceaselessly valued for her outstanding ability in leading architecture and interior design trends over the past 25 years. Her design philosophy emphasizes a refined use of art, magnificent objects, patterns, strong silhouettes, textures and a sophisticated color palette, that is beautifully balanced to provide a refined original signature.
Casa Paradox was founded over 20 years ago and she has been the creative genius behind some of the most spectacular lifestyle spaces in the country. Raseel Gujral Ansal has created and realized multiple, diverse projects covering the full spectrum involved in lifestyle design. Widely acclaimed residential developments, corporate interiors and retail spaces have been infused with her immaculate sense of style and glamour which is a direct result of her great passion and meticulous planning.
Inspired by her international experience and exposure, as well as her deep appreciation for the exquisite design heritage of her native India, Raseel Gujral Ansal relies on innovation and imagination to create elegant and majestic Architecture & interior spaces that express a client's personality. In a field rife with change and annihilation, she has emerged as a designer who can constantly deliver the flavor of today.
Her unique style has been brought to the attention of an elite clientele within India as well as attracting curiosity from other designers and patrons elsewhere in the world. She is continually featured in publications such as Architectural Digest, Elle Décor, W, Harper's Bazaar, Vogue, Elle, and Robb Report to name a few.
Raseel Gujral Ansal possesses a fervent enthusiasm which is evident in the tangible energy that is felt and witnessed in her work. Her inspiration also comes from her lineage, the daughter of Satish Gujral, one of the country's great contemporary artists thus; her love for artistic designs and creativity literally flows in her blood. Her style and ideas are constantly breaking away from the traditional, the customary and the predictable.
The Paradox Line of stores epitomizes luxurious elements and experimental shapes taking life-style design to a new realm of sheer indulgence and with Pop she skillfully orchestrates her sense of style into the various elements of design, creating an environment that is reflective of sophistication yet a vibrant persona.
As Ms. Ansal puts it, 'I have always given my imagination a free run. What emerges is really a fusion of modern and contemporary'. So one might refer to her style as a mix of tradition and today but she is happy being called a "contemporary classic".
Raseel Gujral Ansal's exceptional taste and unconventional approach to design has made her one of the most sought after designers in India. From fabrics to furniture, home décor and architecture her designs are luxurious yet vibrant at the same time. Her accomplishments can be attributed to her talent, drive, determination and a pure love for beauty in design.
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