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Course Modules

Once the students complete their foundation course, they begin their 3-year education in Communication Design. The curriculum for these three years is in tune with the teaching philosophy of thinking through making.

Holistic design education has 4 essential components - context, process, design realization and self and professional development. A successful design practitioner must have the knowledge and experience of these elements to confidently set forth on his/her professional and creative endeavours. Therefore, these 4 components form the essence of IIAD’s Communication Design Curriculum and are taught in the form of 4 continuous modules over the course of 3 years. It is within these 4 modules and 3 years that various concepts, tools and techniques are taught and projects undertaken, each year becoming incrementally complex and rigorous.

Some of the elements of these modules are as follows:


The emphasis is to enquire into how multiple contexts whether these be literal/physical (such as product, material, trend, client etc.) or metaphorical/environmental (such as history, culture, traditions, style, identity, difference, social issues, awareness etc.) are integral to the production of design. Students progressively become aware of contexts, analyze and represent them and finally consolidate learnings from the modules through lectures, workshops, researched assignments and projects. Some of the aspects taught within these modules under Communication Design course include:


These modules of Communication Design programme cultivate the ability to develop creative design thinking and translate it into design solutions for awareness of social issues, corporate communication and product promotion. With relevant use of research, analysis and understanding of target audience, appropriate media choices are made and design solutions developed focusing on creative conceptual thinking. Typography, film, animation, photography and web design are taught as tools of communication following storytelling. These modules conduct the study of design through research, analysis, programming, and conceptualization. They enable students to engage with acts of research, representation and translation, with increasing levels of complexity and criticality. Learning takes place through a series of modules, including but not limited to, lectures, workshops, researched assignments and projects.

Some of the aspects taught within these modules include:

Design Realization

Communication Design Course Modules on design realization focus on the integration of design, printing, fabrication and materiality, all necessary to complete an original design project. They help students synthesize their design and fabrication skills (both virtual and real) and explore the conceptual, aesthetic, and technical issues involved with the design and making of a project, utilizing a range of tools, techniques and materials. These modules also present students with an environment to help them understand the market through research, media options, tools and courses of communication such as graphic designing, animation, film, user interface, material and substrates, printing techniques and packaging etc. These modules develop through lectures, demonstrations, projects and field trips that promote the development of design ideas into effective solutions.

Some of the aspects taught within these modules include:

Self and Professional Development

Communication Design Course Modules on self and professional development focus on developing the selfhood of students; helping them transform themselves into reflexive, rigorous, ethical and entrepreneurial professionals. Towards this end, these modules shall introduce students to multiple ways of investigating their own status as future design professionals. Additionally, these modules shall also introduce them to a variety of business practices, contractual obligations/responsibilities and forums helping them understand and develop their own forms of working. In many ways these modules extend the learnings from the context module and work in tandem with the process and design realization modules to create a holistic experience after which the students are prepared to take on the rigors of the global design industry. The learning format in these modules shall include but not be limited to seminars, workshops, self-reflection generation exercises, lectures and interactions with experts from the field.

Some of the aspects taught within these modules include:

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